[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (41–50)
UNIQLO Tuck Wide Pants 23SS Tuck Wide Pants Life and Wear “Airport” versionHaruka Ayase, Hassen Kuniyama, Hannah Kirishima
It’s a UNIQLO commercial set in an airport that captures the excitement of setting off on a trip.
Featuring Haruka Ayase, Hassan Kunikuni, and Hannah Kirishima, it showcases the look of the Tuck Wide Pants while conveying the brightness of departure through the tagline and their expressions.
The song that colors the CM is Keisuke Kuwata’s “Honō no Seikatai [Choir].” Its pop, light sound is striking, evoking a refreshing atmosphere like a summer breeze.
The layered chorus in the hook—seemingly conscious of the title—is also memorable, further emphasizing a sense of fun.
UNIQLO Kando Pants “My Uniform” EditionHaruka Ayase, Yuki Saito
This video follows Yuki Saito, who has moved on from being a baseball player to a new path, capturing his hard work through the changes in his attire.
It shows him running around in UNIQLO’s Kan-Dō Pants, highlighting not only his determination but also the comfort and ease of movement.
Elevating the emotional tone of the commercial is Keisuke Kuwata’s song “Kaze no Uta o Kikasete.” Released in 2007 as a movie’s theme song, its lyrics portray tender, delicate, and profound love.
The largely acoustic sound is also striking, and its gentle arrangement evokes the image of a soft breeze blowing along the seaside.
UNIQLO 2024 Sweat Life and Wear “People” VersionHaruka Ayase
This is a UNIQLO sweatshirt commercial that began airing in September 2024.
Haruka Ayase and the other cast members appear wearing various sweatshirts, showcasing the wide range of colors and product variations.
The background music in this commercial is Southern All Stars’ “If I Ever Hear You Knocking On My Door.” It’s included on their 1992 album “Yo ni Manyo no Hana ga Saku Nari” and is a gently flowing track that progresses a cappella.
UNIQLO HEATTECH Innerwear: “This Winter, Go Outside” EditionHaruka Ayase
This commercial highlights the reliability of Uniqlo’s HEATTECH, letting you head outside with confidence even in the cold winter.
With Haruka Ayase and the other characters smiling despite the chilly weather, the ad clearly conveys a reassuring warmth that helps you overcome the cold.
Adding color to the spot is one of Keisuke Kuwata’s signature solo tracks, Shiroi Koibito-tachi (White Lovers).
Released in 2001, the song powerfully expresses emotions of sorrow that emphasize the cold of winter.
While the piece as a whole depicts sadness, its gradually intensifying arrangement also conveys a determination to shake off that sorrow.
UNIQLO “Ichiro DREAM FIELD Project Launch”Ichiro
This is a commercial in which Ichiro talks about the passion behind the Ichiro DREAM FIELD project, a next-generation sports initiative he is launching.
After retiring from professional play, Ichiro reflected on what he can do from here on, and he resonated with UNIQLO’s commitment to fostering the next generation through sports.
The ad explains how this led him to the decision to collaborate and work together on nurturing young people.
It conveys a powerful yet gentle message, expressing a straightforward desire to give many children opportunities to discover what they love.
HEATTECH Innerwear: ‘Winter Terrace’ Edition
The song used is Anri Kumaki’s “Himitsu.” It’s a track that evokes the warmth you’d associate with Heattech amid a cold winter and a delicate, ephemeral mood.
It starts with piano, then brings in bass and drums, followed by a shimmering electric guitar arpeggio, and when the acoustic guitar enters it all swells at once—classic and very easy on the ears.
Anri Kumaki’s voice is also wonderful, creating a truly lovely atmosphere.
UNIQLO “AIRism Innerwear” VersionHaruka Ayase
This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.
It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.
Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.