A commercial for Fashion Center Shimamura. Stylish clothing you can easily afford.
When you think of Fashion Center Shimamura, it’s a nationwide apparel discount retailer.
It used to carry the image of being “a store where you can buy clothes cheaply,” but recently it’s been drawing attention for carrying many items that appeal to fashion-conscious young people as well.
In this article, we’ll introduce a whole lineup of Shimamura commercials!
One of Shimamura’s hallmarks is having lots of bright, friendly commercials.
There are many ads that make you want to watch to the very end, so please take your time and enjoy.
A commercial for Fashion Center Shimamura. Stylish clothing you can easily afford.
Shimamura × “Kyou, Suki ni Narimashita.” — “Make Their Heart Skip a Beat with the Gap♪” Edition

This commercial features cast members from “Kyou, Suki ni Narimashita.” showing off summer outfits from Shimamura.
The looks match the desire to fully enjoy summer, and they also convey ease of movement, a sense of comfort, and attractive prices.
The focus on revealing unexpected sides is another key point, hinting at a wide range of possible styles.
The song that strongly underscores the fun portrayed in the visuals is “Yume wo Miyou!” by Rasonble.
Its refreshing, youthful band sound and light rhythm convey a positive feeling.
Fashion Center Shimamura “Heavy Rotation Series” ad

A lively Shimamura Fashion Center commercial built around the keyword “Hepiro-te.” There are plenty of everyday clothes packed with welcome features, like being resistant to pilling and keeping their shape.
And of course, the BGM is AKB48’s legendary song “Heavy Rotation.” It’s a Shimamura-style parody version, so listen closely to the lyrics.
Fashion Center Shimamura: Shimamura Grand Thanksgiving Sale — Packed with special events celebrating the 70th anniversary! Until Sun, May 21.

I’d like to introduce a commercial that boosts purchase intent: Fashion Center Shimamura’s “Shimamura Great Thanksgiving Festival: Special plans galore to celebrate our 70th anniversary! Until Sun., May 21.” In this ad, the screen is presented like a flyer, with products and prices popping up one after another.
Watching it, you can’t help but find more and more things you want.


