Career Design Center type CM feature: The appeal of memorable job-change commercials
If you’ve ever thought about a job change, you’ve probably come across a commercial from Career Design Center at least once.
The company, which operates the job site “type,” is known for commercials that deliver messages that truly resonate with working people.
With direction that makes you reflect on your own career and memorable taglines, there’s a lot to appreciate.
In this article, we’ll introduce commercials from Career Design Center, so please take your time and enjoy.
Career Design Center type CM special feature. The appeal of memorable job-change commercials (1–10)
Career Design Center type – You’re sure to find the right job. “Casual Interview” versionNEW!Audrey
This is a commercial introducing, among type’s services, mainly casual interviews where you can talk with companies before the selection process.
It conveys the message that we want candidates to proceed without nerves, since they can learn what they want to know in an easygoing meeting.
The comedic scene where Kasuga dodges the question about his strengths with a gag also clearly conveys the idea of making job changes feel casual.
Career Design Center type: You’re sure to find the job that suits you. “Caribo” versionNEW!Audrey
Introducing Caribo, an AI that proposes the best job openings.
The content highlights its positivity through interactions with Audrey.
In a scenario where Kasuga consults Caribo about his true calling, the answer “Kasuga” pops out, bringing a smile to his face.
While it’s a comical example, it conveys that this service proposes the one and only perfect vocation for you.
Career Design Center type — You’ll surely find the type of job that fits you. “Basic” editionNEW!Audrey
This commercial showcases why type is recommended for people aiming to change jobs, conveyed through an exchange between Audrey.
It cheerfully communicates that you can find jobs on type that match each person’s desired conditions for a career move.
It also expresses that, by easily searching for roles that meet your criteria, you can find a job that’s a level up for you.
The lighthearted banter is sprinkled with words of mutual recognition, which further accentuates the upbeat mood.
Career Design Center type: You’ll surely find the kind of job that suits you. “Irresponsible” versionNEW!Audrey
This commercial cheerfully portrays the risks people dwell on when changing jobs through a playful exchange by Audrey, and conveys the message: let’s start by searching based on your criteria.
People often say it’s better to regret doing something than not doing it, but it’s still hard to take the leap into a career change, and the ad empathizes with that feeling.
That’s exactly when type is recommended: it suggests that if you can find job listings on type that match your conditions, you can reduce the risk of regret.
By deliberately showing an air of irresponsibility, it actually highlights that the service itself is the opposite—reliable.
Career Design Center type Kansai × Engineer “Super Onigawara” EditionNEW!Audrey
This commercial conveys, through Audrey’s banter, that type firmly supports career changes for skill development.
Kasuga strongly affirms each form of upskilling, and his narration projects a positive image of changing jobs.
His signature gag “Oni-gawara” even evolves into “Super Oni-gawara,” comically delivering the message of aiming for skill improvement.
Career Design Center type Kansai × Engineer “Hyper Tooth” EditionNEW!Audrey
This commercial shows Kasuga strongly affirming that changing jobs to improve your skills is a great thing, and appeals that type will support you in that.
Wakabayashi is bothered by Kasuga’s somewhat condescending affirmation, leading to a discussion about whether Kasuga himself is actually upskilling.
It ends comically with Kasuga deflecting using a gag, and the overall cheerful tone gives the impression of highlighting the positive side of changing jobs.
Career Design Center type “Special Requirements” version / “Caribo” version / “Many Job Openings in the IT Industry” versionNEW!Toshiaki Kasuga
These are three six-second commercials that simply convey type’s strengths.
In the “Refined Criteria” segment, it highlights that by specifying conditions, you can search for job listings that match your preferences.
In the “Caribo” segment, it promotes that Caribo, an AI career advisor, supports your job change activities.
Then, in the “Many IT Industry Job Listings” segment, Mr.
Kasuga appears and delivers his gag, “Tooth!”, after which it emphasizes that type is No.
1 in job-change site visitors.
In each short spot, the key messages come through clearly.
