Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (31–40)
White LoversKuwata Keisuke
This commercial highlights the reliability of Uniqlo’s HEATTECH, letting you head outside with confidence even in the cold winter.
With Haruka Ayase and the other characters smiling despite the chilly weather, the ad clearly conveys a reassuring warmth that helps you overcome the cold.
Adding color to the spot is one of Keisuke Kuwata’s signature solo tracks, Shiroi Koibito-tachi (White Lovers).
Released in 2001, the song powerfully expresses emotions of sorrow that emphasize the cold of winter.
While the piece as a whole depicts sadness, its gradually intensifying arrangement also conveys a determination to shake off that sorrow.
BabyDonnie&Joe Emerson
The mellow song playing in Uniqlo’s distressed jeans commercial is “Baby” by Donnie & Joe Emerson.
Donnie & Joe Emerson are an American brother duo.
Although their record—recorded in a practice space their father built—was sold by their mother at the time, it never became a hit.
Nearly 30 years later, however, the song caught the attention of a producer and “Baby” became a big hit.
It’s a track whose soft, gently floating atmosphere perfectly matches the commercial’s strange vibe, featuring a woman performing a mysterious dance inside a gas station.
Flame Choir [Choir (Kwaia)Kuwata Keisuke
It’s a UNIQLO commercial set in an airport that captures the excitement of setting off on a trip.
Featuring Haruka Ayase, Hassan Kunikuni, and Hannah Kirishima, it showcases the look of the Tuck Wide Pants while conveying the brightness of departure through the tagline and their expressions.
The song that colors the CM is Keisuke Kuwata’s “Honō no Seikatai [Choir].” Its pop, light sound is striking, evoking a refreshing atmosphere like a summer breeze.
The layered chorus in the hook—seemingly conscious of the title—is also memorable, further emphasizing a sense of fun.
Joy to the WorldChara
As a Christmas project, UNIQLO is collaborating with Chara! Not only did she provide the song for the web movie, but Chara herself also appears in it, showing her debating Christmas gifts and decorating for the holiday.
The song Chara sings is the classic Christmas carol “Joy to the World,” known in Japanese as “Morobito Kozorite.” While the song usually has an energetic feel, in Chara’s hands it’s transformed into something cute and uniquely her own.
YearningSazan Ōrusutāzu
This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.
The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.
The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.
Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
Tokyo VICTORYSazan Ōrusutāzu
This commercial both promotes Uniqlo’s value-packed Thanksgiving sale and shares the brand’s 40-year journey.
Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” its grand yet warm sound powerfully conveys hope for the future.
The on-screen captions expressing humility and gratitude also communicate a user-centric attitude.
Tracks of HopeSazan Ōrusutāzu
Haruka Ayase and Kohei Matsushita star in UNIQLO’s Parachute Pants commercial titled “When Something Makes You Happy.” The CM features Southern All Stars’ hugely popular track Kibou no Wadachi (Hope’s Rut).
The song is included on the soundtrack released in 1990 for the film Inamura Jane, directed by the band’s vocalist and guitarist Keisuke Kuwata.
Its piano intro is memorable, and the moment that melody starts, it lifts the spirits—not only of fans, but of many listeners.
With lyrics depicting running toward one’s dreams, it’s sure to encourage anyone pursuing their own aspirations!