[Life and Wear] Summary of UNIQLO commercials
As one of Japan’s leading fast-fashion brands, UNIQLO is popular around the world.
With stores located in easily accessible places in every prefecture, many people rely on UNIQLO for high-quality clothing at affordable prices.
You often see their ads on TV commercials as well as online, don’t you?
In this article, we’ll showcase UNIQLO’s commercials all at once.
Many of them are friendly and stylish, so please take your time and enjoy watching them.
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- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
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- [2026] Winter commercial song. The winter song that was playing in the commercial.
- [Western Music] Commercial Songs I Often Hear Recently [2026]
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
[Life and Wear] UNIQLO Commercial Compilation (1–10)
UNIQLO BABY “Bodysuit: Easy to Change” / “Bodysuit: Easy to Buy” / “Leggings: Lots of Laundry” / “Leggings: Lots of Movement”NEW!
This is a series of commercials introducing Uniqlo’s baby lineup.
In addition to highlighting the appeal of items like bodysuits and leggings—easy to change and easy to move in—it also emphasizes that they can be purchased easily online and withstand repeated washing.
Comfort and convenience, two of Uniqlo’s greatest strengths, are clearly emphasized.
UNIQLO “Jeans” VersionHaruka Ayase
Keisuke Kuwata’s “Wakai Hiroba” was released in 2017 and is included on the album “Garakuta.” With a sound that evokes a retro feel inspired by kayōkyoku (Japanese pop of past eras), the song proceeds with a gentle tone throughout.
The lyrics are sprinkled with retro words that reflect the times, giving the impression of a passionate romance being expressed.
As a commercial song, it was used in a UNIQLO ad promoting jeans, brightly conveying how attractive the jeans are through Haruka Ayase’s “binge buying” portrayal.
UNIQLO “2025 UT Season Starts! Live it up! This is UT!” EditionFurui Riho、Ayumu Imazu
This is a promotional commercial introducing UT, UNIQLO’s T-shirt series featuring collaborations with various companies and works.
In the ad, the lineup is showcased one after another, and there’s surely at least one T-shirt that makes you think, “I want that!” The commercial ends with a scene where Ayumu Imazu and Riho Furui, who provide the BGM for the ad, are wearing T-shirts with the same design.
The background track, created specifically for this commercial, is titled “LIVE IT UP! (feat.
Riho Furui).” It’s a bright, stylish song that really lifts your mood when you listen to it!
[Life and Wear] UNIQLO Commercial Compilation (11–20)
UNIQLO 2026 New Year Festival: “Maneki-neko for Hatsumode”Haruka Ayase, Atsuto Uchida
This commercial conveys the excitement of UNIQLO’s New Year Festival—where you can get great deals on products—in a celebratory mood that welcomes the new year.
It features Haruka Ayase and Atsuto Uchida encountering a beckoning cat during their first shrine visit of the year, and the cat’s movements express the sense of excitement drawing near.
It also clearly showcases a lineup of the available products, effectively conveying the fun of shopping.
UNIQLO Life and Wear “Life Colors” EditionHaruka Ayase
Titled “LifeColors,” this commercial introduces T-shirts in a variety of colors to match different scenes.
Each color even has a name perfectly suited to its scene—like “Horizon Green” and “After-school Orange”—which feels really charming.
It highlights how, with Uniqlo, you can choose T-shirts from a rich palette of colors.
The background music is “Ban Ban Ban,” released by Kuwata Band in 1986.
Its refreshing, catchy melody line and the groovy bass line that supports it are especially striking.
Be sure to give it a careful listen.
UNIQLO LifeWear “Many Sides of Me”Haruka Ayase
It depicts a day in the life of Haruka Ayase, introducing the bralettes she wears in each scene.
From relaxing at home and having breakfast, to an important work moment, to fun after-work time—its message that every version of yourself in each scene is still wholly you really hits home.
The BGM features Keisuke Kuwata’s “Kanashii Kimochi (Just a man in love),” released in 1987 as his solo debut.
The song delicately portrays a man who can’t forget the woman he parted ways with.
UNIQLO “1st Ichiro DREAM FIELD DAY” EditionIchiro, Kei Nishikori, Atsuto Uchida
This commercial shows scenes from the first Ichiro DREAM FIELD DAY and announces that the second event will be held in spring 2026.
In addition to Ichiro, Kei Nishikori and Atsuto Uchida appeared, engaging with children through their respective sports.
It’s striking how not only the children but also the athletes themselves are participating with such serious expressions.