[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
- Whose Song Is It? UNIQLO Commercial Music: A Roundup of Popular Ad Songs
- [Haruka Ayase] Complete List of Commercials and CM Appearances [2026]
- [April 2026] Summary of the Latest Trending Commercial Songs
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- [Nippon Life Commercials] Popular and All-Time Commercial Compilation [2026]
- Haruyama commercials: A compilation of ads featuring refreshing, impressive suit styles.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- Summary of au commercials: the appeal lies in a serialized series of friendly, relatable ads.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A commercial featuring Yuki Sakurai. Showcasing cool charm, we introduce both new and old commercials.
- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (81–90)
UNIQLO AIRism Cotton T-Shirt “MERRY X’MAS IN SUMMER” VersionKohei Matsushita
This is a commercial promoting Uniqlo’s AIRism, which lets you really feel cool even in the hot summer.
The striking visual is that snow is falling only around the person wearing it, slightly exaggerating the coolness they’re experiencing.
What emphasizes that coolness in the CM is KUWATA BAND’s “MERRY X’MAS IN SUMMER,” a song released in 1986.
As the title suggests, it portrays a Christmas in summer, and the lyrics convey a curious sense of seasonality.
Both the vocals and the sound have a gentle atmosphere, making it a song that seems to express a relaxed, gentle kind of happiness.
HEATTECH × Perfume It’s my winter.
Atmospheric Entry, which was featured in UNIQLO’s HEATTECH commercial, is a track written specifically for the 2016 COSMIC EXPLORER tour.
It still hasn’t been officially released, making it a rare song you can only hear at the venues.
Its sound seems to enter from various angles and scatter like a prism, and it makes me appreciate once again how cool Perfume’s tracks are.
UV-cut wear: “UV protection in 1 second—just put it on.”Yuko Araki
A UNIQLO UV-wear commercial that protects you from your skin’s worst enemy: UV rays.
The song for this ad was created by audioforce, a Berlin-based sound production collective.
Active not only in Japan but around the world, they provided UNIQLO with a refreshing melody that evokes the blazing summer sun.
Beyond the sunlight, it also conveys a coolness that matches the UV-cut product.
The music even makes you feel like you can head outside without worrying about UV rays when you’re wearing it.
UNIQLO Soufflé Yarn: “When I Tried It On” EditionHaruka Ayase, Yuko Hara
This commercial introduces the comfort of Uniqlo’s Soufflé Yarn through the fitting impressions of Haruka Ayase and Yuko Hara.
It conveys, with smiles, that the typical prickly feel of knits is absent in this Soufflé Yarn, making it easy to wear.
The song that colors the CM is Yuko Hara’s “Kamakura On The Beach,” a track included on her 2022 release Portrait of a Lady.
Imagined as a sequel to Southern All Stars’ “Kamakura Monogatari,” the lyrics depict scenic spots such as Kamakura.
It’s a song that conveys a gentle brightness, with a tender sound that beautifully complements her vocals.
Wireless Bra “18SS Wireless Bra Relax” Edition
The UNIQLO wireless bra “18SS Wireless Bra Relax” commercial.
This ad also drew attention because Haruna Kojima appeared in it, didn’t it? The melody line has varying tempo to match the quickly changing scenes, and it even has the feel of a grand film score, right? The CM song was composed by Hiroaki Yamashita.
The sound effects—like the typing on a computer, the ding! when an idea strikes, and other comical effects—also stand out in this commercial’s music.
UNIQLO 21FW LifeWear “Washable Wool” VersionHaruka Ayase
It contrasts the various everyday emotions you’d like to wash away with how easy it is to wash Uniqlo’s wool.
The way Haruka Ayase’s expressions change from the moment she gets home to when she heads out again is striking, and it also conveys that wool can be washed easily yet thoroughly.
Enhancing the mood of the commercial is Keisuke Kuwata’s song “Kawaii Mina.” Released as the B-side to the 2002 single “Tokyo,” it’s a fan favorite that appears only on that single and on a best-of album.
The lyrics depict the sorrow of parting with a beloved person and the enduring affection that remains, and the contrast with the bright sound amplifies the sense of poignancy.
[Life and Wear] UNIQLO Commercial Compilation (91–100)
Curve Pants “2019 Fall/Winter”
The UNIQLO “Curved Pants 2019 Fall/Winter” commercial featuring Non.
The exhilarating CM song is Ringo Sheena’s “Tashika na Hokori” (“Certain Pride”).
Sheena wrote this piece specifically for the commercial.
With French lyrics and a solemn atmosphere, it’s the kind of track that wouldn’t feel out of place at a formal ceremony—truly an intriguing song.
It makes you want to listen to the whole thing properly, doesn’t it? It builds to a great crescendo and perfectly embodies the idea of “captivating.”