Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (1–10)
I Want YouWesley Winn
This is a commercial introducing an ultra-stretch set that’s perfect for sleepwear or loungewear.
In the video, men’s, women’s, and kids’ sizes are showcased, and everyone looks very relaxed wearing them.
By depicting everyday life as usual, it clearly conveys the comfort and how naturally the clothes fit into daily routines.
The song used as the commercial’s BGM is titled “I Want You.” Released in July 2025, it’s a very pleasant track featuring a relaxed mid-tempo arrangement topped with soft vocals.
Just WatchWEARETHEGOOD
In the EZY Jeans commercial titled “Jeans Like You’ve Never Seen Before,” a man performs a double-dutch routine.
He jumps and spreads his legs while wearing EZY Jeans, and the performance clearly conveys how easy they are to move in.
The cool performance grabs your attention while effectively highlighting the product’s appeal.
LIVE IT UP! (feat. Furui Riho)Ayumu Imazu
This is a promotional commercial introducing UT, UNIQLO’s T-shirt series featuring collaborations with various companies and works.
In the ad, the lineup is showcased one after another, and there’s surely at least one T-shirt that makes you think, “I want that!” The commercial ends with a scene where Ayumu Imazu and Riho Furui, who provide the BGM for the ad, are wearing T-shirts with the same design.
The background track, created specifically for this commercial, is titled “LIVE IT UP! (feat.
Riho Furui).” It’s a bright, stylish song that really lifts your mood when you listen to it!
[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (11–20)
Forgotten Big WaveSazan Ōrusutāzu
This commercial highlights the greatest appeal of UNIQLO’s popular AIRism line—its feel on the skin.
Featuring Haruka Ayase and Yuka Mukai, their smiles and the way they wear AIRism clearly convey its relaxed comfort.
Enhancing that soothing atmosphere is the song “Wasurerareta Big Wave” by Southern All Stars.
With a gentle sound that evokes a calm seaside and lyrics that look back on memories, it also brings a touch of wistfulness.
Dream Space TravelSazan Ōrusutāzu
In this series of commercials titled “Jeans Hotel,” UNIQLO showcases its lineup of jeans.
The visuals evoke the inside of a hotel, and from the middle of the ad, Southern All Stars appear performing in one of the rooms.
With its distinctive world-building, it’s the kind of commercial that makes you stop and watch closely when it’s on.
The song performed in the ad is “Yume no Uchū Ryokō” (A Dream Space Voyage), included on the album “THANK YOU SO MUCH,” released in 2025.
It’s a refreshing, up-tempo track with a catchy melody that sticks in your head after just one listen.
Sorrow Beyond the BoogieSazan Ōrusutāzu
This commercial showcases the appeal of one of UNIQLO’s popular items, the Bra Top, by highlighting the everyday lives of Haruka Ayase and Yumi Kawai.
It depicts how the piece can be stylishly worn on its own, and the smiles of those wearing it convey a sense of freshness and comfort that makes it perfect for summer.
The song that further emphasizes the calm mood of the visuals is Southern All Stars’ “Kanashimi wa Boogie no Kanata ni.” With its gently resonant rhythm and powerful vocals layered on top, it also evokes a sense of moving forward, little by little.
Radetzky MarchJohann Strauss I. (Vater)
This commercial promotes the appeal of the UNIQLO Thanksgiving Sale, where you can get a variety of UNIQLO items at great prices, while also conveying a sense of excitement.
Since popular items are also offered at special “thank-you” prices, the store is filled with people showing smiles, as narrated by Haruka Ayase.
The music that emphasizes the excitement of the Thanksgiving Sale depicted in the footage is the Radetzky March.
The powerful, forward-driving orchestral sound is striking, and the brightness of the melody also conveys an uplifting, positive atmosphere.