[2026] Must-Know Information on Music Festivals and Outdoor Events in the Koshinetsu and Hokuriku Regions

Named after the phrase “Kaga Hyakumangoku,” Million Rock lives up to its name as the largest rock festival in the Hokuriku region. With a solid, festival-worthy lineup, it brings excitement every year. Its major appeal is the large roster of stellar artists.

GREEN FLASH Fes is held at a resort facility in Fukui Prefecture, set against the backdrop of the sea. A “green flash” is the moment when a green light appears as the sun sinks into the ocean, and legend has it that seeing it brings good luck. With your favorite music as the soundtrack, it’s an event where participants can spend their time freely—lying on the grass while gazing at the vast sky and ocean, or enjoying delicious food. There’s also a fully equipped campground nearby, so how about adding it to your travel plans?

This festival takes place right in the city, just a 5-minute walk from Fukui Station. Organized by two founders and volunteers, all of whom are active musicians in Fukui, it will be held with confidence as a music festival deeply rooted in the local music scene, showcasing artists who are active in Fukui.

Around the time of the Meiji Restoration, the Nagaoka Domain, which had been given one hundred bags of rice, chose not to consume them—since they would be gone immediately—but instead sold the rice and used the proceeds to build a school, successfully cultivating human talent. Inspired by this “Spirit of One Hundred Bags of Rice,” we aim to create a future-oriented festival—the most comfortable festival in Japan. Enjoy the ultimate two days of fireworks, food, and music.

This event, launched with the hope of brightening and energizing Niigata, is a jazz festival held at venues such as restaurants, jazz cafes, and halls throughout Niigata City. Influenced by the postwar occupation forces and the American Cultural Center, Niigata has long had strong ties to jazz. On this day, the city becomes a “music theme park,” offering a day of enjoyment for everyone from adults to children.