[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (71–80)
14FW Smart Style Pants – New Arrivals Coming One After Another
In this commercial featuring Kurara Chibana, while the theme is “working women,” the music adds a playful touch with piano phrases and shakers.
You can sense the intention to not just work seriously, but to enjoy it as well.
It evokes an image of a fulfilling life both at work and in one’s private time.
SMART STYLE PANTS “Debut” Edition
In this commercial themed around UNIQLO pants and the “working women” who wear them, a song is used that conveys professionalism in the workplace and an urban vibe.
It’s impressive that this is expressed using only a piano.
While clearly establishing its own world, the piece functions as background music that doesn’t interfere with anything else.
UJ
This is a commercial track performed with solo piano.
Composed by the UK-born Graham Fitkin, it breaks away from conventional piano techniques to create a fresh, innovative piece.
While keeping a firm sense of tempo, it’s remarkable how much space and feel the music conveys using only the piano—truly impressive.
It also matches the visuals perfectly, making for a very cool commercial.
Ultra Stretch Jeans “Stretch” Version
Many listeners were likely captivated by the wonderfully satisfying sounds—the delayed tones of guitars and synthesizers, followed by a sawtooth-wave synth bass.
The sleek, minimalist track also pairs perfectly with Uniqlo’s slim stretch jeans.
Summer Pants TANPANRino Sashihara, Madoka Moriyasu
In the commercial for Summer Pants TANPAN, Rino Sashihara and Madoka Moriyasu perform a tap dance.
The lively rhythm and tapping sounds create a summery vibe that makes you feel cooler just by watching.
A key point is how the dance conveys how easy the summer pants are to move in.
The jingle is also catchy, and you’ll find yourself humming along.
It’s a commercial packed with the freshness and fun that are so characteristic of UNIQLO.
When you watch it together with their other commercials, UNIQLO’s appeal comes through even more.
High Rise Straight Jeans “UNIQLO 2019 Spring/Summer” EditionYuko Araki
The commercial featuring Yuko Araki showing off her jeans look is the High-Rise Straight Jeans “UNIQLO 2019 Spring/Summer” edition.
In the ad, as she walks in jeans, a narration speaks about her passion for acting and the things she values in life.
Listening to it will surely spark your interest in jeans as well.
Another highlight of the CM is that you get to see Yuko Araki on set—something you don’t usually get to see.
HEATTECHChiharu Mitamura
UNIQLO’s commercials aren’t just stylish.
They talk about HEATTECH’s performance along with Chiharu Mitamura’s real-life experiences that began on the street.
When she says it’s warm, you can’t help but believe it.
And the fact that there’s no direct call to “please buy” at the end of the video makes it feel very cool!