[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (21–30)
Chara meets UNIQLO Xmas
As a Christmas project, UNIQLO is collaborating with Chara! Not only did she provide the song for the web movie, but Chara herself also appears in it, showing her debating Christmas gifts and decorating for the holiday.
The song Chara sings is the classic Christmas carol “Joy to the World,” known in Japanese as “Morobito Kozorite.” While the song usually has an energetic feel, in Chara’s hands it’s transformed into something cute and uniquely her own.
UNIQLO 2023 Cold-Weather Collection “LifeWear / Winter Gets Lighter” EditionHaruka Ayase
This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.
The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.
The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.
[Life and Wear] UNIQLO Commercial Compilation (31–40)
UNIQLO Kando Pants: ‘LifeWear — In the Middle of a Meeting’
The song “rock’n roll hero,” included on Keisuke Kuwata’s 2002 original album, gives a natural, refreshing feeling that ties in perfectly with UNIQLO’s “Kando Pants” commercial.
It’s said that Kuwata wrote the track with a touch of irony: although he once admired Western rock ’n’ rollers, he ultimately felt he was neither a rock ’n’ roller nor a hero.
The song’s embrace of a natural, unpretentious self conveys a sense of reassurance and warmth.
UNIQLO Jeans 22SS Life and Wear “Go, Jeans” VersionHaruka Ayase
The footage shows Haruka Ayase and others wearing jeans, striding forward with powerful steps.
The way they firmly take each step, and the structure in which their companions gradually increase, highlights both the beauty and strength of jeans.
Enhancing the commercial’s strong atmosphere is Keisuke Kuwata’s song “Soul Cobra Twist ~ Tamashii no Monzetsu.” Its powerful, vibrant sound—evoking soul and Japanese kayōkyoku—creates a bright mood that conveys a sense of hope.
Also noteworthy is the choice of words in the lyrics, said to pay respect to Shōwa-era kayōkyoku.
UNIQLO 21FW LifeWear “Traveling Down” ChapterHaruka Ayase
We’re introducing UNIQLO’s Ultra Light Down, which is perfect to bring along on trips during seasons when there’s just a slight chill in the air.
The light, easy feel is emphasized, and you can sense a real sense of relaxation from Haruka Ayase’s expression.
Enhancing the atmosphere of the commercial is Keisuke Kuwata’s “Kimi ni Sayonara o.” Released as a single in 2009, its lyrics convey the gentleness and wistfulness of a grown man.
The calm rhythm, the relaxed vibe, and that air of mature composure are also particularly striking.
UNIQLO T-Shirt 22SS Life and Wear ‘Life Colors’ EditionHaruka Ayase, Kohei Matsushita
This video promotes UNIQLO’s wide range of T-shirt colors and introduces the natural landscapes each color evokes.
The final shot, where a variety of T-shirts come together, is striking, and the dancing and smiles convey a clear sense of freedom of movement and comfort.
Adding to the lively atmosphere of the commercial is KUWATA BAND’s “BAN BAN BAN.” Released in 1986 as the debut single of KUWATA BAND following Southern All Stars’ hiatus, the song retains a pop sound that carries over from Southern All Stars while introducing new messages and choral work.
It’s a track that delivers not only fun, but also a powerful sense of forging ahead into the future.
UNIQLO Down 22FW LifeWear “Winter Sea” EditionHaruka Ayase, Atsuto Uchida, Yuki Saito
Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.
The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.
Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.
Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.
Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.