RAG MusicCM
Lovely commercial jingle

Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!

From the Showa era to the present day, countless commercials have aired, and among them are many catchy jingle songs that you just can’t get out of your head.

In this article, we’ll introduce not only original CM songs that were frequently heard back then, but also classic Showa-era hits that have been featured in commercials over the years.

We’ve selected tracks not only from Showa-era commercials, but also songs that were newly used in ads during the Heisei and Reiwa periods.

For those who remember the time, it’s nostalgic; for younger listeners, it feels fresh.

We’ve put together a playlist you can enjoy, so please have a great time exploring it.

Catchy Showa-era commercial jingles: introducing classic hits recently featured in ads (51–60)

iichiko by Sanwa Shurui, “Aegean Sea” version

To say goodbyebiriibanban

To Say Goodbye – by Billy BanBan (1972)
To say goodbyebiriibanban

Billy BanBan’s “Sayonara o Suru Tame ni” (“To Say Goodbye”) is a song released in 1972 as the theme for the TV drama “3-Chome 4-Banchi.” Thanks to this song, they made their first appearance on the Kōhaku Uta Gassen, and it was even included in music textbooks, making it one of Billy BanBan’s signature tracks that garnered attention in many ways.

Its gentle, characteristically Billy BanBan sound and poignant lyrics themed around farewell make it especially appealing.

As a commercial jingle, it was used in ads for Sanwa Shurui’s iichiko shochu, where the expansive sound underscores and promotes the depth of iichiko.

Knorr 'Ii jan' Campaign

Cut me some slack!Koizumi Kyoko

Kyoko Koizumi’s “Please overlook it~.”
Cut me some slack!Koizumi Kyoko

As one of the celebrated “Hana no ’82 Nengumi,” singer Kyoko Koizumi enjoys immense popularity and continues to thrive as an actress today.

Her 29th single, “Minogashite Kureyo!” chosen as the image song for Knorr’s “Iijan Campaign,” features a catchy phrase that sticks in your head and makes you want to hum along.

The commercial set in an office, with Kyoko Koizumi singing, likely made a strong impression on many viewers at the time.

Its catchy choral parts make it an easy, poppy CM song for call-and-response at karaoke.

In conclusion

We introduced many catchy commercial jingles from the Showa era. The selection ranged from songs created solely for commercials to hit tunes that have been loved and listened to for years. I’d be delighted if not only those who feel nostalgic but also first-time listeners become interested in the music and the times of that era.