[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (21–30)
UNIQLO 2024 Sweat Life and Wear “People” VersionHaruka Ayase
This is a UNIQLO sweatshirt commercial that began airing in September 2024.
Haruka Ayase and the other cast members appear wearing various sweatshirts, showcasing the wide range of colors and product variations.
The background music in this commercial is Southern All Stars’ “If I Ever Hear You Knocking On My Door.” It’s included on their 1992 album “Yo ni Manyo no Hana ga Saku Nari” and is a gently flowing track that progresses a cappella.
UNIQLO Down 22FW LifeWear “Winter Sea” EditionHaruka Ayase, Atsuto Uchida, Yuki Saito
Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.
The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.
Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.
Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.
Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.
[Life and Wear] UNIQLO Commercial Compilation (31–40)
UNIQLO Tuck Wide Pants 23SS Tuck Wide Pants Life and Wear “Airport” versionHaruka Ayase, Hassen Kuniyama, Hannah Kirishima
It’s a UNIQLO commercial set in an airport that captures the excitement of setting off on a trip.
Featuring Haruka Ayase, Hassan Kunikuni, and Hannah Kirishima, it showcases the look of the Tuck Wide Pants while conveying the brightness of departure through the tagline and their expressions.
The song that colors the CM is Keisuke Kuwata’s “Honō no Seikatai [Choir].” Its pop, light sound is striking, evoking a refreshing atmosphere like a summer breeze.
The layered chorus in the hook—seemingly conscious of the title—is also memorable, further emphasizing a sense of fun.
UNIQLO 2023 Cold-Weather Collection “LifeWear / Winter Gets Lighter” EditionHaruka Ayase
This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.
The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.
The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.
UNIQLO 21FW LifeWear “Traveling Down” ChapterHaruka Ayase
We’re introducing UNIQLO’s Ultra Light Down, which is perfect to bring along on trips during seasons when there’s just a slight chill in the air.
The light, easy feel is emphasized, and you can sense a real sense of relaxation from Haruka Ayase’s expression.
Enhancing the atmosphere of the commercial is Keisuke Kuwata’s “Kimi ni Sayonara o.” Released as a single in 2009, its lyrics convey the gentleness and wistfulness of a grown man.
The calm rhythm, the relaxed vibe, and that air of mature composure are also particularly striking.
UNIQLO “Ichiro DREAM FIELD Project Launch”Ichiro
This is a commercial in which Ichiro talks about the passion behind the Ichiro DREAM FIELD project, a next-generation sports initiative he is launching.
After retiring from professional play, Ichiro reflected on what he can do from here on, and he resonated with UNIQLO’s commitment to fostering the next generation through sports.
The ad explains how this led him to the decision to collaborate and work together on nurturing young people.
It conveys a powerful yet gentle message, expressing a straightforward desire to give many children opportunities to discover what they love.
Chara meets UNIQLO Xmas
As a Christmas project, UNIQLO is collaborating with Chara! Not only did she provide the song for the web movie, but Chara herself also appears in it, showing her debating Christmas gifts and decorating for the holiday.
The song Chara sings is the classic Christmas carol “Joy to the World,” known in Japanese as “Morobito Kozorite.” While the song usually has an energetic feel, in Chara’s hands it’s transformed into something cute and uniquely her own.
