[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
- Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
- [Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
- [April 2026] Summary of the Latest Trending Commercial Songs
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- [Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]
- Haruyama commercials: A compilation of ads featuring refreshing, impressive suit styles.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (51–60)
UNIQLO 23FW Year-End Festival “All the Warmth Is Here” VersionHaruka Ayase
The Uniqlo commercial “All the Warmth Is Here,” which aired toward the end of 2023.
In it, Haruka Ayase discovers various items that go on special year-end pricing.
The unique year-end touches are also a highlight.
UNIQLO Make your shopping more convenient with the UNIQLO App: “From now on, your smartphone is the gateway to UNIQLO.” (version)Haruka Ayase
This is a commercial introducing the now more convenient UNIQLO app.
Under the catchphrase “Anytime, Anywhere, Anyone,” it creates a catchy vibe with the keyword “Any.” Haruka Ayase clearly presents six key features of the UNIQLO app, so by watching this CM you can quickly understand everything the app can do!
UNIQLO “24 Hours with Roger: Paris”Roger Federer
This is a UNIQLO commercial featuring Swiss tennis player Roger Federer.
The ad was created under the theme of “Traveling the world,” with Paris, France as the setting this time.
It showcases the streets of Paris, along with scenes of enjoying tennis, ballet, and DJing, drawing viewers in with its stunning visuals.
UNIQLO “24SS This Is My Best T”
This is a commercial for UNIQLO’s spring–summer staple, the AIRism Cotton Oversized T-shirt.
In this ad, to highlight how beloved the T-shirt is around the world, people from various countries each wear the shirt and share a brief comment.
It’s highly persuasive and clearly conveys the product’s appeal.
[Life and Wear] UNIQLO Commercial Compilation (61–70)
UNIQLO “Trailer: nyc | 24 Hours with Roger” editionRoger Federer
This piece portrays Roger Federer, renowned as a tennis player, on his trip to New York and his interactions with local people.
The smiles on people’s faces during these encounters strongly convey the importance of human connection.
While it is a UNIQLO commercial, the promotion is subtle—merely showing him wearing the clothes during his journey.
Seeing him enjoy his travels while wearing them also communicates a relaxed, comfortable feel.
UNIQLO 2023 HEATTECH Life and Wear “HEATTECH Switch” versionHaruka Ayase, Atsuto Uchida, Keisuke Kuwata
This memorable commercial, featuring Haruka Ayase enjoying a game of basketball with soccer player Atsuto Uchida, is an ad for Uniqlo’s classic HEATTECH series.
It showcases people wearing various HEATTECH items, visually conveying how beloved the line is.
While Southern All Stars’ songs are often used in Uniqlo commercials, this one features Relay: Mori no Uta—a ballad whose lyrics express cherishing the groves disappearing from our cities and holding hope for the future.
UNIQLO 2023 HEATTECH “Life and Wear / Snow Globe” VersionHaruka Ayase, Southern All Stars
This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.
By showing the characters properly wearing HEATTECH, it conveys how the product helps you enjoy winter.
The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.
Southern All Stars’ “Relay ~ Mori no Uta” is used as the CM song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.