![[Life and Wear] Summary of UNIQLO commercials](https://i.ytimg.com/vi_webp/kJaJCChwSao/maxresdefault.webp)
[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
[Life and Wear] UNIQLO Commercial Compilation (1–10)
UNIQLO 2026 SWEAT “LET’S SESSION!” VersionTomoaki Baba
This is a commercial introducing the UNIQLO : C sweatshirt lineup, developed in collaboration with Clare Waight Keller.
The CM is themed around “sessions,” and the narration, which emphasizes enjoying things freely, is particularly striking.
The background music features an original piece composed by Tomoaki Baba, who also appears in the commercial.
UNIQLO ‘2024 Merino Wool LifeWear / Merino Day’ EditionHaruka Ayase, Yumi Kawai
This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.
UNIQLO 2025 HEATTECH Life and Wear “A Pleasant Morning” EditionHaruka Ayase, Kohei Matsushita
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
UNIQLO 2025 Kando Pants Life and Wear “Why be moved?” VersionHaruka Ayase, Kohei Matsushita
In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).
The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.
The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.
The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.
UNIQLO “2025 Ultra Stretch Set” Version
This is a commercial introducing an ultra-stretch set that’s perfect for sleepwear or loungewear.
In the video, men’s, women’s, and kids’ sizes are showcased, and everyone looks very relaxed wearing them.
By depicting everyday life as usual, it clearly conveys the comfort and how naturally the clothes fit into daily routines.
The song used as the commercial’s BGM is titled “I Want You.” Released in July 2025, it’s a very pleasant track featuring a relaxed mid-tempo arrangement topped with soft vocals.
UNIQLO “UNIQLO Baggy Jeans” versionNEW!
This commercial showcases how baggy jeans fit a wide range of people by featuring footage of everyday passersby.
It emphasizes a design that transcends gender and fashion style, resulting in a spot that makes viewers think, “Maybe I’ll give them a try.” The charm of the product is further enhanced by models in stylish outfits set against international cityscapes.
UNIQLO 2025 Merino Wool Life and Wear “Gentle Time” EditionHaruka Ayase, Kohei Matsushita, Yumi Kawai
Here’s a Uniqlo commercial packed with a heartwarming episode in a short span of time.
Haruka Ayase and Yumi Kawai encounter each other on a train.
The atmosphere between them is awkward, and Kawai looks away from Ayase.
But Ayase approaches Kawai holding a mandarin orange, and they make up.
It seems they had a quarrel, as Kohei Matsushita is also shown calling Kawai with concern.
The background music is Southern All Stars’ 1992 release “Namida no Kiss.” Though the song is about a love drifting apart and the end of summer, the deep affection within its bittersweetness resonates with the interaction between Ayase and Kawai.
