[Panasonic Commercials] A compilation of popular and past commercials

Panasonic Minami Tanaka testimonial video: “Ion Boost Multi EX EH-SS85” version / “VitaLift Brush EH-SP60” versionMinami Tanaka

Ion Boost Multi EX EH-SS85—Video of Mina Tanaka Sharing Her Experience [Panasonic Official]

This is a commercial featuring Minami Tanaka actually using Panasonic beauty devices.

In the “Ion Boost Multi EX EH-SS85” segment, it highlights stratum corneum facial penetration care and lifting effects, while the “Vitalift Brush EH-SP60” segment emphasizes lifting effects for the scalp and face.

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Hane Keisuke

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Panasonic Automatic Measuring IH Rice Cooker: Fully Automatic from Measuring Rice and Water to Cooking (Version)

Automatic measuring IH rice cooker: fully automatic from measuring rice and water to cooking [Panasonic Official]

This commercial introduces Panasonic’s automatic-measuring IH rice cooker, which handles everything from measuring the rice and water to cooking.

It clearly showcases the stylish design and the ability to connect with a smartphone.

Another key point is that it shows the freshly cooked rice, ensuring that the most important aspect—delicious taste—is not forgotten.

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kappamaki

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Panasonic “Skytree” VersionAnna Yamada

Panasonic Skytree Edition TV Commercial 60 Seconds | Panasonic

This commercial, which begins with footage of Tokyo Skytree, is a Panasonic ad.

It features lights that are highly visible from a distance yet not dazzling up close, and they’re said to offer excellent energy-saving performance.

The commercial also highlights that Panasonic’s lighting is used in various places, such as office lighting and streetlights.

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Hane Keisuke

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Panasonic Homes “Creating a New Culture of Living”

Corporate Brand CM “Creation of a New Lifestyle Culture” (30 seconds) _ Panasonic Homes

This is a commercial that powerfully communicates Panasonic Homes’ commitment to supporting people’s lives.

With the theme of creating a new lifestyle culture, it conveys the idea that lifestyles change with the times—and that we will always be there to support them.

The smiles of the people living in these homes also convey a sense of moving positively toward the future.

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kappamaki

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Panasonic DVD 1996Hank Jones

[Commercial 1996] Panasonic DVD Hank Jones 60 seconds

In 1996, when DVDs first appeared, a Panasonic commercial featured Hank Jones performing “What’s New?” composed by Bob Haggart.

The commercial also included Dara Sedaka, who showcased her beautiful singing voice.

This song has been covered by numerous musicians over the years, with well-known versions by Linda Ronstadt, Helen Merrill, and John Coltrane.

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Hane Keisuke

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Panasonic Alkaline Ion Water Purifier TK-AS47: “Water Containing Hydrogen” / “Equivalent to 12,000 One-Liter Bottles” / “Filter Replacement Once Every Two Years” / “Water Tailored to Your Needs” / “Clean Water”

Alkaline Ion Water Purifier TK-AS47: Hydrogen-Infused Water Version, 15 seconds [Panasonic Official]

Alkaline Ion Water Purifier TK-AS47 — Equivalent to 12,000 1L Bottles — 15-second spot [Official Panasonic]

Alkaline Ion Water Purifier TK-AS47 — Filter Replacement Every Two Years (15s) [Panasonic Official]

Alkaline Ionizer TK-AS47: Water Types for Different Uses, 30 Seconds [Panasonic Official]

Alkaline Ionized Water Purifier TK-AS47 Clean Water Version 30 seconds [Panasonic Official]

This is a commercial introducing the TK-AS47 alkaline ion water purifier, which lets you make clean water at home that’s also good for your health.

It highlights what alkaline ionized water is and in what situations it can be useful, all within a bright and gentle atmosphere.

Further emphasizing the commercial’s soft tone that conveys improvements to everyday life is the calm background music centered around piano.

Rather than a packed performance, the pauses where the playing stops are striking, and this uniquely spacious sound evokes a kindness that feels close to daily life.

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kappamaki

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Panasonic Refrigerator HY Type “Concept” Version

Panasonic Refrigerator HY Type Concept Edition [Official Panasonic]

This commercial straightforwardly highlights the appeal of Panasonic’s new refrigerator, the Compact BIG series.

It places particular emphasis on the idea that, despite its compact size, it offers a large capacity, and it portrays both its user-friendliness and the technology that makes it possible.

The commercial features background music with a gentle atmosphere, centered on piano tones that resonate throughout.

Thanks to its simple arrangement of calm piano and delicate strings, you can sense the intention to clearly convey the explanatory message.

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kappamaki

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