[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
- Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
- [Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
- [April 2026] Summary of the Latest Trending Commercial Songs
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- [Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]
- Haruyama commercials: A compilation of ads featuring refreshing, impressive suit styles.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (41–50)
UNIQLO Fluffy Loungewear: “sumika version” Edition
This is the song that was used in the commercial for the fluffy loungewear “sumika version,” and it’s included on the 2016 EP titled “SALLY e.p.” It was apparently written specifically for the commercial, and you can feel the homely warmth that’s so characteristic of sumika.
It’s a perfect match for fluffy loungewear—a song that makes you appreciate the warmth in the everyday greetings of “I’m home” and “I’m off.”
[Life and Wear] UNIQLO Commercial Compilation (51–60)
UNIQLO 2024 AIRism Life and Wear “Two on the Skin Dunes: Summer” EditionHaruka Ayase, Kohei Matsushita
This is a commercial for AIRism, one of Uniqlo’s items that comes in handy during the hot summer months.
The ad features Haruka Ayase and Kohei Matsushita wearing AIRism in the heat; even as they sweat, their bright expressions underscore AIRism’s moisture-wicking and quick-drying qualities.
The song used is Southern All Stars’ “Aitaku Natta Toki ni Kimi wa Koko ni Inai” (“When I Want to See You, You’re Not Here”), whose refreshing sound and gentle vocals convey the breeziness of summer and the soft, comfortable feel of AIRism.
UNIQLO 2023 Bra Top Life and Wear “Healthy Party” VersionHaruka Ayase
The UNIQLO commercial series featuring Haruka Ayase has become a familiar favorite.
In the Life and Wear “Healthy Party” edition, she is shown enjoying cooking in a tank top.
It’s not just about making food—there’s dancing and chatting, creating a warm, relaxed mood.
The background music is Keisuke Kuwata’s “Kanashii Kimochi (JUST A MAN IN LOVE),” which naturally makes you imagine all sorts of stories behind the commercial from the lyrics!
BRATOP 2016 / ‘Erika Mori’ EditionErika Mori
This is a UNIQLO bra top commercial from Singapore.
As expected, the songs used in bra top commercials tend to be airy, with a feminine, supple quality and a light feel.
The distinctive kick sound and flowing whisper vocals are pleasant to the ear.
Also, note how elements like handclaps have a relatively deep reverb applied throughout.
UNIQLO LifeWear “Bra Top – Running Car”Haruka Ayase
Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.
Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.
Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.
The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.
Fleece “2018 Fall/Winter” Edition
This is the song used in Uniqlo’s iconic fleece clothing commercial from 2018, the “2018 Fall/Winter” version.
The track, perfectly suited to Uniqlo’s style, is a single called “pinot.” It matches the ad—like a collection of charming overseas scenes—beautifully, with a light feel and an instantly familiar melody that draws you in.
It’s really a top-tier commercial song.
Many people may have listened without thinking much about it, but it’s also the kind of track you’d want to play on a sunny afternoon while you relax.
Wide-Leg Jeans “Special” Edition
This is a commercial for Wide Leg Jeans featuring Kenichi Matsuyama and Eriko Sato that aired in 2007.
At the time, four versions were broadcast on TV: Morning, Noon, Evening, and Night.
The one introduced in this article is a Special version that, in addition to those four, includes cuts that weren’t included in the TV commercials.
The footage is so cinematic that you can’t help but get absorbed in it.
Anri Kumaki’s song “Asahi no Chikai” (Vow of the Morning Sun), used as the BGM, heightens the sense of poignancy even more.