[Panasonic Commercials] A compilation of popular and past commercials

Panasonic Hair Dryer Nano Care “Impatient Woman” VersionKiko Mizuhara

Kiko Mizuhara plays five personified characters representing hair troubles—such as a “quirky woman”—in Panasonic’s new web commercial for the Nanoe Hair Dryer (EH-NA9A)

In the Nanoe hair dryer commercial featuring Kiko Mizuhara, she appears as the impatient character Koko Mizuhara.

The moment she steps into the elevator, she repeatedly mashes the close-door button.

When you take a closer look as her hair is pinned up, you realize she’s so impatient that her hair isn’t dry at all.

In contrast, Kiko Mizuhara then appears and dries her hair with a fast-drying dryer.

The spot showcases a side of Kiko Mizuhara we rarely see—enhanced by the contrasting makeup looks as well.

Panasonic Hair Dryer Nanoe Care “The Unmanageable Hair Woman” VersionKiko Mizuhara

Kiko Mizuhara plays five personified characters representing hair troubles—such as a “quirky woman”—in Panasonic’s new web commercial for the Nanoe Hair Dryer (EH-NA9A)

Although Kiko Mizuhara’s character, Niko Mizuhara, is a businesswoman, she’s a “disorganized woman” whose work documents and data quickly get scattered.

Her hair is unruly too, but it’s all solved with Panasonic’s Nanoe Care hair dryer—that’s the concept of the commercial.

Seeing a different side of the usually put-together Kiko Mizuhara is charming as well.

Panasonic Hair Dryer Nanoe Care “The Woman Without Worries”Kiko Mizuhara

Kiko Mizuhara plays five personified characters representing hair troubles—such as a “quirky woman”—in Panasonic’s new web commercial for the Nanoe Hair Dryer (EH-NA9A)

This piece, styled as an interview with Kiko Mizuhara, is actually a commercial for Panasonic’s Nanoe hair dryer.

When asked if she has any worries, she says she has plenty, but immediately answers “None!” when it comes to “hair concerns.” The reason, of course, is the Nanoe hair dryer.

Kiko Mizuhara’s appeal helps convey the product’s performance.

Panasonic Refrigerator “Automatically Smart Energy Saving – General (Summer)” Version

Panasonic Refrigerator: Smart Automatic Energy Saving – Overall (Summer) Version [Official Panasonic]

A Panasonic refrigerator commercial that highlights its high energy-saving performance.

The built-in sensors in the refrigerator enable smart, energy-efficient operation, and the use of IoT technology further enhances energy savings.

These features are conveyed clearly through simple, straightforward visuals.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Panasonic Hypochlorous Acid Air Sterilization and Deodorization Machine Ziaino “Quality” Edition

Hypochlorous Acid Space Sterilization and Deodorization Machine, ziaino Quality Version, 30 seconds [Official Panasonic]

The commercial for the ziaino space sterilization and deodorization unit, titled “Quality,” shows scenes of tests and experiments in a laboratory.

It emphasizes that they repeatedly measure its effectiveness to produce clean air, which really inspires a sense of trust, doesn’t it?

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

Panasonic Hypochlorous Acid Air Sterilization and Deodorization Unit ziaino “Product” Version

Panasonic Hypochlorous Acid Air Sanitizing Deodorizer ziaino Product Version 30 Seconds [Official Panasonic]

It’s a calm, matter-of-fact commercial that introduces what Panasonic’s ziaino is, including its official name.

It clearly highlights the name “Hypochlorous Acid Air Sanitizing Deodorizer ziaino” and emphasizes disinfection and deodorization using hypochlorous acid.

The confidence in the disinfection and deodorizing power developed for professional use, mentioned at the beginning, seems to be conveyed through the simplicity of the visuals.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Panasonic Rice Cooker Bistro: “Its deliciousness is obvious at first glance. Debut of Bistro’s first rice cooker: V Series” / “The Allure of Bistro, as told by Hiroyuki Kanda of Michelin three-star Japanese restaurant ‘Kanda’”

The deliciousness is obvious at a glance. The birth of Bistro’s first rice cooker. V Series, 15 seconds [Official Panasonic].

This is a commercial for Panasonic’s Bistro rice cooker.

In the “Its deliciousness, plain to see.

Introducing the first Bistro rice cooker: V Series” version, the appeal of Bistro is conveyed directly through visuals and captions alone.

In the “Michelin three-star Japanese cuisine ‘Kanda’—Chef Hiroyuki Kanda talks about the appeal of Bistro” version, he explains that even from a professional’s perspective, it truly cooks rice deliciously.

Both are highly persuasive and really make you curious about Bistro.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem