[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (61–70)
UNIQLO LifeWear “Thanksgiving in a Musical”Haruka Ayase, Kohei Matsushita, Yumi Kawai
This is a commercial announcing Uniqlo’s Thanksgiving event, celebrating the brand’s 40th anniversary in 2024.
The BGM features “YOU,” a track from the 1990 album Southern All Stars.
In the CM, Haruka Ayase, Kohei Matsushita, and Yumi Kawai perform in a musical-like style in time with the song.
With singing, dancing, and acting, it’s a commercial packed with highlights.
UNIQLO ‘UNIQLO Year-End Festival: Year-End Festival with the Uniflo Dance (Period 1)’ VersionHaruka Ayase, Kohei Matsushita
This one, themed around a public bathhouse, is the “Year-End Festival with Uniflo Dance” version.
It weaves in puns while maintaining a stylish vibe without feeling forced.
Kohei Matsushita passionately sings into a showerhead, and Haruka Ayase dances with a bright smile—their performances are particularly striking.
The BGM features Southern All Stars’ 2024 release “Koi no Boogie-Woogie Night,” a disco-tinged track that portrays adult romance.
UNIQLO “Thanksgiving: 40th Anniversary—Our Original Spirit and Gratitude”Haruka Ayase, Kohei Matsushita, Atsuto Uchida, Kei Nishikori, Shingo Kunieda
This commercial both promotes Uniqlo’s value-packed Thanksgiving sale and shares the brand’s 40-year journey.
Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” its grand yet warm sound powerfully conveys hope for the future.
The on-screen captions expressing humility and gratitude also communicate a user-centric attitude.
UNIQLO 2024 AIRism Life and Wear “Two on the Skin Dunes – Spring” editionHaruka Ayase, Kohei Matsushita
This commercial explains the functionality of UNIQLO’s popular AIRism line.
The song playing in the background is Southern All Stars’ “Kagirinaki Towa no Ai” (“Endless Eternal Love”).
Its relaxed vibe seems to capture the comfort of AIRism.
The ad features Haruka Ayase and Kohei Matsushita, who are walking together through a desert-like setting and chatting.
UNIQLO AIRism “LifeWear / For Every Kind of Day”Haruka Ayase, Kohei Matsushita
The AIRism commercial shines in various situations, from work to private life.
Haruka Ayase and Kohei Matsushita appear, with the ad depicting each of them going about their day.
The commercial features “Sore Ike Baby!!,” a track from Keisuke Kuwata’s 2011 album MUSICMAN.
It’s characterized by a light, electric guitar-driven sound.
Paired with a message that cheers on people stepping into new days, Kuwata’s conversational singing voice resonates throughout the ad.
UNIQLO AIRism LifeWear “Locker Room” VersionHaruka Ayase, Kei Nishikori, Atsuto Uchida, Yuki Saito, Akemi Masuda
The UNIQLO commercial “Life and Wear / Locker Room” features Haruka Ayase, Kei Nishikori, Atsuto Uchida, Yuki Saito, and Akemi Masuda.
The star-studded cast is impressive, and the CM song, Keisuke Kuwata’s “Ashita e no March,” enhances the ad’s refreshing feel.
UNIQLO “Uni-Closet” VersionHaruka Ayase, Saki Suzuki
This commercial suggests taking advantage of the UNIQLO Thanksgiving Sale to refresh your wardrobe—and your mood.
The bright expressions of Haruka Ayase and Saki Suzuki clearly evoke the connection between new clothes and a refreshed, sunny feeling.
Another highlight is the hummed cover of Fubuki Koshiji’s song “Hymne à l’amour,” which adds a relaxed atmosphere.