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[Life and Wear] Summary of UNIQLO commercials

As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.

With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.

You often see their ads on TV commercials as well as online, don’t you?

In this article, we’ll showcase UNIQLO’s commercials all at once.

Many of them are friendly and stylish, so please take your time and enjoy watching them.

[Life and Wear] UNIQLO Commercial Compilation (91–100)

UNIQLO “AIRism Innerwear” VersionHaruka Ayase

Haruka Ayase appears as a florist in an apron in UNIQLO’s new commercial “AIRism Inner,” featuring Keisuke Kuwata’s song ‘Tooi Machikado (The Wanderin’ Street).’

This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.

It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.

Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.

Hane Keisuke
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Wide Leg Jeans

UNIQLO commercial featuring Kenichi Matsuyama & Eriko Sato

A Uniqlo Wide Leg Jeans commercial that feels like a bittersweet drama starring Kenichi Matsuyama and Eriko Sato.

Everything about it somehow tightens your chest, and that rising sense of poignancy is amplified by the CM song, Anri Kumaki’s “Asahi no Chikai” (Vow of the Morning Sun).

Even if you’re feeling great right now, with no worries at all, this is a song packed with a kind of sentimentality that pricks at some unknown place inside you.

Despite the gentle vocals, it makes you think deeply—and it squeezes your heart.

utatane
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[Life and Wear] UNIQLO Commercial Compilation (101–110)

UNIQLO Knit 2023 Soufflé Yarn “Life and Wear / On a Walk” VersionHaruka Ayase, Yuki Saito

UNIQLO LifeWear Soufflé Yarn Commercial 'On a Walk' 30 Seconds

A commercial for Uniqlo’s Soufflé Yarn knitwear series, known for its light and fluffy feel.

As Haruka Ayase is out for a walk, she runs into Yuki Saito, who’s filming a cat.

Playing on the words “Soufflé Yarn” and “nyan” (meow), the line “Soufflé Nyan” pops out.

With its autumnal setting, the ad really makes you feel that knitwear season has already arrived.

The background music is Southern All Stars’ “Kamakura Monogatari,” a gentle track featuring vocals by Yuko Hara.

Hane Keisuke
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In conclusion

We introduced some UNIQLO commercials. They featured simple visuals, sophisticated direction, and outfit ideas you’ll want to copy—spots that naturally communicate the appeal of the products and leave a lasting impression. If one catches your eye, be sure to take a closer look.