Pasona TV commercial special: A roundup of corporate commercials for job change and staffing services
Pasona Group is known as a major player in the staffing industry.
If you’ve ever considered changing jobs or job hunting, you’ve probably seen the name at least once.
In this article, we’ll focus on commercials from companies within the Pasona Group that are involved in staffing and career changes.
Please take a look at these commercials, which may inspire you to think about new ways of working!
Pasona TV commercial special: A roundup of corporate commercials for job change and staffing services
Pasona JOB HUB ProShare: “The Meandering Project” EditionNEW!
The Pasona JOB HUB commercial for its ProShare service, “The Wandering Project.” Through a concrete episode in which a professional in new business launches is dispatched from ProShare to a site thrown into confusion during the kickoff of a new venture, it clearly conveys what ProShare is.
It highlights that you can expect the unique contributions of seasoned professionals—not only smoothing operations but also energizing the motivation of internal team members.
The charming, animation-style visuals also create a sense of familiarity.
Pasona JOB HUB ProShare: “The Meandering Project” EditionNEW!
ProShare dispatches professionals from every field on staff to the front lines to help with business improvements and organizational management.
In this commercial, an HR professional is sent to an organization that seems to be running less smoothly compared to others, transforming it into a well-functioning team.
It highlights that there are not only experts who drive projects forward, but also those who coordinate organizations, raising expectations that support is available across a wide range of fields.
Pasona Career “55%” version / “70%” version / “Career” version / “Management” version / “Major Companies” version / “Job Change” versionNEW!
This is a collection of 6-second commercials for Pasona Career, the job change agency run by Pasona.
In just six seconds, they powerfully highlight their strength in facilitating moves to major Japanese companies.
The spots range from those that present concrete figures—such as a 55% offer rate from second-round interviews and 70% of job postings from publicly listed companies in Japan—to those that emphasize their advantage in handling a wide variety of exclusive job listings.
Simple and straightforward, these commercials clearly convey what Pasona Career is about.
Benefit One “All-you-can-watch Netflix!” VersionNEW!
This is a commercial promoting that by introducing Benefit One, employees can watch Netflix as part of their benefits package.
The video shows people delighted to have access to Netflix, raising expectations that implementing Benefit One will likely increase employee satisfaction.
Benefit One “Health Management” EditionNEW!Takashi Sorimachi, Karen Otomo
Takashi Sorimachi, playing the company president, and Karen Otomo, playing an employee, discuss the importance of employees’ health.
They say that a company becomes better precisely because its employees are healthy, and introduce that Benefit One provides welfare programs to support employee health.
They highlight the wide range of support available, such as gyms, health checkups, and vaccinations.
Benefit One “Employee Benefits” VersionNEW!Takashi Sorimachi, Karen Otomo
In response to Takashi Sorimachi, who plays the president worried that “If we don’t enhance our employee benefits, we’ll be left behind by the times…,” Karen Otomo, playing an employee, confidently replies, “You noticed?” She then introduces Benefit One, highlighting how it enables a system that supports employees in various ways—health promotion, housework and childcare, and skills development.
Benefit One “Kyutoku × Netflix” versionNEW!Takashi Sorimachi, Karen Otomo
This is a Benefit One commercial featuring a gripping, last-scene-of-a-movie level of tension.
In addition to showing that Netflix is available at a discount through Benefit One, it also explains the “Kyutoku” system.
According to Takashi Sorimachi, Kyutoku is where essential living expenses are deducted directly from your salary.
After he tells Karen Ohtomo that this makes life more convenient and cost-effective, he heads off to confront the enemy.
The contrast between the tense direction and the slightly mismatched conversation is amusing, and many viewers probably found themselves watching all the way to the end.