[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- Haruyama commercials: A compilation of ads featuring refreshing, impressive suit styles.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (21–30)
UNIQLO ‘2024 Merino Wool LifeWear / Merino Day’ EditionHaruka Ayase, Yumi Kawai
This is a UNIQLO Merino Wool commercial depicting an exchange in a record shop.
Among the many records in the store, Yumi Kawai picks up Southern All Stars’ “Melody,” which is also playing as the commercial’s BGM.
The man who came to the shop with her asks, “Was that before you were born?” Kawai replies, “Truly cool things stay cool forever.” Watching their exchange, Haruka Ayase chimes in, “That’s a great line.” Through this story built around the theme of “good things,” the commercial conveys the appeal of Merino wool.
UNIQLO “Jeans” VersionHaruka Ayase
Keisuke Kuwata’s “Wakai Hiroba” was released in 2017 and is included on the album “Garakuta.” With a sound that evokes a retro feel inspired by kayōkyoku (Japanese pop of past eras), the song proceeds with a gentle tone throughout.
The lyrics are sprinkled with retro words that reflect the times, giving the impression of a passionate romance being expressed.
As a commercial song, it was used in a UNIQLO ad promoting jeans, brightly conveying how attractive the jeans are through Haruka Ayase’s “binge buying” portrayal.
UNIQLO 2025 Kando Pants Life and Wear “Why be moved?” VersionHaruka Ayase, Kohei Matsushita
In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).
The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.
The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.
The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.
UNIQLO 2026 New Year Festival: “Maneki-neko for Hatsumode”Haruka Ayase, Atsuto Uchida
This commercial conveys the excitement of UNIQLO’s New Year Festival—where you can get great deals on products—in a celebratory mood that welcomes the new year.
It features Haruka Ayase and Atsuto Uchida encountering a beckoning cat during their first shrine visit of the year, and the cat’s movements express the sense of excitement drawing near.
It also clearly showcases a lineup of the available products, effectively conveying the fun of shopping.
UNIQLO Bra Top Life and Wear “Going Out” EditionHaruka Ayase
A promotional spot for the bralette featuring Haruka Ayase, who serves as the brand’s image character.
Set to Southern All Stars’ classic 1988 song “Minna no Uta,” it depicts women heading out into the city wearing bralettes.
The lively expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars track are a perfect match.
It’s a commercial that makes you think, “I can’t wait for a summer full of sunshine!”
UNIQLO Ultra Light Down “A Little Farther” VersionHaruka Ayase, Kohei Matsushita
This commercial features Haruka Ayase spontaneously setting off on a trip and introduces UNIQLO’s Ultra Light Down that supports her journey.
You can sense both the comfortable feel that helps when there’s a slight chill and the easy portability of its lightweight design from her relaxed expression.
Adding color to the CM is Keisuke Kuwata’s “Kagami” (“Mirror”), a track included on his 1994 album Solitary Sun.
Its light, acoustic guitar–centered sound is striking, and it really underscores the laid-back atmosphere.
Also noteworthy are the almost tossed-off vocal delivery and the lyricism that seems to emphasize resonance; together with the sound, they make the breezy quality stand out even more.
UNIQLO Extra Fine Merino “Picture Book Specialty Store” VersionHaruka Ayase, Kohei Matsushita
It’s a film depicting the gentle interactions among people in a specialty picture-book store, expressing those tender exchanges in parallel with the soft, comfortable feel of Uniqlo’s Extra Fine line.
The warm smiles shown by the characters, including Haruka Ayase, further enhance the cozy atmosphere of the visuals.
Emphasizing that commercial’s mood is Keisuke Kuwata’s “Dareka no Kaze no Ato,” a track from his 1988 release “Keisuke Kuwata.” The floating, seaside-evoking sound is striking, and a soothing kindness can be felt throughout.
Including the vocals, there’s also a refreshing air to it, making it a song that relaxes the listener’s heart.