[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (81–90)
UNIQLO Soufflé Yarn: “When I Tried It On” EditionHaruka Ayase, Yuko Hara
This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.
Wide Leg Jeans
A Uniqlo Wide Leg Jeans commercial that feels like a bittersweet drama starring Kenichi Matsuyama and Eriko Sato.
Everything about it somehow tightens your chest, and that rising sense of poignancy is amplified by the CM song, Anri Kumaki’s “Asahi no Chikai” (Vow of the Morning Sun).
Even if you’re feeling great right now, with no worries at all, this is a song packed with a kind of sentimentality that pricks at some unknown place inside you.
Despite the gentle vocals, it makes you think deeply—and it squeezes your heart.
UT “Billie Eilish × Takashi Murakami UT Collaboration”
In addition to her work as an artist, Billie Eilish is constantly in the spotlight for her remarks and fashion.
She collaborated with Japanese pop artist Takashi Murakami on a UT campaign, the “Billie Eilish × Takashi Murakami UT Collaboration” commercial.
Although it’s a UT collaboration ad, there’s actually an animated version of this song that was also created in collaboration with Murakami.
Even when you read the lyrics in Japanese, the track gives off a somewhat dark vibe, but in the collaborative music video with Murakami, it comes across as a very cool song.
Ultra Stretch Set “2019 Fall/Winter”
This commercial features “Petal” by R&B singer Ravyn Lenae.
It’s an exquisitely dreamy, entrancing track, with layered vocals that feel wonderful.
The piece is crafted so you can almost hear the smooth texture of UNIQLO’s Ultra Stretch Set.
UNIQLO AIRism Cotton T-Shirt “MERRY X’MAS IN SUMMER” VersionKohei Matsushita
This is a commercial promoting Uniqlo’s AIRism, which lets you really feel cool even in the hot summer.
The striking visual is that snow is falling only around the person wearing it, slightly exaggerating the coolness they’re experiencing.
What emphasizes that coolness in the CM is KUWATA BAND’s “MERRY X’MAS IN SUMMER,” a song released in 1986.
As the title suggests, it portrays a Christmas in summer, and the lyrics convey a curious sense of seasonality.
Both the vocals and the sound have a gentle atmosphere, making it a song that seems to express a relaxed, gentle kind of happiness.
UNIQLO 21FW LifeWear “Washable Wool” VersionHaruka Ayase
It contrasts the various everyday emotions you’d like to wash away with how easy it is to wash Uniqlo’s wool.
The way Haruka Ayase’s expressions change from the moment she gets home to when she heads out again is striking, and it also conveys that wool can be washed easily yet thoroughly.
Enhancing the mood of the commercial is Keisuke Kuwata’s song “Kawaii Mina.” Released as the B-side to the 2002 single “Tokyo,” it’s a fan favorite that appears only on that single and on a best-of album.
The lyrics depict the sorrow of parting with a beloved person and the enduring affection that remains, and the contrast with the bright sound amplifies the sense of poignancy.
[Life and Wear] UNIQLO Commercial Compilation (91–100)
UNIQLO 2023 Merino Wool “Life and Wear/Coffee Shop” VersionHaruka Ayase, Kohei Matsushita, Kasumi Ishikawa
A commercial for UNIQLO’s autumn/winter staple, Merino Wool.
Set in a calm, cozy café, it features Haruka Ayase, Kasumi Ishikawa, and Kohei Matsushita each spending their own time.
They’re all wearing Merino Wool items, and their sophisticated styling is truly appealing.
The background music is Southern All Stars’ “Ai wa Slow ni Chottozutsu,” and its slow-tempo ballad pairs perfectly with the commercial’s visuals, which center on the theme of happiness.
