Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial music. A roundup of popular commercial songs (41–50)
MeintemaYasuaki Iwata
This is a commercial announcing the collaboration between UT, one of UNIQLO’s popular product lines, and the game The Legend of Zelda: Tears of the Kingdom.
While showcasing footage from the game, the designs of the T-shirts are introduced, and many fans of the Zelda series were likely intrigued.
The game’s theme song is used as the BGM.
The grand and powerful piece by Yasuaki Iwata feels like it stirs up your fighting spirit as you listen.
Whose song is it? UNIQLO’s commercial songs. A roundup of popular commercial tracks (51–60)
Sad Feelings (Just a Man in Love)Kuwata Keisuke
Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.
Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.
Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.
The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.
Original songSami Jano
Starting with guitar-like delay tones, this track sparks a sense of excitement, as if something amazing is about to happen.
As the drums gradually build, around the 38-second mark you can’t help but think, “So this is the wonderful everyday life UNIQLO presents.” It seems like the kind of song that would make everyday tasks more enjoyable and productive as background music.
you should see me in a crownBillie Eilish
In addition to her work as an artist, Billie Eilish is constantly in the spotlight for her remarks and fashion.
She collaborated with Japanese pop artist Takashi Murakami on a UT campaign, the “Billie Eilish × Takashi Murakami UT Collaboration” commercial.
Although it’s a UT collaboration ad, there’s actually an animated version of this song that was also created in collaboration with Murakami.
Even when you read the lyrics in Japanese, the track gives off a somewhat dark vibe, but in the collaborative music video with Murakami, it comes across as a very cool song.
Sad Feelings (Just a Man in Love)Kuwata Keisuke
The UNIQLO commercial series featuring Haruka Ayase has become a familiar favorite.
In the Life and Wear “Healthy Party” edition, she is shown enjoying cooking in a tank top.
It’s not just about making food—there’s dancing and chatting, creating a warm, relaxed mood.
The background music is Keisuke Kuwata’s “Kanashii Kimochi (JUST A MAN IN LOVE),” which naturally makes you imagine all sorts of stories behind the commercial from the lyrics!
Relay ~ Forest PoemSazan Ōrusutāzu
This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.
By showing the characters properly wearing HEATTECH, it conveys how the product helps you enjoy winter.
The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.
Southern All Stars’ “Relay ~ Mori no Uta” is used as the CM song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.
YOUSazan Ōrusutāzu
This is a commercial announcing Uniqlo’s Thanksgiving event, celebrating the brand’s 40th anniversary in 2024.
The BGM features “YOU,” a track from the 1990 album Southern All Stars.
In the CM, Haruka Ayase, Kohei Matsushita, and Yumi Kawai perform in a musical-like style in time with the song.
With singing, dancing, and acting, it’s a commercial packed with highlights.