Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Haagen-Dazs Commercials: Complete History [2026] (11–20)
Haagen-Dazs ‘Precious Moments’ VersionTakeru Satoh
The Haagen-Dazs commercial titled “Precious Time,” featuring Takeru Satoh.
He casually takes a Haagen-Dazs out of the freezer, tosses it up and catches it—doesn’t he look incredibly cool? He brings the Haagen-Dazs and a spoon, takes a bite, and then slips off the sofa he was sitting on… Rather than just saying, “Is it really that delicious?” it really conveys the importance and happiness of a relaxing moment.
It’s a spot where the phrase “Hello, Happiness” resonates so naturally.
Haagen-Dazs “Devil’s Whisper” / “Angel’s Invitation”MINJU、MOKA
The commercial introducing Devil’s Whisper Chocolate and Angel’s Invitation White Chocolate features ILLIT members MINJU and MOKA.
In each spot, the two appear dressed as a devil and an angel, singing and dancing.
The result feels just like a music video.
They sing original CM songs whose lyrics describe the flavors of each ice cream.
Both tracks are highly engaging—and, above all, a delightful treat for fans.
Haagen-Dazs Mini Cup The Milk “First Rich” VersionKia Nakanishi
This is a commercial that showcases the flavor of Häagen-Dazs The Milk, created in pursuit of an unprecedentedly rich milk.
It features Kiara Nakanishi eating The Milk against a snowy backdrop, and through the layering of whites and her smile as she takes a bite, it conveys a sense of luxurious deliciousness.
Emphasizing that gentle atmosphere alongside the sense of luxury is the song “Trust Me” by ena mori.
The steadily measured rhythm evokes a forward-looking mood, and the soft vocals layered over it create a distinctive floating sensation.
Haagen-Dazs “Party” VersionKo Shibasaki
This is the Häagen-Dazs “Party” commercial from 2015 featuring Kou Shibasaki.
On a night of gently falling snow, a group of women have a get-together in a candlelit, atmospheric room and make a toast with Häagen-Dazs.
I think it evokes Christmas, but both the tagline “Slow Night Häagen-Dazs” and the background music avoid a clichéd Christmas vibe, which is nice.
Very chic.
Haagen-Dazs “Strawberry Condensed Milk”Yuko Araki
This commercial showcases Yuko Araki in a yukata savoring Häagen-Dazs, highlighting the rich flavors and the ice cream’s refreshing coolness.
The flow of wind, the light, tinkling sound of wind chimes, and her blissful smile together convey a calming sense of cool.
The music by Miu Sakamoto underscores the coolness and quiet happiness depicted on screen.
It emphasizes not only the sound but also the resonance of the voice, creating an overall airy feel.
Thanks to the buoyant, bouncy tones, the coolness and joy come through even more strongly.
Haagen-Dazs: “Waiting Together”Ko Shibasaki
Häagen-Dazs is rich and slow to melt—when you take it straight out of the freezer, it’s rock hard.
In this commercial featuring Kou Shibasaki, titled “Waiting Together,” Häagen-Dazs appears in a scene that feels like a girls’ night, and everyone waits together until it softens just a bit.
They set the rock-hard Häagen-Dazs on the table and pass the time chatting and warming themselves by the fireplace.
Shibasaki speaks directly to us, and she’s just so cute! It’s the kind of commercial that makes you want to watch it over and over because of her adorable charm.
Häagen-Dazs Commercials: Complete History [2026] (21–30)
Haagen-Dazs “Hey, did you know? The Perfect Timing Sign”Ko Shibasaki
The 2012 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Hey, did you know? The Perfect Time-to-Eat Sign.” In the back seat of a car, Shibasaki casually starts with, “Hey, did you know?” Häagen-Dazs is so firm that when you take it straight out of the freezer, it’s too hard for a spoon to go in, right? If you leave it at room temperature for a little while and press the cup firmly, the edges will gently lift—this is the “perfect time-to-eat sign.” Makes you want to try it the next time you have Häagen-Dazs, doesn’t it?