Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
All Directionsaudioforce
A UNIQLO UV-wear commercial that protects you from your skin’s worst enemy: UV rays.
The song for this ad was created by audioforce, a Berlin-based sound production collective.
Active not only in Japan but around the world, they provided UNIQLO with a refreshing melody that evokes the blazing summer sun.
Beyond the sunlight, it also conveys a coolness that matches the UV-cut product.
The music even makes you feel like you can head outside without worrying about UV rays when you’re wearing it.
Summer has comesumika
This is a cover of a song published in 1896 that was used in the commercial for Steteco & Rilaco featuring Nicole Ishida.
Listening to it, you can almost hear wind chimes tinkling, giving you a cool, refreshing feeling.
It also feels like sumika’s warm vibe enhances the song’s charm even more.
The occasional xylophone sounds are very pleasant and breezy too! We all want to stay cool during the hot summer.
Makes you want to slip into UNIQLO’s steteco and relax, doesn’t it?
BAN BAN BANKUWATA BAND
This video promotes UNIQLO’s wide range of T-shirt colors and introduces the natural landscapes each color evokes.
The final shot, where a variety of T-shirts come together, is striking, and the dancing and smiles convey a clear sense of freedom of movement and comfort.
Adding to the lively atmosphere of the commercial is KUWATA BAND’s “BAN BAN BAN.” Released in 1986 as the debut single of KUWATA BAND following Southern All Stars’ hiatus, the song retains a pop sound that carries over from Southern All Stars while introducing new messages and choral work.
It’s a track that delivers not only fun, but also a powerful sense of forging ahead into the future.
Jingle BellsLittle Glee Monster
Even if you’re not familiar with English, just hearing the melody makes everyone think, “Oh, that song!” Yes, it’s the classic Christmas tune, Jingle Bells.
The version that played in UNIQLO’s 2020 Christmas season commercial “Family” was sung by Little Glee Monster.
Hearing Jingle Bells in their voices gives it a different feel from the Japanese version, and their superb singing makes you stop and listen.
It’s a track that really heightens the Christmas mood.
PetalRaveena
This commercial features “Petal” by R&B singer Ravyn Lenae.
It’s an exquisitely dreamy, entrancing track, with layered vocals that feel wonderful.
The piece is crafted so you can almost hear the smooth texture of UNIQLO’s Ultra Stretch Set.
Original songYamashita Hiroaki
The UNIQLO wireless bra “18SS Wireless Bra Relax” commercial.
This ad also drew attention because Haruna Kojima appeared in it, didn’t it? The melody line has varying tempo to match the quickly changing scenes, and it even has the feel of a grand film score, right? The CM song was composed by Hiroaki Yamashita.
The sound effects—like the typing on a computer, the ding! when an idea strikes, and other comical effects—also stand out in this commercial’s music.
Cute MinaKuwata Keisuke
It contrasts the various everyday emotions you’d like to wash away with how easy it is to wash Uniqlo’s wool.
The way Haruka Ayase’s expressions change from the moment she gets home to when she heads out again is striking, and it also conveys that wool can be washed easily yet thoroughly.
Enhancing the mood of the commercial is Keisuke Kuwata’s song “Kawaii Mina.” Released as the B-side to the 2002 single “Tokyo,” it’s a fan favorite that appears only on that single and on a best-of album.
The lyrics depict the sorrow of parting with a beloved person and the enduring affection that remains, and the contrast with the bright sound amplifies the sense of poignancy.