Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Häagen-Dazs Commercials: Complete History [2026] (21–30)
Haagen-Dazs: “Waiting Together”Ko Shibasaki
Häagen-Dazs is rich and slow to melt—when you take it straight out of the freezer, it’s rock hard.
In this commercial featuring Kou Shibasaki, titled “Waiting Together,” Häagen-Dazs appears in a scene that feels like a girls’ night, and everyone waits together until it softens just a bit.
They set the rock-hard Häagen-Dazs on the table and pass the time chatting and warming themselves by the fireplace.
Shibasaki speaks directly to us, and she’s just so cute! It’s the kind of commercial that makes you want to watch it over and over because of her adorable charm.
Haagen-Dazs The Milk: “First Richness”Kia Nakanishi
This is a commercial introducing Häagen-Dazs The Milk, which boasts a rich, creamy milk flavor.
It highlights that it’s the most intense among Häagen-Dazs’s milk-based ice creams to date, building anticipation.
The background music features ena mori’s 2024 track “Trust Me,” a stylish song characterized by its striking bassline and snare, complemented by ena mori’s clear, airy vocals.
Haagen-Dazs Crunchy Crunch “Amusement Park” VersionKiko Mizuhara
This is the Haagen-Dazs Crunchy Crunch commercial, “Amusement Park,” featuring model Kiko Mizuhara.
In a theme park illuminated by glowing lights at night, Kiko Mizuhara appears stylishly with a Haagen-Dazs Crunchy Crunch in one hand.
She takes a crisp bite with a wonderfully satisfying sound, and the sight of her happily strolling through the park leaves a strong impression.
The dreamlike atmosphere of the nighttime amusement park—almost as if it isn’t in Japan—creates a memorable mood.
You can’t help but be captivated by Kiko’s joyful smile, too.
Haagen-Dazs Crispy Sandwich Caramel Classic “Open Car” VersionAyami Nakajo
This is the 2017 Häagen-Dazs commercial titled “Crispy Sandwich: Caramel Classic – Convertible,” featuring Ayami Nakajo as ambassador.
Under summer-like sunlight, Ayami Nakajo, wearing sunglasses with her hair in a ponytail, takes a bite of a Crispy Sandwich while riding in a convertible.
True to the tagline “Made only of happiness,” she looks incredibly happy as she eats it!
Haagen-Dazs Crispy Sandwich “Scooter” VersionAyami Nakajo
This is the Häagen-Dazs Crispy Sandwich commercial titled “Scooter,” featuring a strikingly colorful and pop-like townscape.
Ayami Nakajo parks her scooter at the side of the road and takes a hearty bite of a Crispy Sandwich, saying there are days when you just can’t help but crave that crispy bite.
Watching her, you get it—you can’t help but agree from the way she digs in.
It’s an adorable ad, with her looking blissfully happy as she eats, then getting a little shy when someone peeks at her enjoying it.
The scene of her savoring the Crispy Sandwich and then riding off again on her bike is also irresistibly cute.
Haagen-Dazs “Atelier” VersionKo Shibasaki
This is the “Atelier” series commercial for Häagen-Dazs featuring Kou Shibasaki that aired in 2013.
With her long hair neatly tied back in a ponytail, she’s engaged in creative work in her studio—there’s a scene where it seems like she’s taking a short break.
She takes a big, delicious-looking bite of ice cream.
It’s the kind of commercial that makes you think, “I should pick up some Häagen-Dazs on my way home today.”
Haagen-Dazs “Richer Than a Kiss” VersionKo Shibasaki
This is the 2014 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Richer Than a Kiss.” The title is a little heart-fluttering, isn’t it? Dressed up as if she’s just come back from a party, Kou Shibasaki lies down on a bed and leans toward the camera with a kissy face—then a spoon appears and she takes a bite of ice cream.
It’s the kind of ad that makes you want to blurt out, “Wait, ice cream?!”