Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
Under the keywords “Life” and “Wear,” UNIQLO proposes clothing that fits seamlessly into our daily lives.
It used to have the image of affordable, everyday wear, but lately it’s been gaining strong support from fashion-conscious young people as well.
You often see UNIQLO commercials on TV, and their clean, simple direction is striking, isn’t it?
The songs used in the commercials also often become a hot topic.
In this article, we’ll introduce all the tracks that have been used in UNIQLO commercials so far.
You might find that song you heard in a commercial and were curious about.
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Whose song is it? UNIQLO’s commercial songs. A roundup of popular commercial tracks (51–60)
Original song
A UNIQLO “Ultra Stretch” series commercial released around fall 2018.
It proposes a “loungewear style” that combines superb comfort with flexible styling.
The visuals convey how comfortable the clothes feel, and since they’re stylish, they seem perfect both as room wear and for quick outings.
An original song is used for the BGM, enhancing the chic and stylish vibe.
Relay ~ Forest PoemSazan Ōrusutāzu
UNIQLO’s HEATTECH commercial “Love is Heat” is a heartwarming ad that showcases couples from around the world alongside the catchphrase, “You are my HEATTECH.” Every couple looks so close and happy that the commercial leaves viewers feeling warm inside.
Solid prideShiina Ringo
The UNIQLO “Curved Pants 2019 Fall/Winter” commercial featuring Non.
The exhilarating CM song is Ringo Sheena’s “Tashika na Hokori” (“Certain Pride”).
Sheena wrote this piece specifically for the commercial.
With French lyrics and a solemn atmosphere, it’s the kind of track that wouldn’t feel out of place at a formal ceremony—truly an intriguing song.
It makes you want to listen to the whole thing properly, doesn’t it? It builds to a great crescendo and perfectly embodies the idea of “captivating.”
Sing with meDadaD
This commercial featuring Kiko Mizuhara uses a song called “Sing with me,” which DadaD wrote specifically for the ad.
You can feel the sense of women living freely, in a way that’s true to themselves.
The female vocals are a bit strong, yet not overbearing, with no harsh edge—perfect for a commercial themed around making it easier for women to live freely.
[Whose song is this?] UNIQLO’s commercial songs: A roundup of popular CM tracks (61–70)
Soul Cobra Twist ~ Agony of the SoulKuwata Keisuke
The footage shows Haruka Ayase and others wearing jeans, striding forward with powerful steps.
The way they firmly take each step, and the structure in which their companions gradually increase, highlights both the beauty and strength of jeans.
Enhancing the commercial’s strong atmosphere is Keisuke Kuwata’s song “Soul Cobra Twist ~ Tamashii no Monzetsu.” Its powerful, vibrant sound—evoking soul and Japanese kayōkyoku—creates a bright mood that conveys a sense of hope.
Also noteworthy is the choice of words in the lyrics, said to pay respect to Shōwa-era kayōkyoku.
I wonder if it will be sunny tomorrow.Kuwata Keisuke
This is a commercial introducing UNIQLO’s wide pants, which smartly support outings in the bright, sunny season.
The relaxed conversation between Haruka Ayase, Kohei Matsushita, and Tetsushi Tanaka clearly conveys the easy, comfortable feel.
Enhancing that clear, uplifting atmosphere is Keisuke Kuwata’s 2007 release “Ashita Hareru Kana” (“Will It Be Sunny Tomorrow?”).
It’s a ballad with a grand, expansive mood, whose powerful sound evokes hope for life.
With its richly layered instrumentation and chorus, the song also seems to express the importance of human connections and bonds.
Traces of someone’s windKuwata Keisuke
It’s a film depicting the gentle interactions among people in a specialty picture-book store, expressing those tender exchanges in parallel with the soft, comfortable feel of Uniqlo’s Extra Fine line.
The warm smiles shown by the characters, including Haruka Ayase, further enhance the cozy atmosphere of the visuals.
Emphasizing that commercial’s mood is Keisuke Kuwata’s “Dareka no Kaze no Ato,” a track from his 1988 release “Keisuke Kuwata.” The floating, seaside-evoking sound is striking, and a soothing kindness can be felt throughout.
Including the vocals, there’s also a refreshing air to it, making it a song that relaxes the listener’s heart.