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[Life and Wear] Summary of UNIQLO commercials

As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.

With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.

You often see their ads on TV commercials as well as online, don’t you?

In this article, we’ll showcase UNIQLO’s commercials all at once.

Many of them are friendly and stylish, so please take your time and enjoy watching them.

[Life and Wear] UNIQLO Commercial Compilation (1–10)

UNIQLO “2026 UV Cut: Wearable UV Protection”

2026 UV Cut Wearable UV Protection 30 Seconds

This is a commercial introducing UNIQLO’s UV-cut wear, featuring the memorable catchphrase “Wearable UV protection.” It emphasizes that simply wearing it protects your skin from ultraviolet rays, depicting how stepping into the sun no longer feels scary.

It’s an impressive ad that shines with images of people spending time energetically under the sun.

UNIQLO UT 2026 “Latest Graphic T‑Shirt Collection” Edition

UNIQLO UT 2026 | Latest Graphic T‑Shirt Collection | UT GRAPHIC‑T UNIVERSE | Film 2

This is a commercial for UT, one of UNIQLO’s signature T-shirt lines.

T-shirts featuring collaborative designs with various brands and products appear one after another—did any make you think, “Ah! I want that T-shirt!”? Another highlight is that you can get these T-shirts at an affordable price.

UNIQLO “2026: Instilling Beauty — UNIQLO BaseFit Inner”Masao Kiryū

2026 Cultivating Beauty: UNIQLO BaseFit Inner 30 seconds

This is a UNIQLO innerwear promotional commercial featuring Aoi Kiryuu.

It’s for a product line called Base Fit Inner, and it talks about how the pieces fit close to your body so you can wear your clothes beautifully.

The tagline, “Utsukushisa o shikomu” (literally, “instill beauty”), conveys that this is more than just innerwear you simply put on.

[Life and Wear] UNIQLO Commercial Compilation (11–20)

UNIQLO “2026 AIRism: With just one layer, goodbye discomfort.”

This commercial showcases how comfortable AIRism innerwear is through footage of various situations.

Using the “Goodbye ____” format, it highlights one after another how it can solve issues like stickiness and sweaty stuffiness, creating scenes that many viewers will likely find highly relatable.

It’s a commercial that makes you think, “If it can solve these problems, I want to try AIRism innerwear.”

UNIQLO “UNIQLO UT 2026 | Latest Graphic T‑Shirt Collection | UT GRAPHIC‑T UNIVERSE | Film 1” Version

UNIQLO UT 2026 | Latest Graphic T‑Shirt Collection | UT GRAPHIC‑T UNIVERSE | Film 1

This is a commercial introducing UT’s graphic T-shirt collection.

Models appear wearing various designs—striking poses, walking through the city, and dancing—and every design looks incredibly cool and appealing.

It really reminds you that being able to buy such great T-shirts at an affordable price is one of UNIQLO’s biggest attractions.

UNIQLO BABY Relaxed Fit Leggings “Easy to Change” Version

UNIQLO BABY Relaxed Fit Leggings: Easy Outfit Change Edition

This is a commercial introducing Uniqlo’s toddler product, the Relaxed Fit Leggings.

It highlights how the generous, relaxed fit— the product’s key feature— makes them easy for kids to put on by themselves.

The description, “clothes that encourage kids to want to try wearing them,” is especially memorable, isn’t it?

UNIQLO 2026 UNIQLO Custom Order “WOMEN” Version / “MEN” Version

This is a commercial introducing that you can get a made-to-order suit at UNIQLO.

It clearly shows the whole process: measurements taken in-store, ordering online, and then receiving a perfectly fitting suit a few days later.

Seeing how easy it is to make a made-to-order suit, many people might be thinking they’d like to give it a try at least once.