Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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[Whose Song Is It?] UNIQLO Commercial Songs: A Roundup of Popular CM Tracks (1–10)
Original songBaba Tomoaki
This is a commercial introducing the UNIQLO : C sweatshirt lineup, developed in collaboration with Clare Waight Keller.
The CM is themed around “sessions,” and the narration, which emphasizes enjoying things freely, is particularly striking.
The background music features an original piece composed by Tomoaki Baba, who also appears in the commercial.
NEVER FALL IN LOVE AGAINSazan Ōrusutāzu
This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.
MelodySazan Ōrusutāzu
This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.
Tearful KissSazan Ōrusutāzu
Here’s a Uniqlo commercial packed with a heartwarming episode in a short span of time.
Haruka Ayase and Yumi Kawai encounter each other on a train.
The atmosphere between them is awkward, and Kawai looks away from Ayase.
But Ayase approaches Kawai holding a mandarin orange, and they make up.
It seems they had a quarrel, as Kohei Matsushita is also shown calling Kawai with concern.
The background music is Southern All Stars’ 1992 release “Namida no Kiss.” Though the song is about a love drifting apart and the end of summer, the deep affection within its bittersweetness resonates with the interaction between Ayase and Kawai.
bullseyeYamamoto Rinda
This is a commercial announcing UNIQLO’s 2025 Year-End Festival.
As Atsuto Uchida walks through a shopping street muttering, “I should probably buy some new clothes for the year-end and New Year,” a beckoning cat and Haruka Ayase appear.
With its right paw beckoning, the cat encourages him to head to UNIQLO.
The cute, catchy CM features an arranged version of Linda Yamamoto’s signature song ‘Neraiuchi’ as the BGM.
Released in 1973, the song is a staple at baseball games, and this commercial also uses a brass band performance of it.
Love is like a flower (Ole!)Sazan Ōrusutāzu
This commercial showcases the warmth and sense of reassurance that UNIQLO’s Pufftech offers, conveyed through appearances by Haruka Ayase and Kohei Matsushita.
It also highlights the compactness that lets you quickly pull it out when you feel cold, expressing a balance of ease of use and effectiveness.
The song that further accentuates the comfort and warmth portrayed in the visuals is Southern All Stars’ “Ai wa Hana no You ni (Ole!).” With its Spain-inspired sound and lyrics, the track leaves a strong impression, evoking both lightness and a passionate atmosphere.
Miss Brand-New DaySazan Ōrusutāzu
In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).
The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.
The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.
The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.