As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- [Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
- [February 2026] Summary of Trending Latest Commercial Songs
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- [Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]
- Haruyama commercials: A compilation of ads featuring refreshing, impressive suit styles.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (1–10)
UNIQLO 2026 UNIQLO Custom Order “WOMEN” Version / “MEN” VersionNEW!


This is a commercial introducing that you can get a made-to-order suit at UNIQLO.
It clearly shows the whole process: measurements taken in-store, ordering online, and then receiving a perfectly fitting suit a few days later.
Seeing how easy it is to make a made-to-order suit, many people might be thinking they’d like to give it a try at least once.
UNIQLO BABY Relaxed Fit Leggings “Easy to Change” VersionNEW!

This is a commercial introducing Uniqlo’s toddler product, the Relaxed Fit Leggings.
It highlights how the generous, relaxed fit— the product’s key feature— makes them easy for kids to put on by themselves.
The description, “clothes that encourage kids to want to try wearing them,” is especially memorable, isn’t it?
UNIQLO “2026: Instilling Beauty — UNIQLO BaseFit Inner”NEW!Masao Kiryū

This is a UNIQLO innerwear promotional commercial featuring Aoi Kiryuu.
It’s for a product line called Base Fit Inner, and it talks about how the pieces fit close to your body so you can wear your clothes beautifully.
The tagline, “Utsukushisa o shikomu” (literally, “instill beauty”), conveys that this is more than just innerwear you simply put on.
UNIQLO “UNIQLO UT 2026 | Latest Graphic T‑Shirt Collection | UT GRAPHIC‑T UNIVERSE | Film 1” VersionNEW!

This is a commercial introducing UT’s graphic T-shirt collection.
Models appear wearing various designs—striking poses, walking through the city, and dancing—and every design looks incredibly cool and appealing.
It really reminds you that being able to buy such great T-shirts at an affordable price is one of UNIQLO’s biggest attractions.
UNIQLO 2026 SWEAT “LET’S SESSION!” VersionTomoaki Baba

This is a commercial introducing the UNIQLO : C sweatshirt lineup, developed in collaboration with Clare Waight Keller.
The CM is themed around “sessions,” and the narration, which emphasizes enjoying things freely, is particularly striking.
The background music features an original piece composed by Tomoaki Baba, who also appears in the commercial.
UNIQLO ‘2024 Merino Wool LifeWear / Merino Day’ EditionHaruka Ayase, Yumi Kawai

This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.
UNIQLO 2025 HEATTECH Life and Wear “A Pleasant Morning” EditionHaruka Ayase, Kohei Matsushita

This commercial, which shows Haruka Ayase and Kohei Matsushita getting ready in the morning, introduces the appeal of HEATTECH.
As they prepare to head out, both of them put on HEATTECH, and their surprised reactions to its comfort and warmth are memorable.
Toward the end of the commercial, the two are shown going out in outfits centered around HEATTECH, highlighting that it’s easy to incorporate not just as underwear but as a part of fashion.
The background music features Southern All Stars’ “NEVER FALL IN LOVE AGAIN,” a gentle, soothing track whose lyrics about bittersweet autumn love resonate with the heart.


