Lovely commercial jingle

[Snickers Commercials] Popular and All-Time Ads Summary [2026]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

The Snickers commercials are well known for the phrase “You’re not you when you’re hungry.” Born in the United States, the ads have been airing in Japan since the 1980s.

In more recent commercials, the standard setup is that “when you’re hungry, you turn into [someone/something],” featuring a wide range of celebrities, athletes, and musicians.

Many of these spots also include fairly edgy, dark humor, which has sparked a lot of buzz for being so funny.

In this article, we’ll round up and introduce Snickers commercials from over the years.

[Snickers Commercials] Popular Ads and All-Time Commercial Compilation [2026] (11–20)

Mars Japan Limited SNICKERS “Bowling” VersionPinko Izumi

A “hungry” man turns into Pinko Izumi!! Showcasing anger-fueled bowling — New commercial for the chocolate bar Snickers: “Bowling” edition

In the “Bowling” commercial, the one who gets grumpy is none other than the megastar actress Pinko Izumi! SNICKERS commercials are always talked about for their bold casting and direction, and this one really pushes the envelope too (lol)! Among the young people enjoying bowling, one of them gets hungry and turns into Pinko Izumi! In a bad mood, she throws the bowling ball in a direction completely different from the lane.

Be sure to pay attention to Pinko’s unbelievably beautiful throwing form at that moment!

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Mars Japan Limited SNICKERS ‘Two-up Rodeo Grand Prix’ Version

Snickers Two-Person Motorcycle Rodeo Grand Prix commercial

This is the Snickers commercial from 2010 titled “Nikettsu Rodeo Grand Prix.” With its lively vibe that makes it fun to watch, the ad is a compilation of scenes from the “Nikettsu Rodeo Grand Prix,” a competition hosted by Snickers in 2010 where performers showed off their skills on a two-person rodeo machine.

You can tell not only the riders, but the whole venue was really fired up.

By the way, the rodeo machine was apparently named “Snickow,” a pun on Snickers (lol).

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Mars Japan Limited SNICKERS ‘Rock ‘n’ Roll’ VersionYuya Uchida

Nice ad: Snickers, Yuya Uchida, “Rock ’n’ Roll” version

This commercial features the late star Yuya Uchida, who led Japan’s rock scene.

Snickers commercials are known for the classic setup where “you turn into a celebrity when you’re hungry,” but Uchida plays the role of a student who’s hungry.

The commercial is set during a brass band practice, and Uchida is banging away on his instrument regardless of the piece being played.

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Mars Japan Limited HIPHOP SNICKERS “¥ellow Bucks” Version¥ellow bucks

Snickers: ¥ellowBucks Edition (60-second version)

The rapper ¥ellow Bucks from Gifu Prefecture makes his first appearance in the second installment of the HIPHOP Snickers series.

This commercial portrays a radio host who turns into a ¥ellow Bucks-like persona when hungry.

You can fully enjoy the smooth flow woven by his dark, cool vocals—one of his key charms.

The rebellious spirit expressed in the lyrics is also a highlight.

The female host and the listeners in the ad are nodding and swaying to the beat, and that’s because the groove naturally makes your body move!

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Mars Japan Limited SNICKERS “Sadako” VersionYoshiko Mita

No way! Sadako becomes that legendary actress! SNICKERS new commercial: “Sadako” edition

In a 2016 Snickers commercial, Sadako from the famous Ring film series makes an appearance.

Snickers ads are known for the concept of “You’re not you when you’re hungry,” so you might expect someone to turn into Sadako when they’re hungry—but it’s actually the opposite! When Sadako gets hungry, she turns into the esteemed actress Yoshiko Mita.

The whole setup is so bewildering that you don’t quite know what’s going on, but for some reason it’s hilarious to watch.

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Mars Japan Limited SNICKERS “Karaoke” VersionKoki Kameda, Shiro Kameda

"Hungry" friend transforms into Koki Kameda — New Snickers chocolate bar commercial: 'Karaoke' edition

In a Snickers commercial that aired around 2015, boxer Koki Kameda appeared.

In the classic Snickers setup, one of the friends gets hungry and turns into Koki Kameda.

His intense stare is so strong it’s a bit funny, isn’t it? Koki’s father, Shiro Kameda, also shows up at the end of the commercial, so make sure to watch it all the way through.

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[Snickers Commercials] Popular and All-Time Commercials Summary [2026] (21–30)

Mars Japan Limited SNICKERS 1988 commercial

1988 commercial: “You’re not you when you’re hungry” (SNICKERS)

This is a commercial that aired in 1988.

It turns out the familiar catchphrase “You’re not you when you’re hungry—SNICKERS” had already been used way back then.

It features a student who appears to be an ordinary young woman.

She says, “I love reading, but when I get hungry I can’t focus on my books.

That’s when I eat a SNICKERS and get back to reading.” The casual, close-to-home way of speaking leaves a strong impression, making the ad feel friendly and relatable.

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