[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (71–80)
Bra top: the clothing that makes me feel the lightest. (Chapter)Nozomi Sasaki
In this commercial featuring Nozomi Sasaki, Natsuko, and Lauren Tsai, we see a depiction of women’s easygoing, peaceful, and comfortable everyday lives.
The whispery female vocals and the accompanying strings are all gentle and soothing.
Aside from a lightly layered piano, the track consists only of vocals and strings, which aligns well with the bralette concept of “effortlessly creating a neat look for both your bust and your outfit with just one piece.”
The new fleece is here: the ‘Kengo Kora’ edition.Kengo Kora
A single produced by a video production company after approaching an artist.
The music is by Yoko Kanno × MITSU THE BEATS, with vocals by Egil Olsen, a singer-songwriter from Norway.
It’s a track that evokes the warmth of fleece, and its gentle atmosphere warms both body and soul.
The new fleece has arrived: ‘Meisa Kuroki’ editionMeisa Kuroki
This commercial leaves a strong impression with Meisa Kuroki striding confidently.
RADIO FISH’s “Living Legend,” which plays alongside visuals announcing the new fleece, really sticks in your ears.
Its upbeat rhythm and powerful message highlight the innovative nature of Uniqlo’s new fleece.
The pop, colorful tone resonates with young people and fits Uniqlo’s brand image perfectly.
Its casual, familiar sound is another part of its charm.
Listening to this song really heightens the anticipation for the new fleece.
[Life and Wear] UNIQLO Commercial Compilation (81–90)
Make Japan’s winter more vibrant.
In this commercial themed “Bringing more energy to Japan’s winter,” a cover of the Astro Boy opening theme is used.
It conveys a sense of anticipation and excitement for the future, and makes you feel like perking up.
The commercial aired in 2012 and reflects a spirit of support for recovery from the Great East Japan Earthquake that occurred in 2011.
Jogger Pants “For On and Off” Edition
This is a commercial introducing UNIQLO’s jogger pants.
The ad showcases the appeal of jogger pants that work both on and off duty, expressed through Haruka Ayase’s light, dynamic movements.
Set against a simple white backdrop, the scenes of Ayase walking and running in the joggers are striking.
The background music is an original track with a distinctive rhythm, further highlighting the product’s appeal.
Paired with the tagline “For on and off,” the commercial effectively conveys the high versatility of the jogger pants.
Ultra Stretch Loungewear
A UNIQLO “Ultra Stretch” series commercial released around fall 2018.
It proposes a “loungewear style” that combines superb comfort with flexible styling.
The visuals convey how comfortable the clothes feel, and since they’re stylish, they seem perfect both as room wear and for quick outings.
An original song is used for the BGM, enhancing the chic and stylish vibe.
UNIQLO Wireless Bra “Plump and Beautiful Bust” Edition
The UNIQLO wireless bra commercial “Plump and Beautiful Bust,” featuring Nozomi Sasaki—the woman admired by women—feels like a glimpse of a morning moment, and you can’t help but be captivated by her.
The song playing in the background is an original track made for this commercial.
It’s a CM song with a clear, airy vocal that perfectly suits a fresh morning and leaves you enchanted.
It’s not a whisper, yet it gently resonates in your heart—a tender voice and a tune you’ll want to keep listening to.
