Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (31–40)
Relay ~ Forest PoemSazan Ōrusutāzu
This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.
By showing the characters properly wearing HEATTECH, it conveys how the product helps you enjoy winter.
The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.
Southern All Stars’ “Relay ~ Mori no Uta” is used as the CM song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.
Sorrow Beyond the BoogieSazan Ōrusutāzu
This commercial showcases the appeal of one of UNIQLO’s popular items, the Bra Top, by highlighting the everyday lives of Haruka Ayase and Yumi Kawai.
It depicts how the piece can be stylishly worn on its own, and the smiles of those wearing it convey a sense of freshness and comfort that makes it perfect for summer.
The song that further emphasizes the calm mood of the visuals is Southern All Stars’ “Kanashimi wa Boogie no Kanata ni.” With its gently resonant rhythm and powerful vocals layered on top, it also evokes a sense of moving forward, little by little.
DarlingKuwata Keisuke
Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.
The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.
Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.
Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.
Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.
Solid prideShiina Ringo
The UNIQLO “Curved Pants 2019 Fall/Winter” commercial featuring Non.
The exhilarating CM song is Ringo Sheena’s “Tashika na Hokori” (“Certain Pride”).
Sheena wrote this piece specifically for the commercial.
With French lyrics and a solemn atmosphere, it’s the kind of track that wouldn’t feel out of place at a formal ceremony—truly an intriguing song.
It makes you want to listen to the whole thing properly, doesn’t it? It builds to a great crescendo and perfectly embodies the idea of “captivating.”
Traces of someone’s windKuwata Keisuke
It’s a film depicting the gentle interactions among people in a specialty picture-book store, expressing those tender exchanges in parallel with the soft, comfortable feel of Uniqlo’s Extra Fine line.
The warm smiles shown by the characters, including Haruka Ayase, further enhance the cozy atmosphere of the visuals.
Emphasizing that commercial’s mood is Keisuke Kuwata’s “Dareka no Kaze no Ato,” a track from his 1988 release “Keisuke Kuwata.” The floating, seaside-evoking sound is striking, and a soothing kindness can be felt throughout.
Including the vocals, there’s also a refreshing air to it, making it a song that relaxes the listener’s heart.
Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
Jingle BellsLittle Glee Monster
Even if you’re not familiar with English, just hearing the melody makes everyone think, “Oh, that song!” Yes, it’s the classic Christmas tune, Jingle Bells.
The version that played in UNIQLO’s 2020 Christmas season commercial “Family” was sung by Little Glee Monster.
Hearing Jingle Bells in their voices gives it a different feel from the Japanese version, and their superb singing makes you stop and listen.
It’s a track that really heightens the Christmas mood.
PetalRaveena
This commercial features “Petal” by R&B singer Ravyn Lenae.
It’s an exquisitely dreamy, entrancing track, with layered vocals that feel wonderful.
The piece is crafted so you can almost hear the smooth texture of UNIQLO’s Ultra Stretch Set.
