Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (11–20)
Sad Feelings (Just a Man in Love)Kuwata Keisuke
It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.
From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.
The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.
The song delicately portrays a man who can’t forget the woman he parted ways with.
Distant Street Corner (The Wanderin’ Street)Kuwata Keisuke
This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.
It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.
Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.
Ban Ban BanKUWATA BAND
Titled “LifeColors,” this commercial introduces T-shirts in a variety of colors to match different scenes.
Each color even has a name perfectly suited to its scene—like “Horizon Green” and “After-school Orange”—which feels really charming.
It highlights how, with Uniqlo, you can choose T-shirts from a rich palette of colors.
The background music is “Ban Ban Ban,” released by Kuwata Band in 1986.
Its refreshing, catchy melody line and the groovy bass line that supports it are especially striking.
Be sure to give it a careful listen.
toad lily [Tricyrtis]Kuwata Keisuke
![toad lily [Tricyrtis]Kuwata Keisuke](https://i.ytimg.com/vi/oAK6K1Itm3A/sddefault.jpg)
This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.
The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.
At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.
While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.
The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.
Armpit BluesDaniel Fridell & Sven Lindvall
This is a commercial that showcases how Uniqlo’s Mini T pairs easily with any bottoms, using real styling examples.
The key point is how well it matches a variety of bottoms, conveying that it helps each person achieve their ideal look.
The song that emphasizes this relaxed, everyday vibe is “Armpit Blues.” Its distinctive guitar riffs and the overall light, airy sound seem to convey a sense of relaxation and fun.
Sing, sky of JapanSazan Ōrusutāzu
Here is the commercial for UNIQLO’s UV-cut hoodie.
As the sunlight starts getting brighter, more people probably don’t want to get sunburned.
At times like that, stylish, highly functional UV-protective clothing is in high demand.
Haruka Ayase plays a newly appointed teacher alongside students, and clothing that suits any generation is a big plus.
The background music, “Utae Nippon no Sora,” is a song released in 2023 that portrays a summer in a seaside town and sings of love for one’s hometown.
Whose song is it? UNIQLO’s commercial songs: A roundup of popular CM tracks (21–30)
Young PlazaKuwata Keisuke
Keisuke Kuwata’s “Wakai Hiroba” was released in 2017 and is included on the album “Garakuta.” With a sound that evokes a retro feel inspired by kayōkyoku (Japanese pop of past eras), the song proceeds with a gentle tone throughout.
The lyrics are sprinkled with retro words that reflect the times, giving the impression of a passionate romance being expressed.
As a commercial song, it was used in a UNIQLO ad promoting jeans, brightly conveying how attractive the jeans are through Haruka Ayase’s “binge buying” portrayal.