![[Snickers Commercials] Popular and All-Time Ads Summary [2026]](https://i.ytimg.com/vi_webp/ROuj2i-4o5E/maxresdefault.webp)
[Snickers Commercials] Popular and All-Time Ads Summary [2026]
The Snickers commercials are well known for the phrase “You’re not you when you’re hungry.” Born in the United States, the ads have been airing in Japan since the 1980s.
In more recent commercials, the standard setup is that “when you’re hungry, you turn into [someone/something],” featuring a wide range of celebrities, athletes, and musicians.
Many of these spots also include fairly edgy, dark humor, which has sparked a lot of buzz for being so funny.
In this article, we’ll round up and introduce Snickers commercials from over the years.
[Snickers Commercials] Popular and All-Time Commercials Compilation [2026] (1–10)
Mars Japan Limited SNICKERS “Soccer” VersionErika Sawajiri
The person appearing in this “Soccer” commercial is Erika Sawajiri.
Many were probably surprised by the bold casting choice of featuring Sawajiri—once notorious for her curt “Whatever” remark at a stage greeting—in a Snickers ad, whose signature premise is “you’re not you when you’re hungry.” She makes a strong impression with hard tackles during a soccer match and a superb punt kick.
Her sullen demeanor—reminiscent of that stage appearance—is playfully used as a comedic element in the commercial, making it a highlight to watch!
Mars Japan Limited SNICKERS “Bowling” VersionPinko Izumi
In the “Bowling” commercial, the one who gets grumpy is none other than the megastar actress Pinko Izumi! SNICKERS commercials are always talked about for their bold casting and direction, and this one really pushes the envelope too (lol)! Among the young people enjoying bowling, one of them gets hungry and turns into Pinko Izumi! In a bad mood, she throws the bowling ball in a direction completely different from the lane.
Be sure to pay attention to Pinko’s unbelievably beautiful throwing form at that moment!
Mars Japan Limited SNICKERS “Baseball” Editiont.A.T.u.
The duo t.A.T.u., whose last-minute cancellation drama once made headlines on Music Station, later revealed that the whole thing had been instructed by their producer.
This commercial is what staged them as “divas.” Despite the bold casting and direction, it cleverly plays it all as a gag—SNICKERS commercials are amazing like that! From the scene where a glove gets thrown far away to the moment the two feed each other SNICKERS, the video is packed with highlights.
Mars Japan Limited SNICKERS “PEANUTS BOY” versionIke Nwala, Hitoshi Ozawa
This is a commercial depicting a story called “Peanut Boy,” a parody of the folktale Momotaro.
The protagonist, Peanut Boy, is played by Ike Nwala, and the result is a striking video in which he sings and shows off his dance moves.
The demon that Peanut Boy defeats is played by Hitoshi Ozawa.
Despite his terrifying appearance—his face painted bright red and even sporting horns—Ozawa also breaks into a dance, making for an amusingly surreal turn of events.
With the high energy maintained from start to finish, I bet many viewers couldn’t help but burst out laughing.
Mars Japan Limited SNICKERS “Sharp-Tongued Idol” VersionAsuka Saito
In this commercial, they use an unexpected setup: “Asuka Saito turns sharp-tongued when she’s hungry.” While three guys are gaming and boasting, “We’re having so much fun gaming we don’t even need girlfriends!”, Saito cuts in with a deadpan, “You guys have never had girlfriends, have you?” Hearing that, their hyped-up mood instantly deflates, and the guys shrink back.
Saito tries to press the attack, but the three cut her off to protect themselves.
The banter between the guys and Saito is funny, of course, and the premise of Saito being brutally sharp-tongued is also hilarious and sure to get laughs.
Mars Japan Limited SNICKERS × Puzzle & Dragons collaboration campaign “Sharp Tongue” versionYuki Iwai (Haraichi)
This is the “Sarcasm” edition of the collaboration commercial between Snickers and the mobile game Puzzle & Dragons, featuring Iwai from the comedy duo Haraichi.
Iwai vents his frustration about young comedians claiming they’re hooked on Puzzle & Dragons just to get work—he rants passionately, but the key parts are bleeped out, with a Snickers bar humorously covering his mouth so you can’t read his lips.
The ad portrays a disciplined attitude: playing Puzzle & Dragons nonstop until you get hungry, and when you do, grabbing a Snickers and keeping on playing.
Mars Japan Limited SNICKERS “Cheering” VersionYasutaro Matsuki
In this commercial depicting a trio of men watching a soccer match, the premise is that one of them “turns into Yasutaro Matsuki when he gets hungry.” The man who transforms into Matsuki is the junior member of the group, and he watches the game while saying, “Sor-ry! Sor-ry!” His behavior evokes Matsuki’s signature commentary style—often called “Matsuki-isms”—and you can see the senior members getting a bit fed up as the junior’s excitement keeps ramping up.
It’s a longer spot running over two minutes, so it’s definitely worth watching!