Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Häagen-Dazs Commercials: Complete History [2026] (21–30)
Haagen-Dazs ‘Green Tea Experience’ VersionTakeru Satoh
In this commercial featuring Takeru Satoh enjoying Häagen-Dazs Green Tea, the product’s appeal is conveyed concisely and precisely.
That appeal lies in the luxurious use of only premium matcha, which recreates a deep, layered flavor.
Just by watching Satoh’s expression of amazement after his first bite, you can feel how delicious it is.
Haagen-Dazs “Party” VersionKo Shibasaki
This is the Häagen-Dazs “Party” commercial from 2015 featuring Kou Shibasaki.
On a night of gently falling snow, a group of women have a get-together in a candlelit, atmospheric room and make a toast with Häagen-Dazs.
I think it evokes Christmas, but both the tagline “Slow Night Häagen-Dazs” and the background music avoid a clichéd Christmas vibe, which is nice.
Very chic.
Haagen-Dazs Commercials: Complete History [2026] (31–40)
Haagen-Dazs ‘Wrapping Heart’ VersionKo Shibasaki
This is the 2011 Haagen-Dazs commercial series “Embracing Heart,” featuring Kou Shibasaki.
Dressed elegantly in traditional Japanese attire, Shibasaki wraps a jar of strawberries in a furoshiki, while beside her strawberry ice cream is gently enveloped in a crepe.
The ad beautifully links the idea of “wrapping” in both the crepe and the furoshiki.
Haagen-Dazs “Big Spoon” VersionKo Shibasaki
This is the 2013 series of Häagen-Dazs commercials featuring Kou Shibasaki, titled “Big Spoon.” Häagen-Dazs Chocolate Brownie is an indulgent feast of chocolate chips, ice cream, and brownie pieces.
The scene where she takes a bold, oversized bite with a big spoon really whets your appetite—it makes you want to eat it right away.
Haagen-Dazs: “A Rich, Indulgent Bite”Ko Shibasaki
This is the 2014 Häagen-Dazs commercial featuring Kou Shibasaki, titled “Take a Rich, Indulgent Bite.” Häagen-Dazs ads often have a dressy, slightly mature vibe aimed at adult women, but since this product is a bar-type ice cream, the tone here is a bit more casual.
Watching it makes you want to take a big, unapologetic bite without worrying about who’s watching.
Haagen-Dazs “Crispy Sandwich: My Special Sweets EARTH” EditionAyami Nakajo
The commercial “Crispy Sandwich: My Special Sweets – December,” aired in 2018 and featuring Ayami Nakajo as the image character.
In a luxurious, Western-style interior, Ayami Nakajo is eating a Crispy Sandwich when she begins to gently float; when you look outside the room, it’s outer space, making you think, “Wait, is she floating in zero gravity?” There is another commercial with the same concept, but this one promotes a new product at the end: “The taste of love when the red berry bursts.”
Haagen-Dazs Cookies & Cream “In the White Forest” versionAyami Nakajo
This is the Häagen-Dazs Cookies & Cream commercial titled “In the White Forest,” featuring Ayami Nakajo.
In an all-white, snow-covered world, Nakajo draws a picture of an owl and suddenly asks, “I wonder what happiness is?” Two adorable boys, like twins, perched up in a tree, answer her—creating a warm, heartwarming scene.
But in the end, it turns out the boys were actually the model for the drawing—the owls? It’s also a striking spot where Nakajo, set against the vast snowy landscape, wears a sleeveless bright red dress that instantly captures your attention.