Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial songs: A roundup of popular CM tracks (21–30)
Nagisa HotelKuwata Keisuke
This is a UNIQLO HEATTECH commercial depicting Keisuke Kuwata singing at a nighttime amusement park in the cold winter.
Even as the snow falls quietly, the warm smiles of Keisuke Kuwata and Haruka Ayase convey the cozy warmth of HEATTECH.
The song performed in the CM is Kuwata’s “Nagisa Hotel,” included on his best-of album “Itsumo Dokokade,” released in 2022.
Named after the Zushi Nagisa Hotel that once stood in Kanagawa Prefecture, the track features an airy, floating sound that evokes the seaside.
The lyrics express feelings of love, conveying a sense of happiness and human warmth.
Eternal love without endSazan Ōrusutāzu
This commercial explains the functionality of UNIQLO’s popular AIRism line.
The song playing in the background is Southern All Stars’ “Kagirinaki Towa no Ai” (“Endless Eternal Love”).
Its relaxed vibe seems to capture the comfort of AIRism.
The ad features Haruka Ayase and Kohei Matsushita, who are walking together through a desert-like setting and chatting.
[Whose Song Is It?] UNIQLO Commercial Music: A Roundup of Popular Commercial Songs (31–40)
Atmospheric EntryPerfume
Atmospheric Entry, which was featured in UNIQLO’s HEATTECH commercial, is a track written specifically for the 2016 COSMIC EXPLORER tour.
It still hasn’t been officially released, making it a rare song you can only hear at the venues.
Its sound seems to enter from various angles and scatter like a prism, and it makes me appreciate once again how cool Perfume’s tracks are.
Flame Choir [Choir (Kwaia)Kuwata Keisuke
It’s a UNIQLO commercial set in an airport that captures the excitement of setting off on a trip.
Featuring Haruka Ayase, Hassan Kunikuni, and Hannah Kirishima, it showcases the look of the Tuck Wide Pants while conveying the brightness of departure through the tagline and their expressions.
The song that colors the CM is Keisuke Kuwata’s “Honō no Seikatai [Choir].” Its pop, light sound is striking, evoking a refreshing atmosphere like a summer breeze.
The layered chorus in the hook—seemingly conscious of the title—is also memorable, further emphasizing a sense of fun.
Orangesumika
This is the song that was used in the commercial for the fluffy loungewear “sumika version,” and it’s included on the 2016 EP titled “SALLY e.p.” It was apparently written specifically for the commercial, and you can feel the homely warmth that’s so characteristic of sumika.
It’s a perfect match for fluffy loungewear—a song that makes you appreciate the warmth in the everyday greetings of “I’m home” and “I’m off.”
White LoversKuwata Keisuke
This commercial highlights the reliability of Uniqlo’s HEATTECH, letting you head outside with confidence even in the cold winter.
With Haruka Ayase and the other characters smiling despite the chilly weather, the ad clearly conveys a reassuring warmth that helps you overcome the cold.
Adding color to the spot is one of Keisuke Kuwata’s signature solo tracks, Shiroi Koibito-tachi (White Lovers).
Released in 2001, the song powerfully expresses emotions of sorrow that emphasize the cold of winter.
While the piece as a whole depicts sadness, its gradually intensifying arrangement also conveys a determination to shake off that sorrow.
Kamakura On The BeachHarayuko
This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.