[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- [2026] Winter commercial song. The winter song that was playing in the commercial.
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- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (41–50)
Wide-Leg Jeans “Special” Edition
This is a commercial for Wide Leg Jeans featuring Kenichi Matsuyama and Eriko Sato that aired in 2007.
At the time, four versions were broadcast on TV: Morning, Noon, Evening, and Night.
The one introduced in this article is a Special version that, in addition to those four, includes cuts that weren’t included in the TV commercials.
The footage is so cinematic that you can’t help but get absorbed in it.
Anri Kumaki’s song “Asahi no Chikai” (Vow of the Morning Sun), used as the BGM, heightens the sense of poignancy even more.
[Life and Wear] UNIQLO Commercial Compilation (51–60)
UNIQLO 23FW Year-End Festival “All the Warmth Is Here” VersionHaruka Ayase
The Uniqlo commercial “All the Warmth Is Here,” which aired toward the end of 2023.
In it, Haruka Ayase discovers various items that go on special year-end pricing.
The unique year-end touches are also a highlight.
UNIQLO Make your shopping more convenient with the UNIQLO App: “From now on, your smartphone is the gateway to UNIQLO.” (version)Haruka Ayase
This is a commercial introducing the now more convenient UNIQLO app.
Under the catchphrase “Anytime, Anywhere, Anyone,” it creates a catchy vibe with the keyword “Any.” Haruka Ayase clearly presents six key features of the UNIQLO app, so by watching this CM you can quickly understand everything the app can do!
UNIQLO “24 Hours with Roger: Paris”Roger Federer
This is a UNIQLO commercial featuring Swiss tennis player Roger Federer.
The ad was created under the theme of “Traveling the world,” with Paris, France as the setting this time.
It showcases the streets of Paris, along with scenes of enjoying tennis, ballet, and DJing, drawing viewers in with its stunning visuals.
UNIQLO “24SS This Is My Best T”
This is a commercial for UNIQLO’s spring–summer staple, the AIRism Cotton Oversized T-shirt.
In this ad, to highlight how beloved the T-shirt is around the world, people from various countries each wear the shirt and share a brief comment.
It’s highly persuasive and clearly conveys the product’s appeal.
UNIQLO “Trailer: nyc | 24 Hours with Roger” editionRoger Federer
This piece portrays Roger Federer, renowned as a tennis player, on his trip to New York and his interactions with local people.
The smiles on people’s faces during these encounters strongly convey the importance of human connection.
While it is a UNIQLO commercial, the promotion is subtle—merely showing him wearing the clothes during his journey.
Seeing him enjoy his travels while wearing them also communicates a relaxed, comfortable feel.
14FW Smart Style Pants – New Arrivals Coming One After Another
In this commercial featuring Kurara Chibana, while the theme is “working women,” the music adds a playful touch with piano phrases and shakers.
You can sense the intention to not just work seriously, but to enjoy it as well.
It evokes an image of a fulfilling life both at work and in one’s private time.