[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
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- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (41–50)
UNIQLO Kando Pants “My Uniform” EditionHaruka Ayase, Yuki Saito
This video follows Yuki Saito, who has moved on from being a baseball player to a new path, capturing his hard work through the changes in his attire.
It shows him running around in UNIQLO’s Kan-Dō Pants, highlighting not only his determination but also the comfort and ease of movement.
Elevating the emotional tone of the commercial is Keisuke Kuwata’s song “Kaze no Uta o Kikasete.” Released in 2007 as a movie’s theme song, its lyrics portray tender, delicate, and profound love.
The largely acoustic sound is also striking, and its gentle arrangement evokes the image of a soft breeze blowing along the seaside.
UNIQLO HEATTECH Innerwear: “This Winter, Go Outside” EditionHaruka Ayase
This commercial highlights the reliability of Uniqlo’s HEATTECH, letting you head outside with confidence even in the cold winter.
With Haruka Ayase and the other characters smiling despite the chilly weather, the ad clearly conveys a reassuring warmth that helps you overcome the cold.
Adding color to the spot is one of Keisuke Kuwata’s signature solo tracks, Shiroi Koibito-tachi (White Lovers).
Released in 2001, the song powerfully expresses emotions of sorrow that emphasize the cold of winter.
While the piece as a whole depicts sadness, its gradually intensifying arrangement also conveys a determination to shake off that sorrow.
UJ
This is a commercial track performed with solo piano.
Composed by the UK-born Graham Fitkin, it breaks away from conventional piano techniques to create a fresh, innovative piece.
While keeping a firm sense of tempo, it’s remarkable how much space and feel the music conveys using only the piano—truly impressive.
It also matches the visuals perfectly, making for a very cool commercial.
UNIQLO LifeWear “Thanksgiving in a Musical”Haruka Ayase, Kohei Matsushita, Yumi Kawai
This is a commercial announcing Uniqlo’s Thanksgiving event, celebrating the brand’s 40th anniversary in 2024.
The BGM features “YOU,” a track from the 1990 album Southern All Stars.
In the CM, Haruka Ayase, Kohei Matsushita, and Yumi Kawai perform in a musical-like style in time with the song.
With singing, dancing, and acting, it’s a commercial packed with highlights.
UNIQLO LifeWear “Bra Top – Running Car”Haruka Ayase
Titled “Bra Top: Running Car,” this piece promotes that it can be worn not only as an inner layer but also as a top.
Haruka Ayase gets splashed by water from a passing car, but she takes off her shirt, ties it around her waist, and appears in just the bra top.
Her upbeat remark, “Well, I’ll be fine,” leaves a strong impression.
The BGM is Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love).” Despite its refreshing sound, it’s actually a heartbreak song that expresses lingering feelings for an ex.
HEATTECH × Perfume It’s my winter.
Atmospheric Entry, which was featured in UNIQLO’s HEATTECH commercial, is a track written specifically for the 2016 COSMIC EXPLORER tour.
It still hasn’t been officially released, making it a rare song you can only hear at the venues.
Its sound seems to enter from various angles and scatter like a prism, and it makes me appreciate once again how cool Perfume’s tracks are.
UNIQLO Fluffy Loungewear: “sumika version” Edition
This is the song that was used in the commercial for the fluffy loungewear “sumika version,” and it’s included on the 2016 EP titled “SALLY e.p.” It was apparently written specifically for the commercial, and you can feel the homely warmth that’s so characteristic of sumika.
It’s a perfect match for fluffy loungewear—a song that makes you appreciate the warmth in the everyday greetings of “I’m home” and “I’m off.”