Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (71–80)
Ogre Pants
This is a commercial that introduces great Uniqlo deals during Golden Week to make the holidays even more fun.
As two boxes rotate, the featured products and numbers switch, clearly conveying that many items are a bargain.
What really accentuates the value expressed through these simple visuals is a parody version of the well-known children’s song “Oni no Pantsu.” The lyrics describe Uniqlo’s special offers, and the light, catchy rhythm makes the sense of fun really come through.
Relay ~ Forest PoemSazan Ōrusutāzu
This memorable commercial, featuring Haruka Ayase enjoying a game of basketball with soccer player Atsuto Uchida, is an ad for Uniqlo’s classic HEATTECH series.
It showcases people wearing various HEATTECH items, visually conveying how beloved the line is.
While Southern All Stars’ songs are often used in Uniqlo commercials, this one features Relay: Mori no Uta—a ballad whose lyrics express cherishing the groves disappearing from our cities and holding hope for the future.
ROCK AND ROLL HEROKuwata Keisuke
The song “rock’n roll hero,” included on Keisuke Kuwata’s 2002 original album, gives a natural, refreshing feeling that ties in perfectly with UNIQLO’s “Kando Pants” commercial.
It’s said that Kuwata wrote the track with a touch of irony: although he once admired Western rock ’n’ rollers, he ultimately felt he was neither a rock ’n’ roller nor a hero.
The song’s embrace of a natural, unpretentious self conveys a sense of reassurance and warmth.
Go for it, baby!!Kuwata Keisuke
The AIRism commercial shines in various situations, from work to private life.
Haruka Ayase and Kohei Matsushita appear, with the ad depicting each of them going about their day.
The commercial features “Sore Ike Baby!!,” a track from Keisuke Kuwata’s 2011 album MUSICMAN.
It’s characterized by a light, electric guitar-driven sound.
Paired with a message that cheers on people stepping into new days, Kuwata’s conversational singing voice resonates throughout the ad.
March Toward TomorrowKuwata Keisuke
The UNIQLO commercial “Life and Wear / Locker Room” features Haruka Ayase, Kei Nishikori, Atsuto Uchida, Yuki Saito, and Akemi Masuda.
The star-studded cast is impressive, and the CM song, Keisuke Kuwata’s “Ashita e no March,” enhances the ad’s refreshing feel.
Spring is still far awayKuwata Keisuke
UNIQLO’s UV Cut Life and Wear “Summer Museum” commercial is a piece brimming with seasonal atmosphere.
It features Haruka Ayase, who serves as an ambassador, along with Naomi Nishida and Ayu Oda going on a drive.
Playing in the car as background music is Keisuke Kuwata’s ‘Haru Mada Tooku’ (Spring Still Far Away).
The lyrics, which look back on fun summer days, add a touch of melancholy and transience.
Incidentally, UNIQLO has used many other songs by Keisuke Kuwata in its commercials as well.
It might be fun to try and find them.
Original songizumi makura
With the concept of “wearing it loosely,” this commercial’s song leaves a strong impression, with the word “yururi” (loosely) repeated throughout the track.
The soft, cute UNIQLO Drape Collection, Yui Aragaki, and the music all pair together wonderfully.
It’s a refreshing commercial and song that hints at the coming of spring.