Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Haagen-Dazs Commercials: Complete History [2026] (11–20)
Haagen-Dazs Ganache Chocolat “Hime Chocolat” VersionTWICE、SANA
SANA from TWICE, dressed in a simple and elegant outfit reminiscent of the product, leisurely approaches the chocolate and picks it up.
Then the chocolate sinks into a Häagen-Dazs cup, and ganache overflows from within.
As SANA scoops it up with a spoon and savors it, her expression gradually turns into a satisfied smile.
The final shot, wrapped in a deep red veil, evokes the rich and refined taste of the chocolate.
Haagen-Dazs Mini Cup The Milk “First Rich” VersionKia Nakanishi
This is a commercial that showcases the flavor of Häagen-Dazs The Milk, created in pursuit of an unprecedentedly rich milk.
It features Kiara Nakanishi eating The Milk against a snowy backdrop, and through the layering of whites and her smile as she takes a bite, it conveys a sense of luxurious deliciousness.
Emphasizing that gentle atmosphere alongside the sense of luxury is the song “Trust Me” by ena mori.
The steadily measured rhythm evokes a forward-looking mood, and the soft vocals layered over it create a distinctive floating sensation.
Haagen-Dazs “Devil’s Whisper” / “Angel’s Invitation”MINJU、MOKA
The commercial introducing Devil’s Whisper Chocolate and Angel’s Invitation White Chocolate features ILLIT members MINJU and MOKA.
In each spot, the two appear dressed as a devil and an angel, singing and dancing.
The result feels just like a music video.
They sing original CM songs whose lyrics describe the flavors of each ice cream.
Both tracks are highly engaging—and, above all, a delightful treat for fans.
Haagen-Dazs “Strawberry Condensed Milk”Yuko Araki
This commercial showcases Yuko Araki in a yukata savoring Häagen-Dazs, highlighting the rich flavors and the ice cream’s refreshing coolness.
The flow of wind, the light, tinkling sound of wind chimes, and her blissful smile together convey a calming sense of cool.
The music by Miu Sakamoto underscores the coolness and quiet happiness depicted on screen.
It emphasizes not only the sound but also the resonance of the voice, creating an overall airy feel.
Thanks to the buoyant, bouncy tones, the coolness and joy come through even more strongly.
Haagen-Dazs “Hey, did you know? The Perfect Timing Sign”Ko Shibasaki
The 2012 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Hey, did you know? The Perfect Time-to-Eat Sign.” In the back seat of a car, Shibasaki casually starts with, “Hey, did you know?” Häagen-Dazs is so firm that when you take it straight out of the freezer, it’s too hard for a spoon to go in, right? If you leave it at room temperature for a little while and press the cup firmly, the edges will gently lift—this is the “perfect time-to-eat sign.” Makes you want to try it the next time you have Häagen-Dazs, doesn’t it?
Haagen-Dazs “A Small Ritual” EditionAyami Nakajo
The Häagen-Dazs commercial “A Small Ritual,” featuring Ayami Nakajo soaking in a bathtub with the city night view in the background, instantly draws your eye.
Seeing Nakajo shedding quiet tears makes your chest ache a little, but when something sad happens or you’re feeling down, she resets herself with an unusual situation—eating ice cream in the bath—a ‘small ritual.’ Many viewers might be tempted to copy this.
It’s a commercial that leaves you relieved too, as Nakajo lets out a soft smile at the end and her cheerful expression returns.
Häagen-Dazs Commercials: Complete History [2026] (21–30)
Haagen-Dazs: ‘Can’t Wait Until I Get Home’ VersionKo Shibasaki
This is the Häagen-Dazs Crispy Sandwich commercial titled “Can’t Wait Until I Get Home,” starring Kou Shibasaki, which aired starting in 2011.
The CM begins with Shibasaki walking toward the camera, as if approaching us, and asking, “Hey, what about you?” True to the theme of not being able to wait until she gets home, she stops by a shop along the way and walks while eating a Crispy Sandwich.