Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
Love comes slowly, little by little.Sazan Ōrusutāzu
A commercial for UNIQLO’s autumn/winter staple, Merino Wool.
Set in a calm, cozy café, it features Haruka Ayase, Kasumi Ishikawa, and Kohei Matsushita each spending their own time.
They’re all wearing Merino Wool items, and their sophisticated styling is truly appealing.
The background music is Southern All Stars’ “Ai wa Slow ni Chottozutsu,” and its slow-tempo ballad pairs perfectly with the commercial’s visuals, which center on the theme of happiness.
Kamakura MonogatariSazan Ōrusutāzu
A commercial for Uniqlo’s Soufflé Yarn knitwear series, known for its light and fluffy feel.
As Haruka Ayase is out for a walk, she runs into Yuki Saito, who’s filming a cat.
Playing on the words “Soufflé Yarn” and “nyan” (meow), the line “Soufflé Nyan” pops out.
With its autumnal setting, the ad really makes you feel that knitwear season has already arrived.
The background music is Southern All Stars’ “Kamakura Monogatari,” a gentle track featuring vocals by Yuko Hara.
Original songYamashita Hiroaki
The UNIQLO wireless bra “18SS Wireless Bra Relax” commercial.
This ad also drew attention because Haruna Kojima appeared in it, didn’t it? The melody line has varying tempo to match the quickly changing scenes, and it even has the feel of a grand film score, right? The CM song was composed by Hiroaki Yamashita.
The sound effects—like the typing on a computer, the ding! when an idea strikes, and other comical effects—also stand out in this commercial’s music.
Cute MinaKuwata Keisuke
It contrasts the various everyday emotions you’d like to wash away with how easy it is to wash Uniqlo’s wool.
The way Haruka Ayase’s expressions change from the moment she gets home to when she heads out again is striking, and it also conveys that wool can be washed easily yet thoroughly.
Enhancing the mood of the commercial is Keisuke Kuwata’s song “Kawaii Mina.” Released as the B-side to the 2002 single “Tokyo,” it’s a fan favorite that appears only on that single and on a best-of album.
The lyrics depict the sorrow of parting with a beloved person and the enduring affection that remains, and the contrast with the bright sound amplifies the sense of poignancy.
Sing with meDadaD
This commercial featuring Kiko Mizuhara uses a song called “Sing with me,” which DadaD wrote specifically for the ad.
You can feel the sense of women living freely, in a way that’s true to themselves.
The female vocals are a bit strong, yet not overbearing, with no harsh edge—perfect for a commercial themed around making it easier for women to live freely.
Soul Cobra Twist ~ Agony of the SoulKuwata Keisuke
The footage shows Haruka Ayase and others wearing jeans, striding forward with powerful steps.
The way they firmly take each step, and the structure in which their companions gradually increase, highlights both the beauty and strength of jeans.
Enhancing the commercial’s strong atmosphere is Keisuke Kuwata’s song “Soul Cobra Twist ~ Tamashii no Monzetsu.” Its powerful, vibrant sound—evoking soul and Japanese kayōkyoku—creates a bright mood that conveys a sense of hope.
Also noteworthy is the choice of words in the lyrics, said to pay respect to Shōwa-era kayōkyoku.
Radetzky MarchJohann Strauss I. (Vater)
This commercial promotes the appeal of the UNIQLO Thanksgiving Sale, where you can get a variety of UNIQLO items at great prices, while also conveying a sense of excitement.
Since popular items are also offered at special “thank-you” prices, the store is filled with people showing smiles, as narrated by Haruka Ayase.
The music that emphasizes the excitement of the Thanksgiving Sale depicted in the footage is the Radetzky March.
The powerful, forward-driving orchestral sound is striking, and the brightness of the melody also conveys an uplifting, positive atmosphere.