Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
Original songSami Jano
Starting with guitar-like delay tones, this track sparks a sense of excitement, as if something amazing is about to happen.
As the drums gradually build, around the 38-second mark you can’t help but think, “So this is the wonderful everyday life UNIQLO presents.” It seems like the kind of song that would make everyday tasks more enjoyable and productive as background music.
Whose song is it? UNIQLO’s commercial songs. A roundup of popular commercial tracks (51–60)
you should see me in a crownBillie Eilish
In addition to her work as an artist, Billie Eilish is constantly in the spotlight for her remarks and fashion.
She collaborated with Japanese pop artist Takashi Murakami on a UT campaign, the “Billie Eilish × Takashi Murakami UT Collaboration” commercial.
Although it’s a UT collaboration ad, there’s actually an animated version of this song that was also created in collaboration with Murakami.
Even when you read the lyrics in Japanese, the track gives off a somewhat dark vibe, but in the collaborative music video with Murakami, it comes across as a very cool song.
Sad Feelings (Just a Man in Love)Kuwata Keisuke
The UNIQLO commercial series featuring Haruka Ayase has become a familiar favorite.
In the Life and Wear “Healthy Party” edition, she is shown enjoying cooking in a tank top.
It’s not just about making food—there’s dancing and chatting, creating a warm, relaxed mood.
The background music is Keisuke Kuwata’s “Kanashii Kimochi (JUST A MAN IN LOVE),” which naturally makes you imagine all sorts of stories behind the commercial from the lyrics!
Ban Ban BanKUWATA BAND
Titled “LifeColors,” this commercial introduces T-shirts in a variety of colors to match different scenes.
Each color even has a name perfectly suited to its scene—like “Horizon Green” and “After-school Orange”—which feels really charming.
It highlights how, with Uniqlo, you can choose T-shirts from a rich palette of colors.
The background music is “Ban Ban Ban,” released by Kuwata Band in 1986.
Its refreshing, catchy melody line and the groovy bass line that supports it are especially striking.
Be sure to give it a careful listen.
MeintemaYasuaki Iwata
This is a commercial announcing the collaboration between UT, one of UNIQLO’s popular product lines, and the game The Legend of Zelda: Tears of the Kingdom.
While showcasing footage from the game, the designs of the T-shirts are introduced, and many fans of the Zelda series were likely intrigued.
The game’s theme song is used as the BGM.
The grand and powerful piece by Yasuaki Iwata feels like it stirs up your fighting spirit as you listen.
I wonder if it will be sunny tomorrow.Kuwata Keisuke
This is a commercial introducing UNIQLO’s wide pants, which smartly support outings in the bright, sunny season.
The relaxed conversation between Haruka Ayase, Kohei Matsushita, and Tetsushi Tanaka clearly conveys the easy, comfortable feel.
Enhancing that clear, uplifting atmosphere is Keisuke Kuwata’s 2007 release “Ashita Hareru Kana” (“Will It Be Sunny Tomorrow?”).
It’s a ballad with a grand, expansive mood, whose powerful sound evokes hope for life.
With its richly layered instrumentation and chorus, the song also seems to express the importance of human connections and bonds.
mirrorKuwata Keisuke
This commercial features Haruka Ayase spontaneously setting off on a trip and introduces UNIQLO’s Ultra Light Down that supports her journey.
You can sense both the comfortable feel that helps when there’s a slight chill and the easy portability of its lightweight design from her relaxed expression.
Adding color to the CM is Keisuke Kuwata’s “Kagami” (“Mirror”), a track included on his 1994 album Solitary Sun.
Its light, acoustic guitar–centered sound is striking, and it really underscores the laid-back atmosphere.
Also noteworthy are the almost tossed-off vocal delivery and the lyricism that seems to emphasize resonance; together with the sound, they make the breezy quality stand out even more.