[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- [2026] Winter commercial song. The winter song that was playing in the commercial.
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- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (21–30)
UNIQLO Fleece T: “Make winter outfits even freer”
With the tagline “Make winter styling more free.
Winter T-shirts!”, this heartwarming UNIQLO Soft Knit Fleece T-shirt commercial shows people of all ages and styles dancing playfully—furi-furi, a pun on fleece—to Hawaiian music.
The visuals and music both convey a warm, cozy feeling.
UNIQLO Bra Top Life and Wear “Going Out” EditionHaruka Ayase
A promotional spot for the bralette featuring Haruka Ayase, who serves as the brand’s image character.
Set to Southern All Stars’ classic 1988 song “Minna no Uta,” it depicts women heading out into the city wearing bralettes.
The lively expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars track are a perfect match.
It’s a commercial that makes you think, “I can’t wait for a summer full of sunshine!”
UNIQLO Jeans 22SS Life and Wear “Go, Jeans” VersionHaruka Ayase
The footage shows Haruka Ayase and others wearing jeans, striding forward with powerful steps.
The way they firmly take each step, and the structure in which their companions gradually increase, highlights both the beauty and strength of jeans.
Enhancing the commercial’s strong atmosphere is Keisuke Kuwata’s song “Soul Cobra Twist ~ Tamashii no Monzetsu.” Its powerful, vibrant sound—evoking soul and Japanese kayōkyoku—creates a bright mood that conveys a sense of hope.
Also noteworthy is the choice of words in the lyrics, said to pay respect to Shōwa-era kayōkyoku.
UNIQLO 2025 KIDS “Dosupa!” Version
This commercial promotes dry sweatpants as the ideal clothing: comfortable, easy to move in, and stylish.
The featured item in this ad is not for adults but for children’s dry sweatpants.
Throughout the commercial, it clearly emphasizes that the fit is perfect for kids who move a lot in their daily lives—dancing, running, and staying active.
UNIQLO BABY Leggings “Move a Lot” Version / “Safety and Security” Version
At Uniqlo, there is a wide selection of children’s clothing, and these commercials highlight that the clothes are comfortable and reassuring.
In the “Move Freely” version, they emphasize how easy it is to move thanks to the stretchy fabric, showcasing clothing that doesn’t hinder kids from running around and having fun.
In the “Safety and Peace of Mind” version, since clothing comes into direct contact with children’s skin, they present their rigorous quality control and the practice of selling items in sealed bags to prevent concerns about dirt and contamination.
It’s a commercial that clearly shows Uniqlo as a dependable ally for those raising young children.
UNIQLO AIRism Cotton Crew Neck T (Long Sleeve) “25FW This is My Best ‘T’”
This commercial promotes the appeal of UNIQLO’s AIRism Cotton Crew Neck T-shirt through various impressions from people who wear it.
Comfort is especially emphasized, and the gentle smiles of the speakers convey how it supports a sense of relaxation.
It also portrays how the shirt reliably supports everyday movement—an idea echoed in the phrase, “a T-shirt that captivates the world.”
UNIQLO “UNIQLO BABY Combination Undershirt” – “Easy Changing” version / “Safe and Secure” version
Focusing on baby clothes by UNIQLO, this commercial gently highlights that the underwear is designed with a child’s skin in mind.
Through tender visuals of a child wearing a kimono-style undershirt being held, both the caregiver and the child share soft smiles, conveying comfort that leads to relaxation.
It also clearly depicts the high functionality, such as the ease of changing clothes and the emphasis on safety and peace of mind in the product’s design.