Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial songs: A roundup of popular CM tracks (21–30)
White LoversKuwata Keisuke
This commercial highlights the reliability of Uniqlo’s HEATTECH, letting you head outside with confidence even in the cold winter.
With Haruka Ayase and the other characters smiling despite the chilly weather, the ad clearly conveys a reassuring warmth that helps you overcome the cold.
Adding color to the spot is one of Keisuke Kuwata’s signature solo tracks, Shiroi Koibito-tachi (White Lovers).
Released in 2001, the song powerfully expresses emotions of sorrow that emphasize the cold of winter.
While the piece as a whole depicts sadness, its gradually intensifying arrangement also conveys a determination to shake off that sorrow.
I Want YouWesley Winn
This is a commercial introducing an ultra-stretch set that’s perfect for sleepwear or loungewear.
In the video, men’s, women’s, and kids’ sizes are showcased, and everyone looks very relaxed wearing them.
By depicting everyday life as usual, it clearly conveys the comfort and how naturally the clothes fit into daily routines.
The song used as the commercial’s BGM is titled “I Want You.” Released in July 2025, it’s a very pleasant track featuring a relaxed mid-tempo arrangement topped with soft vocals.
Kamakura On The BeachHarayuko
This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.
LIVE IT UP! (feat. Furui Riho)Ayumu Imazu
This is a promotional commercial introducing UT, UNIQLO’s T-shirt series featuring collaborations with various companies and works.
In the ad, the lineup is showcased one after another, and there’s surely at least one T-shirt that makes you think, “I want that!” The commercial ends with a scene where Ayumu Imazu and Riho Furui, who provide the BGM for the ad, are wearing T-shirts with the same design.
The background track, created specifically for this commercial, is titled “LIVE IT UP! (feat.
Riho Furui).” It’s a bright, stylish song that really lifts your mood when you listen to it!
Tracks of HopeSazan Ōrusutāzu
Haruka Ayase and Kohei Matsushita star in UNIQLO’s Parachute Pants commercial titled “When Something Makes You Happy.” The CM features Southern All Stars’ hugely popular track Kibou no Wadachi (Hope’s Rut).
The song is included on the soundtrack released in 1990 for the film Inamura Jane, directed by the band’s vocalist and guitarist Keisuke Kuwata.
Its piano intro is memorable, and the moment that melody starts, it lifts the spirits—not only of fans, but of many listeners.
With lyrics depicting running toward one’s dreams, it’s sure to encourage anyone pursuing their own aspirations!
BabyDonnie&Joe Emerson
The mellow song playing in Uniqlo’s distressed jeans commercial is “Baby” by Donnie & Joe Emerson.
Donnie & Joe Emerson are an American brother duo.
Although their record—recorded in a practice space their father built—was sold by their mother at the time, it never became a hit.
Nearly 30 years later, however, the song caught the attention of a producer and “Baby” became a big hit.
It’s a track whose soft, gently floating atmosphere perfectly matches the commercial’s strange vibe, featuring a woman performing a mysterious dance inside a gas station.
Dream Space TravelSazan Ōrusutāzu
In this series of commercials titled “Jeans Hotel,” UNIQLO showcases its lineup of jeans.
The visuals evoke the inside of a hotel, and from the middle of the ad, Southern All Stars appear performing in one of the rooms.
With its distinctive world-building, it’s the kind of commercial that makes you stop and watch closely when it’s on.
The song performed in the ad is “Yume no Uchū Ryokō” (A Dream Space Voyage), included on the album “THANK YOU SO MUCH,” released in 2025.
It’s a refreshing, up-tempo track with a catchy melody that sticks in your head after just one listen.