Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial songs: A roundup of popular CM tracks (21–30)
bullseyeAyase Haruka
In the commercial announcing UNIQLO’s 2025 Thank You Festival, cheerful shoppers are shown enjoying their purchases.
Haruka Ayase, a LifeWear Special Ambassador, also appears, conveying the great deals available during the festival to a parody of Linda Yamamoto’s song “Neraiuchi.” When the ad is displayed on the large in-store screens, she even performs a dance to the chorus, which might make some viewers feel nostalgic and start humming along.
YOUSazan Ōrusutāzu
In addition to the familiar Haruka Ayase, the UNIQLO “Kando Pants” commercial also features Soma Santoki.
The story has Santoki arriving at Ayase’s workplace as a highly capable intern, and she’s impressed by his vibe and vitality.
The ad highlights that the Kando Pants worn by both Santoki and Ayase look sharp yet allow for easy movement.
The background music is Southern All Stars’ “YOU.” The song, included on their 1990 album “Southern All Stars,” is notable for its poignant lyrics that depict lingering feelings for a woman who has left the narrator behind.
[Whose Song Is It?] UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (31–40)
Nagisa HotelKuwata Keisuke
This is a UNIQLO HEATTECH commercial depicting Keisuke Kuwata singing at a nighttime amusement park in the cold winter.
Even as the snow falls quietly, the warm smiles of Keisuke Kuwata and Haruka Ayase convey the cozy warmth of HEATTECH.
The song performed in the CM is Kuwata’s “Nagisa Hotel,” included on his best-of album “Itsumo Dokokade,” released in 2022.
Named after the Zushi Nagisa Hotel that once stood in Kanagawa Prefecture, the track features an airy, floating sound that evokes the seaside.
The lyrics express feelings of love, conveying a sense of happiness and human warmth.
Eternal love without endSazan Ōrusutāzu
This commercial explains the functionality of UNIQLO’s popular AIRism line.
The song playing in the background is Southern All Stars’ “Kagirinaki Towa no Ai” (“Endless Eternal Love”).
Its relaxed vibe seems to capture the comfort of AIRism.
The ad features Haruka Ayase and Kohei Matsushita, who are walking together through a desert-like setting and chatting.
Atmospheric EntryPerfume
Atmospheric Entry, which was featured in UNIQLO’s HEATTECH commercial, is a track written specifically for the 2016 COSMIC EXPLORER tour.
It still hasn’t been officially released, making it a rare song you can only hear at the venues.
Its sound seems to enter from various angles and scatter like a prism, and it makes me appreciate once again how cool Perfume’s tracks are.
Kamakura On The BeachHarayuko
This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.
Original songCaroline
The UNIQLO wireless bra commercial “Plump and Beautiful Bust,” featuring Nozomi Sasaki—the woman admired by women—feels like a glimpse of a morning moment, and you can’t help but be captivated by her.
The song playing in the background is an original track made for this commercial.
It’s a CM song with a clear, airy vocal that perfectly suits a fresh morning and leaves you enchanted.
It’s not a whisper, yet it gently resonates in your heart—a tender voice and a tune you’ll want to keep listening to.
