[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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[Life and Wear] UNIQLO Commercial Compilation (11–20)
UNIQLO 2026 New Year Festival: “Maneki-neko for Hatsumode”Haruka Ayase, Atsuto Uchida
This commercial conveys the excitement of UNIQLO’s New Year Festival—where you can get great deals on products—in a celebratory mood that welcomes the new year.
It features Haruka Ayase and Atsuto Uchida encountering a beckoning cat during their first shrine visit of the year, and the cat’s movements express the sense of excitement drawing near.
It also clearly showcases a lineup of the available products, effectively conveying the fun of shopping.
UNIQLO Life and Wear “Life Colors” EditionHaruka Ayase
Titled “LifeColors,” this commercial introduces T-shirts in a variety of colors to match different scenes.
Each color even has a name perfectly suited to its scene—like “Horizon Green” and “After-school Orange”—which feels really charming.
It highlights how, with Uniqlo, you can choose T-shirts from a rich palette of colors.
The background music is “Ban Ban Ban,” released by Kuwata Band in 1986.
Its refreshing, catchy melody line and the groovy bass line that supports it are especially striking.
Be sure to give it a careful listen.
UNIQLO LifeWear “Many Sides of Me”Haruka Ayase
It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.
From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.
The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.
The song delicately portrays a man who can’t forget the woman he parted ways with.
UNIQLO “1st Ichiro DREAM FIELD DAY” EditionIchiro, Kei Nishikori, Atsuto Uchida
This commercial shows scenes from the first Ichiro DREAM FIELD DAY and announces that the second event will be held in spring 2026.
In addition to Ichiro, Kei Nishikori and Atsuto Uchida appeared, engaging with children through their respective sports.
It’s striking how not only the children but also the athletes themselves are participating with such serious expressions.
UNIQLO “Waiting for Spring Knit ♬ Special Movie featuring Yumi Kawai”Yumi Kawai
A commercial that introduces UNIQLO’s design knits that get a jump on spring, while clearly highlighting both their look and functionality.
It begins with a bus driver spotting Yumi Kawai wearing one of the knits, then expands to showcase the range of designs and features.
Overlapping with warm, springlike visuals, the gentle feel against the skin is vividly conveyed.
UNIQLO LifeWear “Kando Pants” VersionHaruka Ayase, Ken Mitsuishi, Takahiro Miura
This commercial opens with Takahiro Miura giving his on-screen father, Ken Mitsuishi, a pair of “Kando Pants” and a single flyer as a 60th-birthday gift.
The flyer turns out to be for a rescue dog adoption event, and Mitsuishi heads there right away wearing his new pants.
At the event, he meets a dog that, in human years, is about the same age as he is, and they begin living together.
While showcasing the light, comfortable feel of the Kando Pants, the ad warmly depicts how a lighter heart can inspire someone to take a new step forward.
The background music is Keisuke Kuwata’s 2017 song “Hototogisu [Tricyrtis],” whose graceful melody and beautiful vocals gently seep into the heart.
[Life and Wear] UNIQLO Commercial Compilation (21–30)
UNIQLO “AIRism Innerwear” VersionHaruka Ayase
This commercial portrays the casual, everyday life of a cohabiting couple and introduces AIRism innerwear as a constant, everyday staple.
It shows them spending time together in a way that looks very happy, and combined with the gentle visuals, it’s a spot that makes viewers feel happy too.
Of course, the BGM also plays a role in enhancing that mood—the song is Keisuke Kuwata’s “Tooi Machikado (The wanderin’ street).” Released in 1988, it was also used in a Fujifilm commercial in the past.