Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Häagen-Dazs Commercials: Complete History [2026] (21–30)
Haagen-Dazs Crispy Sandwich Caramel Classic “Open Car” VersionAyami Nakajo
This is the 2017 Häagen-Dazs commercial titled “Crispy Sandwich: Caramel Classic – Convertible,” featuring Ayami Nakajo as ambassador.
Under summer-like sunlight, Ayami Nakajo, wearing sunglasses with her hair in a ponytail, takes a bite of a Crispy Sandwich while riding in a convertible.
True to the tagline “Made only of happiness,” she looks incredibly happy as she eats it!
Haagen-Dazs “A Small Ritual” EditionAyami Nakajo
The Häagen-Dazs commercial “A Small Ritual,” featuring Ayami Nakajo soaking in a bathtub with the city night view in the background, instantly draws your eye.
Seeing Nakajo shedding quiet tears makes your chest ache a little, but when something sad happens or you’re feeling down, she resets herself with an unusual situation—eating ice cream in the bath—a ‘small ritual.’ Many viewers might be tempted to copy this.
It’s a commercial that leaves you relieved too, as Nakajo lets out a soft smile at the end and her cheerful expression returns.
Haagen-Dazs ‘Green Tea Experience’ VersionTakeru Satoh
In this commercial featuring Takeru Satoh enjoying Häagen-Dazs Green Tea, the product’s appeal is conveyed concisely and precisely.
That appeal lies in the luxurious use of only premium matcha, which recreates a deep, layered flavor.
Just by watching Satoh’s expression of amazement after his first bite, you can feel how delicious it is.
Haagen-Dazs “Crispy Sandwich: My Special Sweets EARTH” EditionAyami Nakajo
The commercial “Crispy Sandwich: My Special Sweets – December,” aired in 2018 and featuring Ayami Nakajo as the image character.
In a luxurious, Western-style interior, Ayami Nakajo is eating a Crispy Sandwich when she begins to gently float; when you look outside the room, it’s outer space, making you think, “Wait, is she floating in zero gravity?” There is another commercial with the same concept, but this one promotes a new product at the end: “The taste of love when the red berry bursts.”
Haagen-Dazs Cookies & Cream “In the White Forest” versionAyami Nakajo
This is the Häagen-Dazs Cookies & Cream commercial titled “In the White Forest,” featuring Ayami Nakajo.
In an all-white, snow-covered world, Nakajo draws a picture of an owl and suddenly asks, “I wonder what happiness is?” Two adorable boys, like twins, perched up in a tree, answer her—creating a warm, heartwarming scene.
But in the end, it turns out the boys were actually the model for the drawing—the owls? It’s also a striking spot where Nakajo, set against the vast snowy landscape, wears a sleeveless bright red dress that instantly captures your attention.
Haagen-Dazs Crunchy Crunch “Amusement Park” VersionKiko Mizuhara
This is the Haagen-Dazs Crunchy Crunch commercial, “Amusement Park,” featuring model Kiko Mizuhara.
In a theme park illuminated by glowing lights at night, Kiko Mizuhara appears stylishly with a Haagen-Dazs Crunchy Crunch in one hand.
She takes a crisp bite with a wonderfully satisfying sound, and the sight of her happily strolling through the park leaves a strong impression.
The dreamlike atmosphere of the nighttime amusement park—almost as if it isn’t in Japan—creates a memorable mood.
You can’t help but be captivated by Kiko’s joyful smile, too.
Haagen-Dazs Crispy Sandwich “Scooter” VersionAyami Nakajo
This is the Häagen-Dazs Crispy Sandwich commercial titled “Scooter,” featuring a strikingly colorful and pop-like townscape.
Ayami Nakajo parks her scooter at the side of the road and takes a hearty bite of a Crispy Sandwich, saying there are days when you just can’t help but crave that crispy bite.
Watching her, you get it—you can’t help but agree from the way she digs in.
It’s an adorable ad, with her looking blissfully happy as she eats, then getting a little shy when someone peeks at her enjoying it.
The scene of her savoring the Crispy Sandwich and then riding off again on her bike is also irresistibly cute.