[2026] Must-Know Information on Music Festivals and Outdoor Events in the Koshinetsu and Hokuriku Regions

Speaking of Fuji Rock, it’s one of Japan’s three major music festivals. It’s a large outdoor rock festival that draws over 100,000 attendees across three days every year. The venue is Naeba Ski Resort in Niigata Prefecture. You can enjoy a wide range of musical genres across stages of various sizes, and at night there are all-night DJ events—truly a festival where you can immerse yourself in music. Plus, just being at a festival set in the great outdoors is enough to get your heart racing. If you’re a music fan, it’s a festival you should attend at least once.

This is a music event that began after comedian Egashira 2:50 planned and announced it on his official YouTube channel. Egashira is active in many fields, but this time he’s taking on a surprising new challenge: organizing a music festival himself and even negotiating the casting directly. No one can predict what it will be like, so it would be a shame not to take part. You also won’t want to miss the lineup announcement to see which artists will gather.

SWEET LOVE SHOWER is an outdoor festival organized by SPACE SHOWER TV. These days it’s held at Lake Yamanaka at the foot of Mount Fuji. With its location offering views of Mount Fuji and a lineup packed with popular artists, it’s an extremely popular event.

This is a music festival where you can enjoy various activities in the mountains at the Hakuba Iwatake Mountain Resort in Hakuba Village, Nagano Prefecture. During the event, there will be free films, jazz performances, and yoga as part of the hands-on programs. It seems there are also guided tours you can enjoy in nature with advance reservations. The main attraction, of course, is the live music. Savor exceptional performances on a special stage set at the 1,289-meter summit area with breathtaking views. There will also be a livestream on the day, giving those who can’t make it to the venue a chance to enjoy the scenery and the music.

This festival has a slightly unusual style: an outdoor event on a special stage beside the market near the port. It’s held with the hope of sharing the beauty of Toyama Bay, its delicious fish and food culture, and bringing music to even more people. The concept is “a festival created by everyone, overflowing with smiles.”