Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (1–10)
MelodySazan Ōrusutāzu
This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.
Body Language (Tomggg Remix)INTERSECTION
The UNIQLO Warm Pants commercial, “Keeping Your Usual Style Warm,” is the kind of ad that might make you fixate on the blend of thermographic and live-action footage.
The song in the commercial is “Body Language (Tomggg Remix)” performed by the four-man group INTERSECTION.
From their vocals and even their look, you might think they’re an American boy band, but they’re actually a boy group active mainly in Japan.
If you read the lyrics, various countries appear—very characteristic of them—and it’s a passionate love song.
bullseyeYamamoto Rinda
This is a commercial announcing UNIQLO’s 2025 Year-End Festival.
As Atsuto Uchida walks through a shopping street muttering, “I should probably buy some new clothes for the year-end and New Year,” a beckoning cat and Haruka Ayase appear.
With its right paw beckoning, the cat encourages him to head to UNIQLO.
The cute, catchy CM features an arranged version of Linda Yamamoto’s signature song ‘Neraiuchi’ as the BGM.
Released in 1973, the song is a staple at baseball games, and this commercial also uses a brass band performance of it.
[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (11–20)
Young PlazaKuwata Keisuke
Keisuke Kuwata’s “Wakai Hiroba” was released in 2017 and is included on the album “Garakuta.” With a sound that evokes a retro feel inspired by kayōkyoku (Japanese pop of past eras), the song proceeds with a gentle tone throughout.
The lyrics are sprinkled with retro words that reflect the times, giving the impression of a passionate romance being expressed.
As a commercial song, it was used in a UNIQLO ad promoting jeans, brightly conveying how attractive the jeans are through Haruka Ayase’s “binge buying” portrayal.
Love is like a flower (Ole!)Sazan Ōrusutāzu
This commercial showcases the warmth and sense of reassurance that UNIQLO’s Pufftech offers, conveyed through appearances by Haruka Ayase and Kohei Matsushita.
It also highlights the compactness that lets you quickly pull it out when you feel cold, expressing a balance of ease of use and effectiveness.
The song that further accentuates the comfort and warmth portrayed in the visuals is Southern All Stars’ “Ai wa Hana no You ni (Ole!).” With its Spain-inspired sound and lyrics, the track leaves a strong impression, evoking both lightness and a passionate atmosphere.
Original songCaroline
The UNIQLO wireless bra commercial “Plump and Beautiful Bust,” featuring Nozomi Sasaki—the woman admired by women—feels like a glimpse of a morning moment, and you can’t help but be captivated by her.
The song playing in the background is an original track made for this commercial.
It’s a CM song with a clear, airy vocal that perfectly suits a fresh morning and leaves you enchanted.
It’s not a whisper, yet it gently resonates in your heart—a tender voice and a tune you’ll want to keep listening to.
Nagisa HotelKuwata Keisuke
This is a UNIQLO HEATTECH commercial depicting Keisuke Kuwata singing at a nighttime amusement park in the cold winter.
Even as the snow falls quietly, the warm smiles of Keisuke Kuwata and Haruka Ayase convey the cozy warmth of HEATTECH.
The song performed in the CM is Kuwata’s “Nagisa Hotel,” included on his best-of album “Itsumo Dokokade,” released in 2022.
Named after the Zushi Nagisa Hotel that once stood in Kanagawa Prefecture, the track features an airy, floating sound that evokes the seaside.
The lyrics express feelings of love, conveying a sense of happiness and human warmth.