Compilation of Nestlé Japan commercials. Ads for Nescafé and KitKat.
Speaking of Nestlé Japan, it’s the company that sells Nescafé instant coffee and bottled coffee.
Nestlé Japan also sells other products like the KitKat chocolate snack and the cocoa-flavored beverage Milo.
In particular, Nescafé is very familiar in our daily lives, and we often see its commercials.
In this article, we’ll introduce some of Nestlé Japan’s commercials.
Watching these ads will remind you just how perfectly Nescafé coffee fits as a companion in everyday life!
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Compilation of Nestlé Japan commercials. Nescafé and KitKat commercials (1–10)
Nestlé Nescafé Ice Blend: ‘Quality for Iced Coffee’ EditionYukino Kishii
This is a commercial that promotes how Nescafé’s Ice Blend lets you easily enjoy high-quality iced coffee.
It shows Yukino Kishii savoring iced coffee against a white backdrop, and through the depiction of rushing wind and her smile, you can feel a refreshing, premium taste.
The song that underscores the freshness and calm conveyed by the visuals is Toshinobu Kubota’s “Brand New Eyes.” The gentle piano tones layered with his powerful vocals evoke feelings of hope for the future.
Nestlé Nescafé Gold Blend “The Bottle Coffee of People Who Make a Difference” VersionTaichi Kokubun, Shigeru Joshima, Masahiro Matsuoka
This commercial conveys the carefully crafted flavor of Nescafé Gold Blend through TOKIO’s impressions.
Seeing them happily enjoying coffee in nature evokes a sense of refreshing taste, doesn’t it? The song that further emphasizes the bright atmosphere depicted in the footage is Kayoko Iju’s “Mezame.” Familiar as the theme song of the series, its gentle sound layered with a clear, transparent vocal delivers an exciting sense of moving toward hope.
Nestlé KitKat Mini Whole Wheat Biscuit in 2021Mugi Kadowaki
This commercial features Mugi Kadowaki introducing KitKat Whole Wheat Biscuit In, using her own name “Mugi” (which means wheat) as a keyword.
It especially highlights the crispy, crunchy texture, and many viewers probably felt like trying it after watching.
Seeing Kadowaki excitedly present the product from start to finish is infectious—it really lifts your spirits.
Compilation of Nestlé Japan commercials: NESCAFÉ and KitKat ads (11–20)
Nestlé KitKat “Tokyo Cacao” Version
This is a commercial introducing KitKat Tokyo Cacao, made with cacao grown in the Ogasawara Islands.
The narration and visuals focus on the efforts behind creating this product—highlighting that cultivating cacao domestically is a first in Japan and that, besides Nestlé, two other companies collaborated on its development.
It clearly conveys that this is a special KitKat, distinctly different from the usual one.
Nestlé KitKat “What I Want to Say Now”Shingo Katori
This commercial, featuring Shingo Katori, announces that KitKat’s outer packaging has been changed to paper.
Katori tapes the empty wrappers together and creates an art piece by drawing on the reverse side.
Each wrapper also bears a message, resulting in a wonderful work that expresses feelings for loved ones.
Not only is the finished piece impressive, but you also can’t take your eyes off Katori as he works intently on creating it.
Nestlé KitKat Whole High-Cacao + “Nibbling with Cacao Nibs” VersionNew York
It’s a striking commercial featuring the comedy duo New York talking about KitKat Marugoto High Cacao+ while doing yoga.
Shimasa tells Yashiki he’s found a great high-cacao chocolate that even contains cacao nibs, and introduces Marugoto High Cacao+.
But because they’re discussing it while holding yoga poses—and wearing boldly colored outfits—the whole thing has a humorous vibe that’s sure to make you laugh.
Nestlé KitKat: “It all started with a KitKat” (version)
This piece, which captures the moment sparked by KitKat, is titled “It all started with KitKat.” Many of you may remember the striking animated visuals directed by Naoko Yamada.
The BGM features AI’s “First Time feat.
RIEHATA,” whose lyrics are memorable for their positive message about the importance of never forgetting your beginnings and how nothing you’ve done so far has been in vain.