Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO commercial music: A roundup of popular commercial songs (81–90)
medleyYonezu Kenshi
This is a Uniqlo commercial introducing collaboration T-shirts with Kenshi Yonezu.
Music videos from his past songs play one after another, and T-shirts printed with each single’s cover art are showcased.
The commercial itself is irresistible for fans, and I imagine quite a few of them are thinking, “I want to collect every T-shirt!”
SMILE ~Like a Clear, Sunny Sky~Kuwata Keisuke
This commercial shows a grand chorus facing the sun, with people of different generations and genders joining their voices together.
It powerfully conveys human connection while also communicating the sense of unity created by HEATTECH’s warmth.
Emphasizing that unity is Keisuke Kuwata’s song “SMILE ~Harewataru Sora no Yō ni~.” It was the theme song for the joint project “Let’s Do It Together 2020” during the Tokyo Olympics in 2021, and it carries a message of love and hope that brings people together.
Its bright, expansive sound also strongly delivers a cheer pushing listeners forward.
Oath to the Morning SunKumaki Anri
A Uniqlo Wide Leg Jeans commercial that feels like a bittersweet drama starring Kenichi Matsuyama and Eriko Sato.
Everything about it somehow tightens your chest, and that rising sense of poignancy is amplified by the CM song, Anri Kumaki’s “Asahi no Chikai” (Vow of the Morning Sun).
Even if you’re feeling great right now, with no worries at all, this is a song packed with a kind of sentimentality that pricks at some unknown place inside you.
Despite the gentle vocals, it makes you think deeply—and it squeezes your heart.
MERRY X’MAS IN SUMMERKUWATA BAND
This is a commercial promoting Uniqlo’s AIRism, which lets you really feel cool even in the hot summer.
The striking visual is that snow is falling only around the person wearing it, slightly exaggerating the coolness they’re experiencing.
What emphasizes that coolness in the CM is KUWATA BAND’s “MERRY X’MAS IN SUMMER,” a song released in 1986.
As the title suggests, it portrays a Christmas in summer, and the lyrics convey a curious sense of seasonality.
Both the vocals and the sound have a gentle atmosphere, making it a song that seems to express a relaxed, gentle kind of happiness.
Original song
This is a commercial introducing UNIQLO’s jogger pants.
The ad showcases the appeal of jogger pants that work both on and off duty, expressed through Haruka Ayase’s light, dynamic movements.
Set against a simple white backdrop, the scenes of Ayase walking and running in the joggers are striking.
The background music is an original track with a distinctive rhythm, further highlighting the product’s appeal.
Paired with the tagline “For on and off,” the commercial effectively conveys the high versatility of the jogger pants.
Love Boogie-Woogie NightSazan Ōrusutāzu
This one, themed around a public bathhouse, is the “Year-End Festival with Uniflo Dance” version.
It weaves in puns while maintaining a stylish vibe without feeling forced.
Kohei Matsushita passionately sings into a showerhead, and Haruka Ayase dances with a bright smile—their performances are particularly striking.
The BGM features Southern All Stars’ 2024 release “Koi no Boogie-Woogie Night,” a disco-tinged track that portrays adult romance.
Whose song is it? UNIQLO commercial music. A roundup of popular commercial songs (91–100)
Let me hear the poetry of the wind.Kuwata Keisuke
This video follows Yuki Saito, who has moved on from being a baseball player to a new path, capturing his hard work through the changes in his attire.
It shows him running around in UNIQLO’s Kan-Dō Pants, highlighting not only his determination but also the comfort and ease of movement.
Elevating the emotional tone of the commercial is Keisuke Kuwata’s song “Kaze no Uta o Kikasete.” Released in 2007 as a movie’s theme song, its lyrics portray tender, delicate, and profound love.
The largely acoustic sound is also striking, and its gentle arrangement evokes the image of a soft breeze blowing along the seaside.