[Life and Wear] Summary of UNIQLO commercials

UNIQLO Jeans 22SS Life and Wear “Go, Jeans” VersionHaruka Ayase

UNIQLO LifeWear Commercial: 'Go Forth, Jeans' (30 seconds)

The footage shows Haruka Ayase and others wearing jeans, striding forward with powerful steps.

The way they firmly take each step, and the structure in which their companions gradually increase, highlights both the beauty and strength of jeans.

Enhancing the commercial’s strong atmosphere is Keisuke Kuwata’s song “Soul Cobra Twist ~ Tamashii no Monzetsu.” Its powerful, vibrant sound—evoking soul and Japanese kayōkyoku—creates a bright mood that conveys a sense of hope.

Also noteworthy is the choice of words in the lyrics, said to pay respect to Shōwa-era kayōkyoku.

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UNIQLO 21FW LifeWear “Traveling Down” ChapterHaruka Ayase

UNIQLO LifeWear Commercial “Traveling Down” Version, 30 Seconds

We’re introducing UNIQLO’s Ultra Light Down, which is perfect to bring along on trips during seasons when there’s just a slight chill in the air.

The light, easy feel is emphasized, and you can sense a real sense of relaxation from Haruka Ayase’s expression.

Enhancing the atmosphere of the commercial is Keisuke Kuwata’s “Kimi ni Sayonara o.” Released as a single in 2009, its lyrics convey the gentleness and wistfulness of a grown man.

The calm rhythm, the relaxed vibe, and that air of mature composure are also particularly striking.

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UNIQLO T-Shirt 22SS Life and Wear ‘Life Colors’ EditionHaruka Ayase, Kohei Matsushita

UNIQLO Life and Wear Commercial 'LifeColors' 30-second version

This video promotes UNIQLO’s wide range of T-shirt colors and introduces the natural landscapes each color evokes.

The final shot, where a variety of T-shirts come together, is striking, and the dancing and smiles convey a clear sense of freedom of movement and comfort.

Adding to the lively atmosphere of the commercial is KUWATA BAND’s “BAN BAN BAN.” Released in 1986 as the debut single of KUWATA BAND following Southern All Stars’ hiatus, the song retains a pop sound that carries over from Southern All Stars while introducing new messages and choral work.

It’s a track that delivers not only fun, but also a powerful sense of forging ahead into the future.

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UNIQLO Life and Wear “Life Colors” EditionHaruka Ayase

UNIQLO Life and Wear Commercial 'LifeColors' 30-second version

Titled “LifeColors,” this commercial introduces T-shirts in a variety of colors to match different scenes.

Each color even has a name perfectly suited to its scene—like “Horizon Green” and “After-school Orange”—which feels really charming.

It highlights how, with Uniqlo, you can choose T-shirts from a rich palette of colors.

The background music is “Ban Ban Ban,” released by Kuwata Band in 1986.

Its refreshing, catchy melody line and the groovy bass line that supports it are especially striking.

Be sure to give it a careful listen.

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UNIQLO LifeWear “Kando Pants” VersionHaruka Ayase, Ken Mitsuishi, Takahiro Miura

Haruka Ayase is smitten with a puppy on set; the commercial song is Keisuke Kuwata’s “Hototogisu [Toad Lily]” for UNIQLO’s TV commercial “Life and Wear / Kando Pants Edition.”

This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.

The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.

At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.

While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.

The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.

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Hane Keisuke

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UNIQLO Down 22FW LifeWear “Winter Sea” EditionHaruka Ayase, Atsuto Uchida, Yuki Saito

UNIQLO LifeWear Commercial “Winter Sea” Version 30 Seconds

Set against a chilly winter seashore, this commercial features lighthearted banter between Haruka Ayase, Atsuto Uchida, and Yuki Saito.

The comedic progression—including the dog’s reactions—and their smiles convey the reassuring comfort of Uniqlo’s down jackets, letting you go about your day as usual even in the cold.

Adding color to the CM is Keisuke Kuwata’s “Darling,” a track released in 2007.

Its sound—billed as “The Golden Japanese Soul,” blending the vibe of soul and kayōkyoku—is striking, communicating both strength and warmth.

Also noteworthy are the narrative lyrics, set in Yokohama, portraying the story of a solitary man.

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UNIQLO Wide Pants “Everyone’s Wide Pants” VersionHaruka Ayase, Kohei Matsushita, Tetsushi Tanaka

UNIQLO LifeWear Commercial: “Everyone’s Wide Pants” 30-second Version

This is a commercial introducing UNIQLO’s wide pants, which smartly support outings in the bright, sunny season.

The relaxed conversation between Haruka Ayase, Kohei Matsushita, and Tetsushi Tanaka clearly conveys the easy, comfortable feel.

Enhancing that clear, uplifting atmosphere is Keisuke Kuwata’s 2007 release “Ashita Hareru Kana” (“Will It Be Sunny Tomorrow?”).

It’s a ballad with a grand, expansive mood, whose powerful sound evokes hope for life.

With its richly layered instrumentation and chorus, the song also seems to express the importance of human connections and bonds.

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