[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (61–70)
Jogger Pants “For On and Off” Edition
This is a commercial introducing UNIQLO’s jogger pants.
The ad showcases the appeal of jogger pants that work both on and off duty, expressed through Haruka Ayase’s light, dynamic movements.
Set against a simple white backdrop, the scenes of Ayase walking and running in the joggers are striking.
The background music is an original track with a distinctive rhythm, further highlighting the product’s appeal.
Paired with the tagline “For on and off,” the commercial effectively conveys the high versatility of the jogger pants.
Ultra Stretch Loungewear
A UNIQLO “Ultra Stretch” series commercial released around fall 2018.
It proposes a “loungewear style” that combines superb comfort with flexible styling.
The visuals convey how comfortable the clothes feel, and since they’re stylish, they seem perfect both as room wear and for quick outings.
An original song is used for the BGM, enhancing the chic and stylish vibe.
UNIQLO Wireless Bra “Plump and Beautiful Bust” Edition
The UNIQLO wireless bra commercial “Plump and Beautiful Bust,” featuring Nozomi Sasaki—the woman admired by women—feels like a glimpse of a morning moment, and you can’t help but be captivated by her.
The song playing in the background is an original track made for this commercial.
It’s a CM song with a clear, airy vocal that perfectly suits a fresh morning and leaves you enchanted.
It’s not a whisper, yet it gently resonates in your heart—a tender voice and a tune you’ll want to keep listening to.
UV-cut wear: “UV protection in 1 second—just put it on.”Yuko Araki
A UNIQLO UV-wear commercial that protects you from your skin’s worst enemy: UV rays.
The song for this ad was created by audioforce, a Berlin-based sound production collective.
Active not only in Japan but around the world, they provided UNIQLO with a refreshing melody that evokes the blazing summer sun.
Beyond the sunlight, it also conveys a coolness that matches the UV-cut product.
The music even makes you feel like you can head outside without worrying about UV rays when you’re wearing it.
UNIQLO 2023 HEATTECH Life and Wear “HEATTECH Switch” versionHaruka Ayase, Atsuto Uchida, Keisuke Kuwata
This memorable commercial, featuring Haruka Ayase enjoying a game of basketball with soccer player Atsuto Uchida, is an ad for Uniqlo’s classic HEATTECH series.
It showcases people wearing various HEATTECH items, visually conveying how beloved the line is.
While Southern All Stars’ songs are often used in Uniqlo commercials, this one features Relay: Mori no Uta—a ballad whose lyrics express cherishing the groves disappearing from our cities and holding hope for the future.
UNIQLO 2023 HEATTECH “Life and Wear / Snow Globe” VersionHaruka Ayase, Southern All Stars
This commercial introduces the appeal of Uniqlo’s HEATTECH through a wintry landscape.
By showing the characters properly wearing HEATTECH, it conveys how the product helps you enjoy winter.
The comedic twist where the polar bears who come to pick up Haruka Ayase transform into Southern All Stars is also memorable.
Southern All Stars’ “Relay ~ Mori no Uta” is used as the CM song, and its gentle rhythm evokes the warmth you feel when wearing HEATTECH.
UNIQLO ‘UNIQLO Year-End Festival: Year-End Festival with the Uniflo Dance (Period 1)’ VersionHaruka Ayase, Kohei Matsushita
This one, themed around a public bathhouse, is the “Year-End Festival with Uniflo Dance” version.
It weaves in puns while maintaining a stylish vibe without feeling forced.
Kohei Matsushita passionately sings into a showerhead, and Haruka Ayase dances with a bright smile—their performances are particularly striking.
The BGM features Southern All Stars’ 2024 release “Koi no Boogie-Woogie Night,” a disco-tinged track that portrays adult romance.