Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial songs: A roundup of popular CM tracks (21–30)
YOUSazan Ōrusutāzu
This is a commercial promoting Uniqlo’s ‘Kando Pants,’ whose silhouette is perfect for summer scenes.
Featuring Haruka Ayase and Soma Yamatoki in drama-like visuals, it contrasts nimble footwork with the pants’ light, comfortable feel.
The use of Southern All Stars’ “YOU” also conveys a sense of lightness amid the summer heat.
bullseyeYamamoto Rinda
Haruka Ayase, who serves as the ambassador, is busily cleaning her room.
Then the cat in the room starts moving its paw like a beckoning cat.
So Ayase thinks, “I should buy some clothes too…” and heads out.
It’s a play on words with ‘clothes’ (fuku) and ‘good fortune’ (fuku).
Atsuto Uchida appears within a program playing on TV.
The song used is Linda Yamamoto’s ‘Neraiuchi,’ a track also famous as a baseball cheer song.
Doesn’t the phrase ‘neraiuchi’ feel like it’s saying, ‘This is what you should buy now’? The song’s brisk tempo perfectly matches the hustle and bustle of the year-end season!
Body Language (Tomggg Remix)INTERSECTION
The UNIQLO Warm Pants commercial, “Keeping Your Usual Style Warm,” is the kind of ad that might make you fixate on the blend of thermographic and live-action footage.
The song in the commercial is “Body Language (Tomggg Remix)” performed by the four-man group INTERSECTION.
From their vocals and even their look, you might think they’re an American boy band, but they’re actually a boy group active mainly in Japan.
If you read the lyrics, various countries appear—very characteristic of them—and it’s a passionate love song.
If I Ever Hear You Knocking On My DoorSazan Ōrusutāzu
This is a UNIQLO sweatshirt commercial that began airing in September 2024.
Haruka Ayase and the other cast members appear wearing various sweatshirts, showcasing the wide range of colors and product variations.
The background music in this commercial is Southern All Stars’ “If I Ever Hear You Knocking On My Door.” It’s included on their 1992 album “Yo ni Manyo no Hana ga Saku Nari” and is a gently flowing track that progresses a cappella.
When I feel like seeing you, you aren’t here.Sazan Ōrusutāzu
This is a commercial for AIRism, one of Uniqlo’s items that comes in handy during the hot summer months.
The ad features Haruka Ayase and Kohei Matsushita wearing AIRism in the heat; even as they sweat, their bright expressions underscore AIRism’s moisture-wicking and quick-drying qualities.
The song used is Southern All Stars’ “Aitaku Natta Toki ni Kimi wa Koko ni Inai” (“When I Want to See You, You’re Not Here”), whose refreshing sound and gentle vocals convey the breeziness of summer and the soft, comfortable feel of AIRism.
Orangesumika
This is the song that was used in the commercial for the fluffy loungewear “sumika version,” and it’s included on the 2016 EP titled “SALLY e.p.” It was apparently written specifically for the commercial, and you can feel the homely warmth that’s so characteristic of sumika.
It’s a perfect match for fluffy loungewear—a song that makes you appreciate the warmth in the everyday greetings of “I’m home” and “I’m off.”
pinotsebastian Budde, Devid Thorpe, Carlo Maierski
This is the song used in Uniqlo’s iconic fleece clothing commercial from 2018, the “2018 Fall/Winter” version.
The track, perfectly suited to Uniqlo’s style, is a single called “pinot.” It matches the ad—like a collection of charming overseas scenes—beautifully, with a light feel and an instantly familiar melody that draws you in.
It’s really a top-tier commercial song.
Many people may have listened without thinking much about it, but it’s also the kind of track you’d want to play on a sunny afternoon while you relax.