Compilation of Nestlé Japan commercials. Ads for Nescafé and KitKat.
Speaking of Nestlé Japan, it’s the company that sells Nescafé instant coffee and bottled coffee.
Nestlé Japan also sells other products like the KitKat chocolate snack and the cocoa-flavored beverage Milo.
In particular, Nescafé is very familiar in our daily lives, and we often see its commercials.
In this article, we’ll introduce some of Nestlé Japan’s commercials.
Watching these ads will remind you just how perfectly Nescafé coffee fits as a companion in everyday life!
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Compilation of Nestlé Japan commercials: NESCAFÉ and KitKat ads (11–20)
Nestlé KitKat ‘Thousand Paper Cranes Drone Show to Support Exam-Takers’
This commercial shows a drone show held at Hofu Tenmangu on January 1, 2025.
The show was designed to support students preparing for entrance exams, and it features many messages of encouragement for them.
Even through the screen, the drone performance is so beautiful and powerful that it takes your breath away, and the commercial captures the genuine, emotional reactions of the students watching it.
The moving CM is set to “Wareba,” sung by AI.
Its message—“Let’s move forward together toward our dreams”—is sure to give a boost to many people working hard toward their goals.
Nestlé KitKat “Exam Student Support Message” Version
This is one of the commercials aired in 2023 to support students preparing for entrance exams.
By showing people handing KitKats with encouraging messages written on them to examinees, it reassures students that entrance exams aren’t a lonely battle and that there are many people around them offering support.
The background music for this heartwarming commercial features AI’s song “Wareba.” Its lyrics, which praise people’s efforts and encourage us to persevere together, are sure to give us a boost.
Nestlé KitKat “KITKAT × JO1” EditionJO1
Speaking of Kit Kat, the famous tagline is “Have a break, have a KitKat,” and this commercial portrays various kinds of break times.
It features the members of JO1, and showcases the perfect KitKats that fit a range of scenes—school, the office, tea gatherings, sports, and more.
The background music is their song “Run & Go.” Its upbeat melody and positive lyrics leave a strong impression, making it a track that lifts your mood as you listen.
Nestlé KitKat: “Just by telling them, you’ll surely be okay.”JO1
Here’s the commercial featuring JO1 member Takumi Kawanishi delivering a message to Ruki Shiroiwa.
Watching him convey his admiration to the older Shiroiwa—who’s in the same group—through a KitKat is enough to make your heart skip a beat.
The BGM is their 2021 track “Tsutaeraru Nara” (“If I Could Tell You”), which sings about expressing your feelings to someone important over a bright melody.
Listening to this song will surely make you want to share your feelings with someone special!
Nestlé KitKat 40th Anniversary “Thank You” VersionAyaka
Centered on the theme of expressing gratitude, this commercial features singer-songwriter Ayaka.
As scenes of people conveying their thanks through KitKat unfold, Ayaka says, “Your feelings of gratitude will surely reach them.” Her signature song “Arigatou no Wa” plays as the background music.
With lyrics overflowing with appreciation for parents and friends, it’s sure to touch your heart.
Nestlé KitKat Chocolatory 2015Jiyoung
This is a commercial introducing a special KitKat sold in department stores, featuring Jiyoung, a former member of KARA.
Branded as KitKat Chocolatory, this product differs from regular KitKats and is reportedly sold in the depachika (department store food halls).
It’s characterized by a more luxurious, refined flavor, and the commercial itself is crafted with a premium, high-end atmosphere.
The BGM is “8 Minutes Ago, We” by Ryota Fujimaki, the vocalist of Remioromen.
It’s a warm ballad that expresses straightforward feelings for someone important; if you listen while reading the lyrics, it’s a song that will surely conjure up all kinds of stories.
Compilation of Nestlé Japan commercials: Nescafé and KitKat ads (21–30)
Nestlé Nescafé Excella Bottle Coffee “Goku-goku.” Version / “Toku-toku-toku…” Version
This is a commercial introducing a chilled bottled coffee that’s perfect for summer.
It uses simple sound and visuals to convey how delicious cold coffee is in hot weather.
In the “Gulp Gulp” version, it highlights the sound of drinking coffee, and in the “Glug glug glug…” version, it features the sound of pouring coffee into a glass.
That’s all the commercial is, but it’s more than enough to communicate how good iced coffee tastes, isn’t it? I bet many people who saw this ad were left craving iced coffee for the summer.