[Panasonic Commercials] A compilation of popular and past commercials

Panasonic Drum-Type Washer-Dryer SD Series: “Low-Vibration Design” / “Gentle Drying for Clothes” / “Easy-to-Use Compact” / “Concept”

Panasonic’s Compact. Drum-Type Washer-Dryer SD Series: Low-Vibration Design Edition, 30 seconds [Official Panasonic]

Panasonic's compact. Drum-type washer-dryer SD Series — Gentle Drying for Clothes, 30 seconds [Official Panasonic]

This is an introductory commercial for the SD series of drum-type washing machines, known for their compact size and ease of use.

In addition to the compact body and user-friendly design, the ad highlights the product’s many strengths, such as low vibration and a drying function that helps prevent clothes from shrinking.

With its gentle visual tone and calm narration, the commercial draws you in and keeps you watching.

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Hane Keisuke

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Panasonic nanoe X “Chosen Effects: Railway” Edition

nanoe X “Chosen Effects: Railways” Version 30s [Panasonic Official]

Panasonic’s “nanoe” and “nanoe X” are also used in public transportation.

The ad titled “Chosen for Its Effectiveness: Railways” communicates this.

It’s surprising to hear that they’re installed in over 2,000 railway cars nationwide.

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yamamoto

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Panasonic Nanoe Care: “There’s a reason behind that beauty.”

Nanoe Care: “There’s a reason behind that beauty.” 30 seconds [Official Panasonic]

In the “There’s a reason for that beauty” segment, the Nanoe Care series hair dryer and hair iron are introduced.

Alongside visuals featuring beautifully glossy hair, the narration explains that the Nanoe Care series delivers moisture to hair through the power of high-penetration Nanoe.

With its simple, sophisticated structure, the commercial also conveys a sense of luxury.

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Hane Keisuke

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Panasonic Hair Dryer Nano Care “Impatient Woman” VersionKiko Mizuhara

Kiko Mizuhara plays five personified characters representing hair troubles—such as a “quirky woman”—in Panasonic’s new web commercial for the Nanoe Hair Dryer (EH-NA9A)

In the Nanoe hair dryer commercial featuring Kiko Mizuhara, she appears as the impatient character Koko Mizuhara.

The moment she steps into the elevator, she repeatedly mashes the close-door button.

When you take a closer look as her hair is pinned up, you realize she’s so impatient that her hair isn’t dry at all.

In contrast, Kiko Mizuhara then appears and dries her hair with a fast-drying dryer.

The spot showcases a side of Kiko Mizuhara we rarely see—enhanced by the contrasting makeup looks as well.

Panasonic Hair Dryer Nanoe Care “The Unmanageable Hair Woman” VersionKiko Mizuhara

Kiko Mizuhara plays five personified characters representing hair troubles—such as a “quirky woman”—in Panasonic’s new web commercial for the Nanoe Hair Dryer (EH-NA9A)

Although Kiko Mizuhara’s character, Niko Mizuhara, is a businesswoman, she’s a “disorganized woman” whose work documents and data quickly get scattered.

Her hair is unruly too, but it’s all solved with Panasonic’s Nanoe Care hair dryer—that’s the concept of the commercial.

Seeing a different side of the usually put-together Kiko Mizuhara is charming as well.

Panasonic Hair Dryer Nanoe Care “The Stiff Woman” VersionKiko Mizuhara

Riko Mizuhara, a straight-laced woman who stubbornly follows the rules

Appearing in this Panasonic Nanoe hair dryer commercial is Riko Mizuhara, played by Kiko Mizuhara.

She’s dressed neatly in what looks like a job-hunting recruit suit, and she’s such a straight-laced woman that her curfew is 7 p.m.—and even her hair seems stiff.

In contrast, Kiko Mizuhara’s own hair texture appears soft.

This series lets you enjoy Kiko Mizuhara’s charming contrasts, and it makes you want to watch them all.

Panasonic Hair Dryer Nanoe Care “The Woman Without Worries”Kiko Mizuhara

Kiko Mizuhara plays five personified characters representing hair troubles—such as a “quirky woman”—in Panasonic’s new web commercial for the Nanoe Hair Dryer (EH-NA9A)

This piece, styled as an interview with Kiko Mizuhara, is actually a commercial for Panasonic’s Nanoe hair dryer.

When asked if she has any worries, she says she has plenty, but immediately answers “None!” when it comes to “hair concerns.” The reason, of course, is the Nanoe hair dryer.

Kiko Mizuhara’s appeal helps convey the product’s performance.