[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (71–80)
UV-cut wear: “UV protection in 1 second—just put it on.”Yuko Araki
A UNIQLO UV-wear commercial that protects you from your skin’s worst enemy: UV rays.
The song for this ad was created by audioforce, a Berlin-based sound production collective.
Active not only in Japan but around the world, they provided UNIQLO with a refreshing melody that evokes the blazing summer sun.
Beyond the sunlight, it also conveys a coolness that matches the UV-cut product.
The music even makes you feel like you can head outside without worrying about UV rays when you’re wearing it.
UNIQLO 2023 HEATTECH Life and Wear “HEATTECH Switch” versionHaruka Ayase, Atsuto Uchida, Keisuke Kuwata
This memorable commercial, featuring Haruka Ayase enjoying a game of basketball with soccer player Atsuto Uchida, is an ad for Uniqlo’s classic HEATTECH series.
It showcases people wearing various HEATTECH items, visually conveying how beloved the line is.
While Southern All Stars’ songs are often used in Uniqlo commercials, this one features Relay: Mori no Uta—a ballad whose lyrics express cherishing the groves disappearing from our cities and holding hope for the future.
UNIQLO 2023 HEATTECH “Life and Wear / Snow Globe” VersionHaruka Ayase, Southern All Stars
This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.
By showing the characters properly wearing HEATTECH, it conveys how the product helps you enjoy winter.
The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.
Southern All Stars’ “Relay ~ Mori no Uta” is used as the CM song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.
UNIQLO ‘UNIQLO Year-End Festival: Year-End Festival with the Uniflo Dance (Period 1)’ VersionHaruka Ayase, Kohei Matsushita
This one, themed around a public bathhouse, is the “Year-End Festival with Uniflo Dance” version.
It weaves in puns while maintaining a stylish vibe without feeling forced.
Kohei Matsushita passionately sings into a showerhead, and Haruka Ayase dances with a bright smile—their performances are particularly striking.
The BGM features Southern All Stars’ 2024 release “Koi no Boogie-Woogie Night,” a disco-tinged track that portrays adult romance.
UNIQLO 2024 AIRism Life and Wear “Two on the Skin Dunes – Spring” editionHaruka Ayase, Kohei Matsushita
This commercial explains the functionality of UNIQLO’s popular AIRism line.
The song playing in the background is Southern All Stars’ “Kagirinaki Towa no Ai” (“Endless Eternal Love”).
Its relaxed vibe seems to capture the comfort of AIRism.
The ad features Haruka Ayase and Kohei Matsushita, who are walking together through a desert-like setting and chatting.
Wireless Bra “18SS Wireless Bra Relax” Edition
The UNIQLO wireless bra “18SS Wireless Bra Relax” commercial.
This ad also drew attention because Haruna Kojima appeared in it, didn’t it? The melody line has varying tempo to match the quickly changing scenes, and it even has the feel of a grand film score, right? The CM song was composed by Hiroaki Yamashita.
The sound effects—like the typing on a computer, the ding! when an idea strikes, and other comical effects—also stand out in this commercial’s music.
UNIQLO AIRism “LifeWear / For Every Kind of Day”Haruka Ayase, Kohei Matsushita
The AIRism commercial shines in various situations, from work to private life.
Haruka Ayase and Kohei Matsushita appear, with the ad depicting each of them going about their day.
The commercial features “Sore Ike Baby!!,” a track from Keisuke Kuwata’s 2011 album MUSICMAN.
It’s characterized by a light, electric guitar-driven sound.
Paired with a message that cheers on people stepping into new days, Kuwata’s conversational singing voice resonates throughout the ad.
