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Häagen-Dazs Commercials: A Complete History [2026]

When you want to indulge a little, the go-to ice cream is Häagen-Dazs!

You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.

Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.

Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!

And what always gets people talking is the cast.

In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.

In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!

Haagen-Dazs Commercials: Complete History Compilation [2026] (1–10)

Haagen-Dazs ‘The Secret to Happiness’Yurina Hirate

[Commercial] Häagen-Dazs

This is the Häagen-Dazs commercial “The Secret to Happiness,” featuring Yurina Hirate, a former member of Keyakizaka46 who enjoys charismatic popularity.

At dusk, Hirate closes her laptop with a snap and heads straight to the refrigerator.

She takes a Häagen-Dazs from the freezer and, standing in the kitchen, takes a bite of ice cream.

Having Häagen-Dazs always in the freezer is “the secret to happiness”—totally relatable, right? Then she dives onto the sofa and savors her Häagen-Dazs, looking absolutely adorable.

Haagen-Dazs “Summer Session” EditionAwesome City Club

Awesome City Club unveil new song “color” — penned for a Häagen-Dazs commercial; web CM ‘Summer Session’ version

Awesome City Club appears in the web commercial for Häagen-Dazs “Creamy Gelato.” The video has been crafted into a stylish piece with the allure of a music video scene.

The song featured as the CM track is their piece “color.” It’s a sophisticated summer session that expresses the dreamy comfort and the image of ice cream flavors blending together—perfect for those reward-time moments, just like Häagen-Dazs.

True to Awesome’s refined sound, the harmonies of atagi and PORIN are soothing and add a chic touch that heightens the relaxed mood.

Haagen-Dazs Crispy Sandwich: The Birth of The CaramelTakeru Satoh

Haagen-Dazs TV Commercial: Crispy Sandwich “The Caramel is Born” (15 seconds)

The Häagen-Dazs Crispy Sandwich commercial featuring Takeru Satoh, titled “The Birth of The Caramel.” In this ad, you can fully enjoy Satoh as he savors the Crispy Sandwich while talking about it.

He takes a light bite, gazes at it, and praises it as he speaks.

Although Takeru Satoh has many female fans, this commercial is likely cool even from a male perspective, too.

Watching him close his eyes to relish the Crispy Sandwich makes you think he’s cool—and it makes you want to eat one yourself.

It’s a spot that really stimulates the desire to buy.

That shy smile at the end is irresistible.

Haagen-Dazs Commercials: Complete History [2026] (11–20)

Haagen-Dazs Crispy Sandwich: Astronomical ObservationTakeru Satoh

Häagen-Dazs TV commercial, Crispy Sandwich, “Stargazing” version, 15 seconds

This is the Haagen-Dazs Crispy Sandwich commercial, “Stargazing,” featuring Takeru Satoh, who’s practically the byword for a handsome man.

Right at the start, Satoh delivers a counterpunch with a single word: “I like you.” That one line alone probably swept many women off their feet.

Though, in fact, that “I like you” is directed at the Crispy Sandwich.

Satoh, nibbling on a Crispy Sandwich in one hand while stargazing, wearing glasses—a look you don’t often see—will make your heart skip a beat.

It’s the kind of commercial that gets you in more ways than one.

Haagen-Dazs Crispy Sandwich “Bite it however you like” versionTakeru Satoh

Haagen-Dazs TV commercial, Crispy Sandwich, “Bite it however you like” 15-second version, Aromatic Milk Coffee

Takeru Satoh, who’s cool and has many fans regardless of gender, appears in Haagen-Dazs’s Crispy Sandwich commercial, “Bite It However You Like.” The Crispy Sandwich is a popular type of Haagen-Dazs ice cream you can hold in your hand and eat as is.

In this ad, which really conveys its convenience and appeal, Satoh wonders, “From which side, from where, and how much?” but in the end, he just takes a big bite, saying, “Bite it however you like!” If Takeru Satoh says so, there’s nothing else to do but follow his lead!

Haagen-Dazs “Creamy Gelato 2021” Edition

2021 Häagen-Dazs Creamy Gelato

This is a commercial introducing the lineup of Creamy Gelato sold in 2021.

Creamy Gelato is a product that offers a new way to enjoy Häagen-Dazs: each cup contains two different flavors of ice cream—you can eat them as they are, enjoy the two together, or mix them up at the end for an even more delicious taste.

This time, the two featured varieties are Hazelnut & Milk and Mango & Passion Fruit, both of which look delicious and are very appealing combinations.

Haagen-Dazs ‘Precious Moments’ VersionTakeru Satoh

Haagen-Dazs TV commercial 'Precious Time' 15-second version

The Haagen-Dazs commercial titled “Precious Time,” featuring Takeru Satoh.

He casually takes a Haagen-Dazs out of the freezer, tosses it up and catches it—doesn’t he look incredibly cool? He brings the Haagen-Dazs and a spoon, takes a bite, and then slips off the sofa he was sitting on… Rather than just saying, “Is it really that delicious?” it really conveys the importance and happiness of a relaxing moment.

It’s a spot where the phrase “Hello, Happiness” resonates so naturally.