Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (1–10)
If someone like me is okay with youKuwata Keisuke
In the “Not Just on Rainy Days” segment, it emphasizes that on sunny days it’s not rain but UV rays that are pouring down, and introduces a wide range of UNIQLO UV-protection items.
In addition to parasols, hats, and sunglasses, several UV-cut garments are highlighted.
The video’s vivid, colorful palette is striking and naturally draws the eye.
The background music is “Konna Boku de Yokattara,” whose lyrics gently comfort a heartbroken woman against scenes of a post-rain landscape.
It was included as the B-side to Keisuke Kuwata’s 2007 single “Ashita Hareru Kana.”
Miss Brand-New DaySazan Ōrusutāzu
Kohei Matsushita introduces why the “Kando Pants” and “Kando Jacket” are so ‘moving.’ In addition to being extremely easy to move in, the “Kohei Matsushita: 30-Second Kando Presentation” version highlights that they can also be worn in situations where a polished look is required.
Meanwhile, in the “Why Kando?” version, Southern All Stars’ “Miss Brand-New Day (MISS BRAND-NEW DAY)” is featured.
Released in 1984, the song captivates with its refreshing melody and mature lyrics.
Forgotten Big WaveSazan Ōrusutāzu
This commercial highlights the greatest appeal of UNIQLO’s popular AIRism line—its feel on the skin.
Featuring Haruka Ayase and Yuka Mukai, their smiles and the way they wear AIRism clearly convey its relaxed comfort.
Enhancing that soothing atmosphere is the song “Wasurerareta Big Wave” by Southern All Stars.
With a gentle sound that evokes a calm seaside and lyrics that look back on memories, it also brings a touch of wistfulness.
Sad Feelings (JUST A MAN IN LOVE)NEW!Kuwata Keisuke
This commercial showcases how UNIQLO’s Bra Top can be used, featuring various women wearing it.
Presented as a going-out bra top, it’s shown in a range of outings to highlight its versatility beyond just being an inner layer.
The looks with only the top on the upper body are striking, conveying a breezy feel that’s perfect for warm seasons.
The music that further accentuates the positive, refreshing atmosphere depicted in the visuals is Keisuke Kuwata’s “Kanashii Kimochi (JUST A MAN IN LOVE).” Its light rhythm and vibrant sound, along with a gentle undertone, leave an impression and convey a positive emotion.
OH MYNEW!Danny Shields
This commercial showcases women wearing UNIQLO’s Ultra Stretch Pants, highlighting their design and comfort.
A key point is the depiction of them starting to run, expressing how the product supports the fun of everyday life.
The song that further amplifies the upbeat mood of the visuals is “OH MY” by Danny Seals.
Its digital beats and layered sound effects create an energetic, lively atmosphere.
Original songBaba Tomoaki
This is a commercial introducing the UNIQLO : C sweatshirt lineup, developed in collaboration with Clare Waight Keller.
The CM is themed around “sessions,” and the narration, which emphasizes enjoying things freely, is particularly striking.
The background music features an original piece composed by Tomoaki Baba, who also appears in the commercial.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.