Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose song is this?] UNIQLO’s commercial songs: A roundup of popular CM tracks (61–70)
mirrorKuwata Keisuke
This commercial features Haruka Ayase spontaneously setting off on a trip and introduces UNIQLO’s Ultra Light Down that supports her journey.
You can sense both the comfortable feel that helps when there’s a slight chill and the easy portability of its lightweight design from her relaxed expression.
Adding color to the CM is Keisuke Kuwata’s “Kagami” (“Mirror”), a track included on his 1994 album Solitary Sun.
Its light, acoustic guitar–centered sound is striking, and it really underscores the laid-back atmosphere.
Also noteworthy are the almost tossed-off vocal delivery and the lyricism that seems to emphasize resonance; together with the sound, they make the breezy quality stand out even more.
Love comes slowly, little by little.Sazan Ōrusutāzu
A commercial for UNIQLO’s autumn/winter staple, Merino Wool.
Set in a calm, cozy café, it features Haruka Ayase, Kasumi Ishikawa, and Kohei Matsushita each spending their own time.
They’re all wearing Merino Wool items, and their sophisticated styling is truly appealing.
The background music is Southern All Stars’ “Ai wa Slow ni Chottozutsu,” and its slow-tempo ballad pairs perfectly with the commercial’s visuals, which center on the theme of happiness.
Kamakura MonogatariSazan Ōrusutāzu
A commercial for Uniqlo’s Soufflé Yarn knitwear series, known for its light and fluffy feel.
As Haruka Ayase is out for a walk, she runs into Yuki Saito, who’s filming a cat.
Playing on the words “Soufflé Yarn” and “nyan” (meow), the line “Soufflé Nyan” pops out.
With its autumnal setting, the ad really makes you feel that knitwear season has already arrived.
The background music is Southern All Stars’ “Kamakura Monogatari,” a gentle track featuring vocals by Yuko Hara.
Go for it!Nakajima Miyuki
This is the commercial for UNIQLO’s functional innerwear HEATTECH, titled “Warmth is Power.” The ad features people working hard in what looks like bitterly cold conditions.
The song is “Fight!” by Miyuki Nakajima, well known both as a commercial song and as a frequently covered track.
Released in 1994, it’s a song beloved by a wide range of generations.
In the CM, the opening piano performance is by Harami-chan, a YouTuber pianist.
It’s a timeless classic that will continue to be loved.
DarlingKuwata Keisuke
Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.
The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.
Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.
Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.
Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.
Sorrow Beyond the BoogieSazan Ōrusutāzu
This is a commercial for a bra top that promotes the fact that it can be worn on its own or with a single layer over it outdoors.
In addition to Haruka Ayase and Yumi Kawai, the CM features many female models stylishly wearing the bra top.
It clearly conveys its lightness, convenience, and fashionable appeal.
Minna no UtaSazan Ōrusutāzu
A promotional spot for the bralette featuring Haruka Ayase, who serves as the brand’s image character.
Set to Southern All Stars’ classic 1988 song “Minna no Uta,” it depicts women heading out into the city wearing bralettes.
The lively expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars track are a perfect match.
It’s a commercial that makes you think, “I can’t wait for a summer full of sunshine!”
