[Life and Wear] Summary of UNIQLO commercials

BRATOP 2016 / ‘Erika Mori’ EditionErika Mori

UNIQLO Bra Top New Commercial - Erika Mori

This is a UNIQLO bra top commercial from Singapore.

As expected, the songs used in bra top commercials tend to be airy, with a feminine, supple quality and a light feel.

The distinctive kick sound and flowing whisper vocals are pleasant to the ear.

Also, note how elements like handclaps have a relatively deep reverb applied throughout.

SMART STYLE PANTS “Debut” Edition

[CM] Uniqlo SMART STYLE PANTS “Debut” Edition

In this commercial themed around UNIQLO pants and the “working women” who wear them, a song is used that conveys professionalism in the workplace and an urban vibe.

It’s impressive that this is expressed using only a piano.

While clearly establishing its own world, the piece functions as background music that doesn’t interfere with anything else.

Ultra Stretch Jeans “Stretch” Version

UNIQLO Ultra Stretch Jeans “Stretch” TV commercial

Many listeners were likely captivated by the wonderfully satisfying sounds—the delayed tones of guitars and synthesizers, followed by a sawtooth-wave synth bass.

The sleek, minimalist track also pairs perfectly with Uniqlo’s slim stretch jeans.

Summer Pants TANPANRino Sashihara, Madoka Moriyasu

HKT48 Rino Sashihara, Madoka Moriyasu, UNIQLO commercial, UNIQLO summer pants, TANPAN (shorts)

In the commercial for Summer Pants TANPAN, Rino Sashihara and Madoka Moriyasu perform a tap dance.

The lively rhythm and tapping sounds create a summery vibe that makes you feel cooler just by watching.

A key point is how the dance conveys how easy the summer pants are to move in.

The jingle is also catchy, and you’ll find yourself humming along.

It’s a commercial packed with the freshness and fun that are so characteristic of UNIQLO.

When you watch it together with their other commercials, UNIQLO’s appeal comes through even more.

High Rise Straight Jeans “UNIQLO 2019 Spring/Summer” EditionYuko Araki

“Yuko Araki” is captivating!! UNIQLO commercial

The commercial featuring Yuko Araki showing off her jeans look is the High-Rise Straight Jeans “UNIQLO 2019 Spring/Summer” edition.

In the ad, as she walks in jeans, a narration speaks about her passion for acting and the things she values in life.

Listening to it will surely spark your interest in jeans as well.

Another highlight of the CM is that you get to see Yuko Araki on set—something you don’t usually get to see.

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HEATTECHChiharu Mitamura

Chiharu Mitamura UNIQLO / HEATTECH

UNIQLO’s commercials aren’t just stylish.

They talk about HEATTECH’s performance along with Chiharu Mitamura’s real-life experiences that began on the street.

When she says it’s warm, you can’t help but believe it.

And the fact that there’s no direct call to “please buy” at the end of the video makes it feel very cool!

HEATTECH Innerwear: ‘Winter Terrace’ Edition

UNIQLO HEATTECH Innerwear Winter Terrace Edition - Kumiko Aso, Nao Omori

The song used is Anri Kumaki’s “Himitsu.” It’s a track that evokes the warmth you’d associate with Heattech amid a cold winter and a delicate, ephemeral mood.

It starts with piano, then brings in bass and drums, followed by a shimmering electric guitar arpeggio, and when the acoustic guitar enters it all swells at once—classic and very easy on the ears.

Anri Kumaki’s voice is also wonderful, creating a truly lovely atmosphere.