Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Haagen-Dazs Commercials: Complete History Compilation [2026] (41–50)
Haagen-Dazs “Richer Than a Kiss” VersionKo Shibasaki
This is the 2014 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Richer Than a Kiss.” The title is a little heart-fluttering, isn’t it? Dressed up as if she’s just come back from a party, Kou Shibasaki lies down on a bed and leans toward the camera with a kissy face—then a spoon appears and she takes a bite of ice cream.
It’s the kind of ad that makes you want to blurt out, “Wait, ice cream?!”
Haagen-Dazs ‘Masquerade’ VersionKo Shibasaki
This is the Häagen-Dazs “Masquerade Ball” commercial featuring Ko Shibasaki that aired in 2015.
A man and woman slip away from a glamorous, lively masquerade ball and, in a sudden shift, find themselves on a quiet rooftop under the starry sky.
They remove their masks and eat ice cream together.
The tagline, “The rich moments last long,” is a nice touch.
Haagen-Dazs ‘Wrapping Heart’ VersionKo Shibasaki
This is the 2011 Haagen-Dazs commercial series “Embracing Heart,” featuring Kou Shibasaki.
Dressed elegantly in traditional Japanese attire, Shibasaki wraps a jar of strawberries in a furoshiki, while beside her strawberry ice cream is gently enveloped in a crepe.
The ad beautifully links the idea of “wrapping” in both the crepe and the furoshiki.
Haagen-Dazs “Big Spoon” VersionKo Shibasaki
This is the 2013 series of Häagen-Dazs commercials featuring Kou Shibasaki, titled “Big Spoon.” Häagen-Dazs Chocolate Brownie is an indulgent feast of chocolate chips, ice cream, and brownie pieces.
The scene where she takes a bold, oversized bite with a big spoon really whets your appetite—it makes you want to eat it right away.
Haagen-Dazs “Lift Your Spirits” VersionAyami Nakajo
The 2017 Haagen-Dazs commercial titled “Feelings Lift,” featuring Ayami Nakajo as the image character.
Ayami Nakajo walks into a room with a spring in her step, holding a bouquet, then bounces on the bed and tosses clothes around as she picks outfits—totally free-spirited.
And then she eats ice cream in the messy room… It’s a commercial that feels a bit like a Hollywood movie.
Haagen-Dazs: “A Rich, Indulgent Bite”Ko Shibasaki
This is the 2014 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Take a Rich, Indulgent Bite.” Häagen-Dazs ads often have a dressy, slightly mature vibe aimed at adult women, but since this product is a bar-type ice cream, the tone here is a bit more casual.
Watching it makes you want to take a big, unapologetic bite without worrying about who’s watching.
Haagen-Dazs ‘Tea Room Green Tea’ VersionAyami Nakajo
The Häagen-Dazs Green Tea commercial featuring Ayami Nakajo that aired in January 2019.
Since green tea and matcha evoke a refined image, Ayami Nakajo appears in an elegant kimono, savoring Häagen-Dazs with a dreamy, delicious look.
Häagen-Dazs Japan was highlighting matcha to mark its 35th anniversary in 2019—after all, when you think of Japan, you think of matcha!