[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (31–40)
UNIQLO 2023 Cold-Weather Collection “LifeWear / Winter Gets Lighter” EditionHaruka Ayase
This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.
The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.
The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.
UNIQLO 21FW LifeWear “Traveling Down” ChapterHaruka Ayase
We’re introducing UNIQLO’s Ultra Light Down, which is perfect to bring along on trips during seasons when there’s just a slight chill in the air.
The light, easy feel is emphasized, and you can sense a real sense of relaxation from Haruka Ayase’s expression.
Enhancing the atmosphere of the commercial is Keisuke Kuwata’s “Kimi ni Sayonara o.” Released as a single in 2009, its lyrics convey the gentleness and wistfulness of a grown man.
The calm rhythm, the relaxed vibe, and that air of mature composure are also particularly striking.
UNIQLO “Ichiro DREAM FIELD Project Launch”Ichiro
This is a commercial in which Ichiro talks about the passion behind the Ichiro DREAM FIELD project, a next-generation sports initiative he is launching.
After retiring from professional play, Ichiro reflected on what he can do from here on, and he resonated with UNIQLO’s commitment to fostering the next generation through sports.
The ad explains how this led him to the decision to collaborate and work together on nurturing young people.
It conveys a powerful yet gentle message, expressing a straightforward desire to give many children opportunities to discover what they love.
Chara meets UNIQLO Xmas
As a Christmas project, UNIQLO is collaborating with Chara! Not only did she provide the song for the web movie, but Chara herself also appears in it, showing her debating Christmas gifts and decorating for the holiday.
The song Chara sings is the classic Christmas carol “Joy to the World,” known in Japanese as “Morobito Kozorite.” While the song usually has an energetic feel, in Chara’s hands it’s transformed into something cute and uniquely her own.
UNIQLO Kando Pants: ‘LifeWear — In the Middle of a Meeting’
The song “rock’n roll hero,” included on Keisuke Kuwata’s 2002 original album, gives a natural, refreshing feeling that ties in perfectly with UNIQLO’s “Kando Pants” commercial.
It’s said that Kuwata wrote the track with a touch of irony: although he once admired Western rock ’n’ rollers, he ultimately felt he was neither a rock ’n’ roller nor a hero.
The song’s embrace of a natural, unpretentious self conveys a sense of reassurance and warmth.
[Life and Wear] UNIQLO Commercial Compilation (41–50)
UNIQLO T-Shirt 22SS Life and Wear ‘Life Colors’ EditionHaruka Ayase, Kohei Matsushita
This video promotes UNIQLO’s wide range of T-shirt colors and introduces the natural landscapes each color evokes.
The final shot, where a variety of T-shirts come together, is striking, and the dancing and smiles convey a clear sense of freedom of movement and comfort.
Adding to the lively atmosphere of the commercial is KUWATA BAND’s “BAN BAN BAN.” Released in 1986 as the debut single of KUWATA BAND following Southern All Stars’ hiatus, the song retains a pop sound that carries over from Southern All Stars while introducing new messages and choral work.
It’s a track that delivers not only fun, but also a powerful sense of forging ahead into the future.
UNIQLO Wide Pants “Everyone’s Wide Pants” VersionHaruka Ayase, Kohei Matsushita, Tetsushi Tanaka
This is a commercial introducing UNIQLO’s wide pants, which smartly support outings in the bright, sunny season.
The relaxed conversation between Haruka Ayase, Kohei Matsushita, and Tetsushi Tanaka clearly conveys the easy, comfortable feel.
Enhancing that clear, uplifting atmosphere is Keisuke Kuwata’s 2007 release “Ashita Hareru Kana” (“Will It Be Sunny Tomorrow?”).
It’s a ballad with a grand, expansive mood, whose powerful sound evokes hope for life.
With its richly layered instrumentation and chorus, the song also seems to express the importance of human connections and bonds.