P&G's commercial song. A popular jingle.
This is a song list compiling tracks used in TV commercials by P&G, a manufacturer that sells a variety of products such as household items like detergents and diapers, as well as cosmetics.
P&G is said to be an abbreviation for Procter & Gamble.
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P&G commercial songs: Top 10 popular commercial tracks (1–10)
White bouquetIde Ayaka
This is the song used in the Pantene Cinderella Project web movie titled “Real Partner,” which starred Kaho.
It’s sung by singer-songwriter Ayaka Ide and was released in 2012.
The song is a wedding tune that expresses the feeling of celebrating a woman whose life you’ve known well since childhood.
While the lyrics alone may not let you pinpoint it exactly, it’s a piece you’d want to give to a childhood friend or family member when they get married.
Combined with her expansive, beautiful vocals and the flowing melodic line, listening to it makes you feel as if your heart has been cleansed.
Beautiful daysFuruchi Toko
Toko Furuuchi’s “Beautiful days,” memorable as a Pantene commercial song, was also used as the background music for a collaborative commercial with Zexy that aired in 2008.
Furuuchi’s gentle, warm voice and lyrics that inspire self-confidence perfectly match the content of the ad.
The commercial features a Zexy reader model experiencing a 14-day hair care routine using Pantene, with a slideshow of photos from before the wedding up to the wedding day.
It’s a heartwarming commercial that warms you just by watching it.
Aura LeeGeorge R. Poulton
This is a memorable commercial in which Tetsuko Kuroyanagi talks about how happy it is to achieve one’s ideal hair.
In addition to Kuroyanagi, Kasumi Arimura, Mio Imada, and Ryuchell also appear, all showing dazzling smiles.
Pantene offers a lineup that addresses various hair concerns, promoting itself as a brand that helps you achieve hair you can truly love.
The BGM for this commercial is the famous American folk song “Aura Lee,” arranged in a more glamorous and bright style that perfectly matches the smile-filled visuals.
P&G commercial songs. Popular commercial songs (11–20)
Symphony No. 9Ludwig van Beethoven
A commercial featuring Mio Imada opens with the striking line, “Come on, let’s get messy!” Imada takes dance lessons, eats yakiniku, and gets caught in the rain—activities that make you sweat and pick up odors.
Yet she doesn’t seem to mind at all, fully enjoying each moment.
The ad explains that she isn’t worried about dirt or smells because she can reset her hair with Pantene Micellar.
The tune she hums as the BGM is Beethoven’s Symphony No.
9.
Also known as the Ninth, this piece is beloved as a year-end concert classic.
How to Find HappinessTakeuchi Mariya
This commercial, which aired in 2008, features Yui Aragaki riding a bicycle through a town on a hill overlooking the sea.
It highlights how the inclusion of jojoba oil leaves hair with a glossy finish, as if treated with an oil treatment.
In the latter half of the commercial, there’s a scene where Aragaki lets down her previously tied hair, with a close-up emphasizing its silky smoothness.
The background music used is Mariya Takeuchi’s “Shiawase no Sagashikata” (How to Find Happiness).
Released in 1993, the song was previously featured in an AGF commercial and was also chosen as the theme song for the film “Someday, Some Time… Forever.” The lyrics depict happy moments found in everyday life, making it a song that prompts listeners to notice the happiness around them.
Mirror Mirror feat.COMA-CHISara Marī
The commercials featuring Haruka Ayase and Yui Aragaki each used a song by Sara Mary, a model who is also active as a singer.
The 2010 track features rapper COMA-CHI, with shimmering production and clear, airy female vocals that leave a strong impression.
The lyrics convey that by living true to yourself, you can steadily gain confidence.
When you’re feeling insecure or stuck in self-loathing, listening to it will surely give you courage.
Just The Way You AreEXILE ATSUSHI
This commercial expresses the expansive fragrance of Lenor Happiness through a scene of two people watching fireworks side by side.
It humorously portrays how the character’s attention is drawn to a sudden whiff of scent from the side, causing them to miss the fireworks.
The fact that Erika Sawajiri realizes the character is being distracted by the fragrance also adds an amusing twist to the story.
Further highlighting the calm atmosphere of such an ordinary everyday moment is the song “Just The Way You Are” by EXILE’s ATSUSHI.
The gentle vocals layered over the serene sound convey a relaxed mood.
