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[Snickers Commercials] Popular and All-Time Ads Summary [2026]

The Snickers commercials are well known for the phrase “You’re not you when you’re hungry.” Born in the United States, the ads have been airing in Japan since the 1980s.

In more recent commercials, the standard setup is that “when you’re hungry, you turn into [someone/something],” featuring a wide range of celebrities, athletes, and musicians.

Many of these spots also include fairly edgy, dark humor, which has sparked a lot of buzz for being so funny.

In this article, we’ll round up and introduce Snickers commercials from over the years.

[Snickers Commercials] Popular and All-Time Commercials Compilation [2026] (1–10)

Mars Japan Limited SNICKERS ‘Tenshin Nasukawa’ VersionTenshin Nasukawa, Narration: Afro

Tenshin Nasukawa gets weak from hunger before a match!? He transforms into a comic-book-style hero with Snickers. Web CM: “BE A HERO SNICKERS—Tenshin Nasukawa”

A Snickers commercial featuring Tenshin Nasukawa, who switched from kickboxer to boxer.

The ad opens with his inner feelings—confidence, nerves, and anxiety—popping up like manga speech bubbles before a match.

Just as he’s about to be crushed by a sudden wave of anxiety and tension, Snickers appears! After he eats a Snickers, he transforms into a hero and one-punches those enemies called anxiety and nerves.

He regains his confidence, declaring, “I’m the strongest.” It’s a high-impact commercial that blends Nasukawa with animation.

By the way, Nasukawa’s inner voice and the narration are performed by Afro from MOROHA.

Mars Japan Limited SNICKERS ‘Attack on Choshu’ VersionRiki Choshu

063 Riki Choshu becomes a giant as an “Advancing Choshu,” saying “I’m not mad,” in Snickers commercial collaborating with Attack on Titan

This is the Attack on Titan x Snickers collaboration commercial from the “Famous People of Attack” series, the “Attack on Choshu” edition.

Riki Choshu—former pro wrestler, now a popular variety show personality known for his witty, buzzworthy tweets—appears as a Titan.

When a Snickers bar is placed in the mouth of the rampaging Choshu, he quietly eats it and turns back into a normal Titan.

His signature line, “I’m not mad,” is, of course, included (lol).

Mars Japan Limited SNICKERS “Attack on Madam” versionMadame Dewi

Attack on Titan Snickers Commercial 2019 Shingeki no Kyojin (Japanese Commercial)

Here’s the collaboration commercial between Snickers and the popular anime Attack on Titan.

Appearing in the familiar “You’re not you when you’re hungry” setup is Dewi Sukarno, a staple on variety shows.

This time, the premise is that a hungry Titan becomes short-tempered like Dewi.

Leaping into the world of Attack on Titan as the “Lady of Attack,” Dewi delivers an overwhelming presence that likely captivated not only anime fans but also viewers who haven’t watched Attack on Titan.

[Snickers Commercials] Popular Ads and All-Time Commercial Compilation [2026] (11–20)

Mars Japan Limited HIPHOP Snickers Ryofu Karuma Edition, First ReleaseRyofu Karma

Lu Fu Karma Snickers commercial

This commercial featuring rapper Ryofu Karma portrays a scenario where one friend in the group “turns into Ryofu Karma” when he gets hungry.

When someone suggests, “Let’s go clothes shopping before we eat,” Ryofu snaps, suddenly starts rapping, and drops a scathing punchline: “Fill your belly before you dress up your exterior.” When they hand him a Snickers, their friend returns to normal—though his Ryofu-Karma-style look, with sunglasses and slicked-back hair, is hilariously hard to forget.

Mars Japan Limited SNICKERS Adult Bitter “Paint” Version

SNICKERS Adult Bitter TV Commercial 'Paint' Version 15 Seconds

This is a commercial styled like an interview with a man who works at a painting company.

He says, “When I get hungry, I zone out and end up making mistakes,” and in his daze he accidentally sprays paint on his boss.

The way he sprays with a blank expression—and with such force—almost feels refreshing, doesn’t it? (LOL) The first time he sprays pink paint, the second time green, and in the end he’s handed a dismissal.

Mars Japan Limited Snickers 2005 commercial

2005 commercial: Snickers

This is a commercial that aired in 2005.

It starts with a man talking on the phone with a woman, who asks him, “What did you do today?” The man then begins recalling his day to a lively original tune: he ate a Snickers and played basketball, ate a Snickers and studied, then ate another Snickers and went to a club… A whole day centered around Snickers.

It’s basically a day that brings the familiar tagline, “You’re not you when you’re hungry” (in Japanese: “If you’re hungry, grab a Snickers”), to life.

Mars Japan Limited SNICKERS 2003 Commercial

[Nostalgic Commercial] Snickers 2003 Retro Japanese Commercials

This begins with a scene where two young people sitting in office chairs with casters get bumped by another young person; it’s a commercial that aired in 2003.

When they’re bumped, they receive a Snickers bar, and that prompts the two to start speeding up while still seated in their chairs.

They pass through the station ticket gates just like that and, in the end, board a train.

The commercial closes with the narration, “Packed with power,” emphasizing that although it’s small, it’s high in calories and perfect for replenishing energy.

The fashion style—complete with large headphones, hats, and other accessories—leaves a strong impression of the early 2000s.