Compilation of Nestlé Japan commercials. Ads for Nescafé and KitKat.
Speaking of Nestlé Japan, it’s the company that sells Nescafé instant coffee and bottled coffee.
Nestlé Japan also sells other products like the KitKat chocolate snack and the cocoa-flavored beverage Milo.
In particular, Nescafé is very familiar in our daily lives, and we often see its commercials.
In this article, we’ll introduce some of Nestlé Japan’s commercials.
Watching these ads will remind you just how perfectly Nescafé coffee fits as a companion in everyday life!
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Compilation of Nestlé Japan commercials. Nescafé and KitKat commercials (1–10)
Nestlé KitKat “Tokyo Cacao” Version
This is a commercial introducing KitKat Tokyo Cacao, made with cacao grown in the Ogasawara Islands.
The narration and visuals focus on the efforts behind creating this product—highlighting that cultivating cacao domestically is a first in Japan and that, besides Nestlé, two other companies collaborated on its development.
It clearly conveys that this is a special KitKat, distinctly different from the usual one.
Nestlé KitKat “What I Want to Say Now”Shingo Katori
This commercial, featuring Shingo Katori, announces that KitKat’s outer packaging has been changed to paper.
Katori tapes the empty wrappers together and creates an art piece by drawing on the reverse side.
Each wrapper also bears a message, resulting in a wonderful work that expresses feelings for loved ones.
Not only is the finished piece impressive, but you also can’t take your eyes off Katori as he works intently on creating it.
Nestlé KitKat Whole High-Cacao + “Nibbling with Cacao Nibs” VersionNew York
It’s a striking commercial featuring the comedy duo New York talking about KitKat Marugoto High Cacao+ while doing yoga.
Shimasa tells Yashiki he’s found a great high-cacao chocolate that even contains cacao nibs, and introduces Marugoto High Cacao+.
But because they’re discussing it while holding yoga poses—and wearing boldly colored outfits—the whole thing has a humorous vibe that’s sure to make you laugh.
Compilation of Nestlé Japan commercials: NESCAFÉ and KitKat ads (11–20)
Nestlé KitKat Whole Grain Biscuit In: “Experiencing the Crunchy Harmony”Miki Fujimoto
This is a commercial where Miki Fujimoto introduces her favorite Kit Kat, the Whole Wheat Biscuit In.
She performs a parody song to the rhythm of “If You’re Happy and You Know It,” highlighting that Whole Wheat Biscuit In is her favorite and emphasizing its appealing texture.
In particular, the crunchy texture is underscored with sound effects, making you want to try and see what it’s like to eat!
Nestlé KitKat: “It all started with a KitKat” (version)
This piece, which captures the moment sparked by KitKat, is titled “It all started with KitKat.” Many of you may remember the striking animated visuals directed by Naoko Yamada.
The BGM features AI’s “First Time feat.
RIEHATA,” whose lyrics are memorable for their positive message about the importance of never forgetting your beginnings and how nothing you’ve done so far has been in vain.
Nestlé KitKat: “It all starts with KitKat. A chance to connect the hearts of a daughter and her mother” (version)
Even between parent and child—or rather, precisely because they are parent and child—it can be hard to express everyday gratitude and honest feelings.
This commercial tells an animated story of a parent and child who convey those feelings through KitKat.
The real-life episode in which they wrote messages to each other in the message area on the back of the KitKat package and exchanged them is truly heartwarming.
The background music is Start Again, written specifically for this commercial.
The lyrics focus on the word “kikkake” (a catalyst or starting point), which is also the theme of the ad, and their positivity is sure to lift your spirits.
Nestlé KitKat “The Greatest Ever Is Born”AI
This commercial, which shows footage of AI singing on an outdoor vision screen, is titled “The Best Ever Is Born.” It highlights how the rich cacao flavor and crispy texture have been refined to their best-ever level.
In line with the ad’s message, AI performs “We Are The Champions.” Originally released by Queen in 1977, the song’s lyrics about overcoming various hardships to become champions are guaranteed to stir the heart.
AI’s soulful vocals also suit the song’s vibe perfectly.