Häagen-Dazs Commercials: A Complete History [2026]
When you want to indulge a little, the go-to ice cream is Häagen-Dazs!
You can buy it anywhere—convenience stores or supermarkets—but it still feels a bit luxurious.
Many people probably pick it up as a small gift when visiting a friend’s place or as a treat for themselves.
Speaking of Häagen-Dazs, you also see their TV commercials and web videos quite often!
And what always gets people talking is the cast.
In the past, foreign women often appeared in the ads, but around 2008 they began featuring Japanese actresses, and nowadays there are more male actors and artists as well.
In this article, we’ll introduce Häagen-Dazs commercials that have aired so far, while also touching on the featured performers!
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Haagen-Dazs Commercials: Complete History Compilation [2026] (1–10)
Haagen-Dazs “Summer Session” EditionAwesome City Club
Awesome City Club appears in the web commercial for Häagen-Dazs “Creamy Gelato.” The video has been crafted into a stylish piece with the allure of a music video scene.
The song featured as the CM track is their piece “color.” It’s a sophisticated summer session that expresses the dreamy comfort and the image of ice cream flavors blending together—perfect for those reward-time moments, just like Häagen-Dazs.
True to Awesome’s refined sound, the harmonies of atagi and PORIN are soothing and add a chic touch that heightens the relaxed mood.
Haagen-Dazs Vanilla: “Melts in a Second, Fragrant Vanilla” VersionTakeru Satoh
This scene shows Takeru Satoh eating Häagen-Dazs after a bath; it’s a vanilla-flavored commercial titled “Melts in a Second, Fragrant with Vanilla.” In addition to being the perfect ice cream to end the day, Satoh’s expressions clearly convey just how enticing its melt-in-your-mouth flavor is.
Haagen-Dazs “Creamy Gelato 2021” Edition
This is a commercial introducing the lineup of Creamy Gelato sold in 2021.
Creamy Gelato is a product that offers a new way to enjoy Häagen-Dazs: each cup contains two different flavors of ice cream—you can eat them as they are, enjoy the two together, or mix them up at the end for an even more delicious taste.
This time, the two featured varieties are Hazelnut & Milk and Mango & Passion Fruit, both of which look delicious and are very appealing combinations.
Haagen-Dazs Commercials: Complete History [2026] (11–20)
Haagen-Dazs Crispy Sandwich: The Birth of The CaramelTakeru Satoh
The Häagen-Dazs Crispy Sandwich commercial featuring Takeru Satoh, titled “The Birth of The Caramel.” In this ad, you can fully enjoy Satoh as he savors the Crispy Sandwich while talking about it.
He takes a light bite, gazes at it, and praises it as he speaks.
Although Takeru Satoh has many female fans, this commercial is likely cool even from a male perspective, too.
Watching him close his eyes to relish the Crispy Sandwich makes you think he’s cool—and it makes you want to eat one yourself.
It’s a spot that really stimulates the desire to buy.
That shy smile at the end is irresistible.
Haagen-Dazs Crispy Sandwich: Astronomical ObservationTakeru Satoh
This is the Haagen-Dazs Crispy Sandwich commercial, “Stargazing,” featuring Takeru Satoh, who’s practically the byword for a handsome man.
Right at the start, Satoh delivers a counterpunch with a single word: “I like you.” That one line alone probably swept many women off their feet.
Though, in fact, that “I like you” is directed at the Crispy Sandwich.
Satoh, nibbling on a Crispy Sandwich in one hand while stargazing, wearing glasses—a look you don’t often see—will make your heart skip a beat.
It’s the kind of commercial that gets you in more ways than one.
Haagen-Dazs Crispy Sandwich “Bite it however you like” versionTakeru Satoh
Takeru Satoh, who’s cool and has many fans regardless of gender, appears in Haagen-Dazs’s Crispy Sandwich commercial, “Bite It However You Like.” The Crispy Sandwich is a popular type of Haagen-Dazs ice cream you can hold in your hand and eat as is.
In this ad, which really conveys its convenience and appeal, Satoh wonders, “From which side, from where, and how much?” but in the end, he just takes a big bite, saying, “Bite it however you like!” If Takeru Satoh says so, there’s nothing else to do but follow his lead!
Haagen-Dazs ‘The Secret to Happiness’Yurina Hirate
This is the Häagen-Dazs commercial “The Secret to Happiness,” featuring Yurina Hirate, a former member of Keyakizaka46 who enjoys charismatic popularity.
At dusk, Hirate closes her laptop with a snap and heads straight to the refrigerator.
She takes a Häagen-Dazs from the freezer and, standing in the kitchen, takes a bite of ice cream.
Having Häagen-Dazs always in the freezer is “the secret to happiness”—totally relatable, right? Then she dives onto the sofa and savors her Häagen-Dazs, looking absolutely adorable.