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Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
Haagen-Dazs Commercials: Complete History Compilation [2026] (1–10)
Haagen-Dazs Crispy Sandwich The Green Tea “The Unleashing!” VersionNEW!sana
This commercial, featuring Sana from TWICE, introduces the new Crispy Sandwich flavor, The Green Tea.
The narration highlights that it’s made with premium matcha, and there’s a striking effect where the monochrome visuals turn to color the moment Sana takes a bite.
The catchy tagline, playing on the “The” in the product name, reads “Iza—The Unveiling!” which leaves a strong impression.
Häagen-Dazs Crispy Sandwich: “I want to get delightfully hooked.” (version)sana
SANA from TWICE appears in a Häagen-Dazs commercial.
In the ad, she’s shown watching a tennis match while eating a Crispy Sandwich, but before long she becomes more engrossed in the Crispy Sandwich than the match itself.
The message is that it’s so delicious, you forget the excitement of the game right in front of you—something that surely piqued many people’s interest.
Haagen-Dazs ‘Feelings: Takeru Sato’ VersionTakeru Satoh
Haagen-Dazs is presented as ice cream that stays close to you through all kinds of emotions—when you’re chatting with friends, spending a rainy day alone, or listening to your favorite music.
It emphasizes that Haagen-Dazs is an essential part of everyday life, always by your side and enriching your feelings with its delicious taste no matter how you feel.
Haagen-Dazs Crispy Sandwich: “Bite it. Get hyped.”Takeru Satoh
This commercial introduces Häagen-Dazs’s new Crispy Sandwich with an enhanced caramel vibe, featuring narration by Takeru Satoh and his dynamic presence.
The moment he catches the Crispy Sandwich and brings it to his mouth, his smile conveys the deliciousness straight away.
The playful twist with “camel” and a camel—words that sound like “caramel” in Japanese—adds a comical touch and suggests they want people to enjoy it casually.
Haagen-Dazs: “With Takeru Satoh, the Crunchy-Crispy Temptation” / “Takeru Satoh’s Decorations Guide” / “The Secret Is Density”Takeru Satoh
Two commercials from the Häagen-Dazs Decorations series—known for their crunchy and crispy textures—and one commercial that reintroduces the secret behind Häagen-Dazs’ deliciousness have been released.
In the Decorations CM “Takeru Satoh and the Temptation of Crunch,” the series’ features and taste are highlighted, while in “Takeru Satoh’s Decorations Guide,” recommended ways to enjoy them are introduced.
The “The Secret Is Density” CM explains that Häagen-Dazs’ high density is what delivers its rich flavor.
In all of the commercials, Takeru Satoh’s calm narration is striking and pairs well with Häagen-Dazs’ premium image.
Haagen-Dazs CREAMY GELATO “Knead-and-Eat” Version
This commercial introduces a tasty way to enjoy creamy gelato that comes with two flavors in one cup.
There are three recommended steps: first, try each flavor on its own; next, scoop both flavors together and eat them at the same time; and finally, knead the two flavors to mix them before eating.
Since it’s said to deliver a texture like authentic gelato, many viewers might have felt inspired to give it a try after watching this ad.
Haagen-Dazs Vanilla: “Melts in a Second, Fragrant Vanilla” VersionTakeru Satoh
This scene shows Takeru Satoh eating Häagen-Dazs after a bath; it’s a vanilla-flavored commercial titled “Melts in a Second, Fragrant with Vanilla.” In addition to being the perfect ice cream to end the day, Satoh’s expressions clearly convey just how enticing its melt-in-your-mouth flavor is.