[2026] Must-Know Information on Music Festivals and Outdoor Events in the Koshinetsu and Hokuriku Regions

This festival has a slightly unusual style: an outdoor event on a special stage beside the market near the port. It’s held with the hope of sharing the beauty of Toyama Bay, its delicious fish and food culture, and bringing music to even more people. The concept is “a festival created by everyone, overflowing with smiles.”

This is an event hosted by AAB Akita Asahi Broadcasting, a television station in Akita Prefecture. To promote regional revitalization and share the appeal of Akita’s traditional festivals and customs, performances will be given by artists connected to Akita and by artists who support the initiative. There will even be a free online stream, so those who can’t attend in person can still make it in time! The stream will also feature the Akita Kanto Festival and the Nishimonai Bon Odori, so if you haven’t seen them before, be sure to check it out.

Named after the phrase “Kaga Hyakumangoku,” Million Rock lives up to its name as the largest rock festival in the Hokuriku region. With a solid, festival-worthy lineup, it brings excitement every year. Its major appeal is the large roster of stellar artists.